Affiliate Marketing
35 of the Best Beauty Affiliate Programs for 2024
November 23, 2023
23 minutes
Have you ever wondered how your love of beauty products could earn you money? We’ll take a look at the best beauty affiliate programs out there, and for brands looking to drive revenue, we’ll explain how it works and how you can get involved to get passionate people promoting your brand.
But first, let’s look at some of the stats from the beauty industry.
Beauty is one of the profitable niches within the affiliate industry: 28% of affiliate marketers promote beauty brands to their audiences.
By 2028 the global beauty industry is set to reach $128.89 billion US dollars, and currently affiliate marketing’s return on investment per dollar spent is 1400% or $15 per dollar spent.
Whether you’re a brand looking to tap into the benefits of word of mouth marketing, or an affiliate looking to drive more revenue to your favorite brands and earn more money, we’ve got you covered.
How Does Affiliate Marketing Drive Growth to the Beauty Industry?
Driving sales is an essential part of any business, but especially word of mouth marketing. Affiliates provide invaluable marketing for beauty brands in exchange for a commission on the sales they refer, and this is the main way affiliates can drive growth.
But there’s more:
Genuine Product Reviews and Tutorials
The beauty industry is huge, and standing out is essential. Working with affiliates who are aligned with your brand can result in genuine product reviews which are more impactful than a generic review. This provides a level of trust for your potential customers with the affiliate who is doing the review.
User Generated Content
User-generated content is a valuable tool for promotion, especially for beauty brands who need visual content to promote their brands. Working with affiliates can provide you with fantastic user-generated content to use on your own channels. Ask if they would be happy to let you do this, or negotiate it as a part of your agreement when you start with your chosen affiliates.
Tailored Marketing Campaigns
An affiliate knows what works well with their audience and can use that to drive more sales to your brand. This means that each marketing campaign that you run will be tailored to their audience and leave them primed to buy.
High Customer Intent
When a customer comes to a brand via an affiliate, they are more likely to buy. This is because of word of mouth marketing and the trust that people place in influencers and other people that recommend a brand to them.
Active Presence on Social Media Channels
When influencers mention your brands on social media channels, it expands your reach and brand awareness. If you are active yourself on social media, it might seem to people that they are seeing and hearing your name all over the place because you are working with beauty influencers.
Better SEO
As a beauty brand, appearing on blog posts that are ranking for specific keywords around your brand (for example, “best foundations for sensitive skin”) can help you to improve your SEO rankings within the beauty industry. When people look for specific items and you appear on their lists, it can help with brand awareness too.
Piggybacking onto Seasonal Trends or Social Media Trends
Working with affiliates can mean that when you jump onto seasonal trends or social media trends, it’s successful. When a brand does something, it can be difficult to go viral, but when it comes from influencers themselves it can create good word of mouth marketing.
In the end, it’s not only about sales, but sales are a fantastic plus point which is achieved with the points above.
Want to start your beauty affiliate program? Start now with 💅 Tapfiliate’s 14-day trial.
35 of the Best Beauty Affiliate Programs
1. Sephora Affiliate Program
Sephora is a popular global beauty retailer offering an extensive range of cosmetics, skincare, and fragrance products from top brands. Known for its wide selection and excellent shopping experience, Sephora caters to beauty enthusiasts with both luxury and niche products.
Commission Rate: Up to 10%
Referral window: 1 day
Affiliate program USPS: Product sneak peeks, no brand restrictions on promotions, and affiliate-only promotions and offers.
2. Ulta Beauty Affiliate Program
Ulta Beauty is a popular beauty store chain in the United States, offering a diverse range of cosmetics, skincare products, fragrances, and beauty tools. Known for its unique combination of high-end and drugstore brands, Ulta provides a comprehensive beauty shopping experience with a focus on customer service and satisfaction.
Commission Rate: Default payout is 2%
Referral window: 30 days
Affiliate program USPS: Online coupon codes and affiliate offers
3. MAC Cosmetics Affiliate Program
MAC Cosmetics is a leading professional makeup brand globally acclaimed for its artistry, innovation, and trendsetting products. Renowned for its rich pigments and broad color range, MAC offers a variety of makeup and skincare items catering to all skin tones and types, making it a favorite among makeup artists and beauty enthusiasts alike.
