What to Include On Your Affiliate Form & Signup Page
As you begin setting up your affiliate program, you’ll want to make it simple for affiliates to sign up and promote your brand.
Becoming an affiliate should be a smooth, hassle-free process. If it isn’t, you risk alienating people and losing high-quality affiliates.
And after all, the quicker it is for affiliates to get signed up and started, the more time affiliates will have to start promoting your products and services.
This means you need an excellent affiliate signup page for your program.
Aside from the signup form itself, there’s important information to cover. Your affiliate signup page should provide potential affiliates with all the need-to-know information in a way that is easy to consume and understand.
This post will cover the essentials for your affiliate program signup page and form.
Here’s what we’ll cover:
- How to get affiliates to join your program
- What needs to be added to your signup affiliate page
- What information you should gather using your affiliate program
How Do You Get Affiliates To Join Your Program?
You’ve created your affiliate program, but now what?
You need a place for potential affiliates to signup and join the program.
First, you need an affiliate landing page where potential affiliates can learn more about your program and what they can expect from you.
Secondly, you need an affiliate interest form that people can fill in if, after reading through all the information, they decide they want to join your program.
Having both of these front and center on your website makes it easy to grow your affiliate network and your potential for affiliate sales.
Once you have created these, your marketing team can do their work and get the word out about your program, using links that will bring interested parties back to the correct spot on your website. There are several ways you can do this, including using social media, to target to interested affiliates.
What Needs To Be Included on Your Affiliate Signup Page
Your affiliate signup page is the main point of interaction between you and anyone considering joining your affiliate program.
That’s why creating a beautiful landing page that captures attention and is functional is essential.
It provides potential affiliates with everything they need to know about your affiliate program and how to sign up.
Why affiliates should join your program
Start with giving affiliates a “why.”
Why should they promote your brand? There are likely plenty of reasons, but the two most important are: they love your product, and they can earn money.
Start with a tagline. Some popular examples include:
- Promote and Earn
- Refer Friends, Get Rewarded
- Share (Company Name) and Earn (Commission Amount)
Once you have the initial “why,” it’s time to go deeper and make it more personal.
Image source: DEGIRO
Show the value of your company. Share what makes your company special and unique. There are plenty of affiliate programs out there. Think about what makes yours more beneficial to them in comparison to others.
Use explainer words to emphasize what affiliates promote and how others benefit from these promotions. Think of words that best describe your company: innovative, practical, efficient. Consider phrases like “Most Trusted,” “Industry’s Best,” or “Customer’s Favorite.”
If you have any notable brand initiatives or values — such as charitable causes or sustainability efforts — this could also be a unique feature you’d want to mention.
Be creative but also to the point. Don’t make your overview too long, as there’s plenty more to cover. Try to limit this to a catchy tagline and a short paragraph.
No surprise, commissions are an essential part of your affiliate signup page.
Commission information should be featured immediately and placed at the top of the page where you can easily see them.
Most importantly, commissions should be clear and straightforward.
The affiliate commission is the amount they will earn for each referral. This can be the percentage of the sales amount or a fixed commission for each sale.
It will look something like this:
Be sure to include when they will earn a commission. For e-commerce, this is usually when someone makes a purchase. For SaaS or subscription boxes, this could be when someone signs up or when they enter a paid subscription.
Other things to consider adding
- Any commission structures or tiers
- Any bonuses that are offered
- If you offer commissions per product or category
- Any payout thresholds you have
- Details on payout timing or days for payouts
- Eligible payout methods
Consider placing your commissions into an earnings context, showing how much affiliates can potentially make.
For example: For each successful payment we receive from customers you referred, we’ll give you 20% commission! So by only referring ten customers, you would already earn a minimum of $138 each month.
If your commissions are high, especially compared to competitors or the rest of the industry, this could also be something to highlight.
Although it is essential to be transparent about your commissions, keep it clear and straightforward.
Commissions are your selling point, so this information should immediately catch a potential affiliate’s eye. This could mean highlighting the overall commission, then providing more explanation further down on the page.
After commissions, let potential affiliates know more about your program.
To start, let them know how your affiliate program works.
Mention that they will receive their own unique tracking link, which they can share on websites/social media/blogs. Tell them about their dashboard login with all their performance data.
This is also an excellent time to mention if you have any basic requirements for your affiliates.
Then, share how they can get started. For most, this is an easy signup form (more on this below) and welcome email — and they can begin sharing their link immediately.
This is also an excellent time to clarify that no financial commitment is required. Phew!
From there, you may choose to include your payment schedule and payout method.
Terms of Service
You can choose to add a Terms of Service to your affiliate signup page for further clarification and transparency.
The Terms of Service establish the guidelines of your program. It provides an agreement between your brand and your affiliates. This is essential information for both parties, so be sure not to overlook this.
This will include program-specific terms like payment, affiliate obligations, and promotion restrictions for an affiliate program.
For example: An affiliate obligation could include only placing links on a suitable site (an unsuitable site could contain unlawful material, violence, etc.). A promotion restriction could be that affiliates cannot use Pay-Per-Click campaigns on specific keywords.
Then, you may want to consider adding additional terms from other aspects of your business, such as branding, trademark, or confidentiality and privacy.
Finally, be sure to include your contact information.
Some users may be completely new to affiliate marketing and need more guidance. Or some experienced affiliates may have some questions about commission specifics.
Either way, make yourself available along the way so that you can get potential affiliates started right away. Even having your email and phone number present will be calming to users as they know that if they need to get hold of you, they can easily.
Our advice? To make life easier for your customer support team, have a frequently asked questions section that people can read through first before panicking and contacting you.
It is all well and good having an affiliate signup landing page jam-packed with helpful information, but this won’t lead to increased conversions unless you tell people what you want them to be doing. This is where a call to action comes in.
