How to Use Video for Affiliate Marketing
You must amp up your affiliate marketing strategies with video content if you want to create better leads and generate more client conversions.
Affiliate marketing is now a brilliant strategy that e-commerce businesses cannot do without. If your goal is to stand out, you must use fresh and cutting-edge ideas that will set you apart from your competitors.
Importance of Video Content in Affiliate Marketing
Studies show that 59% of individuals now prefer watching videos with images and sounds, as opposed to reading long articles. It is not surprising that video marketing stats indicate that around 80% of internet traffic is due to streaming videos, and this figure is steadily increasing with each passing day.
With more than 5 billion people in the world owning a mobile device where they watch most of their content, it would be a massive loss if you do not capitalize on this audio-visual medium for your affiliate marketing efforts.
Video content in affiliate marketing will be able to help you expand your audience base while giving you that opportunity to boost your brand’s reputation.
Most of all, engaging video content has the power to rev your affiliate marketing conversions, which has a robust and positive impact on your sales and revenue. To illustrate, 90% of consumers find product demonstration videos helpful, and they use insights learned from what they watched to make purchasing decisions. Using videos are powerful and critical to your business’ success so you must integrate them into your strategies.
There’s a wide array of video formats that you can use for affiliate marketing.
If you want to grab the attention of your subscribers, you can make a video sales letter that includes the complete details and specs of your products.
A video portal that your clients can access to watch informative videos is also a great strategy. You can do this on YouTube or provide direct access to your website. You don’t have to worry about crafting your video content because there are free video creation tools online.
On top of that, there are various online platforms where you can showcase your videos. Let’s take a look at them below.
Affiliate Marketing Through Youtube
YouTube is the largest video-sharing platform, where six billions hours of videos are watched every month. It is also an extensive search engine with over a billion users, so integrating your affiliate marketing with this free platform is a profitable avenue to increase your conversions.
All you need to do is to create and upload content that appeals to your target audience, and then you must embed affiliate links within the video itself or in your description. You can also include your affiliate link in your video via annotations, may it be in the start, middle, or end.
If you want your video to generate more views and attention, you can opt to sponsor your videos by paying a small fee. The more people get to see your work, the better the conversion.
For best results, make sure to check your YouTube Analytics so you can evaluate the performance of your videos. This data will tell you which strategies are working and which are not. As a result, you can stop wasting resources on efforts that don’t benefit you, allowing you to focus on the ones that give you success.
Affiliate Marketing Through Facebook Live
A staggering half a billion people watch videos on Facebook every single day, so you must use this leading social networking platform to reach more people.
You can effectively demonstrate what your brand is all about to a diverse audience around the globe by taking advantage of the Facebook Live function.
The moment you go Live online, your followers get notified. This gives you an immediate chance to engage with your followers because they can leave reactions and comment while you are streaming.
When you use Facebook Live for affiliate marketing, there are several types of video content you can use.
Product Reviews and How-to-Guides that explain to your prospects about how your products work are always a hit.
You can also use this Live feature to create Q&A Sessions so that you can interact with your viewers. They can type their questions on the comment section, and you can readily give a response. This is a great way to get to know your clients more and how they feel about your brand. You can even ask them for suggestions.
Apart from that, you can use this platform to promote your upcoming events, create hype for new products or to showcase your interviews with various industry experts.
When it comes to Facebook Live, your options are endless.
Affiliate Marketing Through Instagram
People are visual creatures whose eyes are naturally drawn to beautiful things, which is why photographs and images have been around since time immemorial.
This aspect is also the reason why Instagram has been a vital social media platform. Currently, 1 billion people use IG every month, and people are always on the lookout to find an “instagrammable” location.
For affiliate marketing, it’s a great tool which you can use to promote a visual story for your company’s products and services.
To start, you can use short 60-second video content for your main feed.
If you want to craft a lengthier video for a more in-depth exploration of your topic, you can use Instagram TV, also fondly known as IGTV. With this, you can create long-form pieces such as tutorials or features about your products. By using hashtags with your links, you can generate focused-attention for your brand.
Using both short and long videos will help you generate engagement because your followers can heart or leave comments on your post. You can create better conversations while building a more significant number of loyal customers.
What’s the Best Platform For You?
All the platforms mentioned above have their strengths and weaknesses.
However, since these are all free, it would be best if you can take advantage of them all.
If you’re planning to use them as a tool to market your brand, remember that you can always cross-post your video content in your various social media accounts.