A call to action will be a button that says, “Sign up to be an affiliate now.” This button can then link to your affiliate registration form for them to fill in. Another option is for your affiliate opt-in form to be your call-to-action with a statement such as “Fill in the form below to sign up.”
A call to action clarifies your expectations, meaning website viewers are more likely to convert into potential affiliates.
What Information Should You Gather Using Your Affiliate Form
You shouldn’t be allowing everyone to be your affiliate. If you do this, you risk diluting your brand message. Having people fill out an affiliate registration form is one way for you to gather some insights into who exactly is signing up and whether you want to accept them as an affiliate or not.
Affiliate forms go above and beyond your usual email signup form. You need to create an online form for affiliates that supplies you with relevant information but doesn’t overwhelm the person filling it out. The more questions and the longer the required answers, the more you run the risk of the person losing interest. Keep it short and sweet.
So, what information is vital?
Name And Surname
Having the person’s name and surname allows you to do a mini background check through Google and various social media platforms. You want to know exactly who you are getting into business with, and you want to be able to double-check that they have nothing negative or vaguely scandalous attached to their name.
Knowing their name and surname also allows your communications to be more personalized. Personalized communications are more likely to be engaged with and responded to. And having engaged affiliates is essential for your program’s success. They also make the receiver feel special and strengthen the relationship between you and the person.
The stronger your relationship is with your affiliates, the more likely they will want to talk about your products and services. The more they promote your brand, the more potential there is for affiliate sales will come your way. It’s a win-win.
Getting their contact details is vital. Although having a cell phone number is nice, don’t feel you need to push for it.
Often people are hesitant to give out their phone numbers, especially their personal cell, and an email address is more than enough. So make the cell phone number field optional and the email field mandatory.
Contact details are essential for many reasons. First and foremost, you need to be able to let them know whether or not they made it into your affiliate program.
After this, you need to be able to keep in contact so that you can share important product updates and assets with them, set up their payments, and send account email notifications. Additionally, it’s also so that if they post anything that goes against your brand values or is incorrect, you can get hold of it and ask them to change what they have written.
Sometimes, but not always, the person trying to be your affiliate is associated with a company, and it is actually the company who wants to be your affiliate partner rather than the individual. This means you need to enquire about this.
Vital information to ask for include:
- Business name
- Business industry
Knowing both will allow you to accurately research the business and ensure that your brand values align and that their target audience and niche align with yours. If they do not target a niche compatible with your products and services, then having them as an affiliate partner will not bring in enough revenue to make it worthwhile.
Website and Social Media Links
More often than not, your affiliates will be sharing their affiliate link on their website or social media. You need to be able to access and view the kind of content that they are creating. Having your company associated with poor-quality content will also attach that label to your products and services.
Yes, since you have their name and their company name, you can easily find this out for yourselves. However, asking them to provide you with these links makes your life much easier as it reduces the amount of work that you have to do.
Social media links could be LinkedIn, Instagram, Facebook, Twitter, Pinterest, or even TikTok. Just make sure that these fields are optional, as some entities may not have accounts on every single one of these.
You can check out the brand values, brand personality, and brand image of each and every entity yourself, or you can ask them a couple of questions that make this clear to you right away. This will make it clear to you whether they will be a good fit.
Examples of questions you could ask include:
- Describe your brand in three words.
- What does your brand stand for?
- Can you tell us a bit more about yourself and your community?
Include a word limit to put your potential affiliates at ease and to let them know that you aren’t expecting them to write an entire essay. One or two sentences should be enough.
We have covered the vital information you need using your affiliate registration form. But is that the only information you can get? Of course not. You can ask several different questions. It all just depends on you and your company’s objectives.
For example, some affiliate signup forms go above and beyond the norm and include an interactive calculator which allows potential affiliates to work out how much commission they can expect to make on account of how many people use their link to make a sale. This could be a great way to convince people that signing up to be an affiliate is worthwhile.
However, remember not to overwhelm the people filling in the form or to cross any privacy lines. Just because you have more form fields doesn’t mean your form is better than others or even that it is gathering the correct information.
You may think, “this is great, but how do I create this form?”. The Tapfiliate landing page you get with your subscription automatically asks affiliates for their first name, last name, email, and password.
If your brand has a Tapfiliate PRO subscription you can create compulsory questions that your affiliates have to answer before their signup is complete. Here’s how:
Once you have set up your questions, affiliates will have to answer any questions you have added as compulsory.
Read the full guide on how to create custom fields on your affiliate signup form.
Alternatively, you can code the form directly into your website, use a form plugin, or you can use a drag-and-drop form builder like Typeform or Paperform.
Completely customize your affiliate signup form with a Tapfiliate PRO subscription. Sign up for your 👉free trial here to try it out today.
Form builder tools help you to create a compelling and eye-catching form in minutes. If you’re lucky, they may even offer a form template for you to use and customize to your liking.
Form appearance isn’t the be-all and end-all, but creating a beautiful form that is also functional won’t hurt.
What Are You Waiting For?
After reading this article, you should be equipped with all the knowledge you need to create an affiliate signup landing page that is interesting and informative to your potential affiliates.
You should also have the knowledge you need to be able to create electronic affiliate forms that are effective in extracting important information from those wanting to join your program.
For both of these areas, it is vital to focus on only what is essential and not to include unnecessary information. You want to make the entire process of signing up for your affiliate program as easy as possible. Scrolling through and spending time reading information or entering information that adds no value to your affiliate journey isn’t easy. It isn’t very pleasant.
Annoying your potential affiliates from the get-go is not the best tactic for increasing your affiliate sales. You want the person promoting you to have had an entirely positive experience interacting with your brand, so they are encouraged to sing your praises loudly and proudly.