Commission Rate: 4%
Referral window: 7 days
Affiliate program USPS: Provides coupon codes for affiliates.
4. Bobbi Brown Affiliate Program
Bobbi Brown is a prestigious cosmetics brand known for its philosophy of enhancing natural beauty with simple, high-quality makeup and skincare products. Founded by makeup artist Bobbi Brown, the brand emphasizes a clean, fresh, and accessible approach to beauty, offering products that cater to a wide range of skin tones and types, and are cherished for their natural-looking results.
Commission Rate: 6%
Referral window: 7 days
Affiliate program USPS: Affiliates can use general coupon codes available on-site, product data feed and compliant with Apple intelligent tracking prevention functionality.
5. L’Occitane en Provence Affiliate Program
L’Occitane en Provence is an international retailer of body, face, fragrances, and home products based on the principles of natural beauty and wellness. Originating from Provence, France, L’Occitane is celebrated for its use of high-quality, often organic, plant-based ingredients and traditional production methods.
Commission Rate: 2.5%
Referral window: 7 days
Affiliate program USPS: Cross device tracking, product sneak peeks and affiliate-only offers and promotions
6. Glossier Affiliate Program
Glossier is a modern beauty brand rooted in real-life beauty experiences, known for its minimalist approach and a strong focus on skincare-first makeup. Launched initially as a blog, Glossier has grown into a cult favorite, celebrated for its inclusive, customer-centric philosophy and products that emphasize natural beauty and effortless routines, catering to a wide range of skin tones and preferences.
Commission Rate: Up to 15% (depending on the platform)
Referral window: 7 days
Affiliate program USPS: None found / not available
7. Clinique Affiliate Program
A premier skincare and cosmetics brand renowned for its allergy-tested, fragrance-free products that cater to a wide range of skin types and concerns. Clinique stands out for its dermatologist-developed skincare routines and iconic products like the Dramatically Different Moisturizing Lotion.
Commission Rate: 6%
Referral window: 7 days
Affiliate program USPS: Provides coupons via the affiliate channel
8. Estée Lauder Affiliate Program
A luxury cosmetics company known for its high-quality skincare, makeup, and fragrances, Estée Lauder has established a legacy of innovation since its inception in 1946. The brand is celebrated for its advanced anti-aging products and a diverse portfolio that includes popular lines like Advanced Night Repair.
Commission Rate: 4%
Referral window: 7 days
Affiliate program USPS: Offers affiliate coupon codes.
9. Charlotte Tilbury Affiliate Program
A glamorous, high-end makeup brand founded by the British makeup artist Charlotte Tilbury, renowned for its luxurious, high-performance products that aim to empower through beauty. The brand is famous for its iconic products like the Magic Cream and Pillow Talk lipstick.
Commission Rate: Up to 10%
Referral window: Unlisted
Affiliate program USPS: Global affiliate program, exclusive offers and upcoming launches, plus the opportunity to run exclusive partnerships.
10. BH Cosmetics Affiliate Program
BH Cosmetics is an affordable beauty brand known for its vibrant, high-quality makeup products and collaborations with influencers, BH Cosmetics appeals to a young, trend-conscious audience. The brand is especially celebrated for its richly pigmented eyeshadow palettes and inclusive shade ranges.
Commission Rate: 8%
Referral window: Unlisted
Affiliate program USPS: No minimum payment threshold.
11. Yves Rocher Affiliate Program
Yves Rocher: A French cosmetics and skincare brand recognized for its botanical-based products and commitment to environmental sustainability. Yves Rocher offers a wide range of eco-friendly beauty products, from skincare to fragrances, emphasizing natural ingredients and eco-conscious packaging.
Commission Rate: 6%
Referral window: 30 days
Affiliate program USPS: Cross-device tracking enabled and longer tracking window.
12. Kiehl’s Affiliate Program
A distinguished skincare brand originating from an old-world apothecary, Kiehl’s is celebrated for its unique blend of cosmetic, pharmaceutical, herbal, and medicinal expertise in its products. The brand is known for its high-quality, naturally inspired skincare formulations catering to a diverse range of skin concerns.
Commission Rate: 8%
Referral window: 30 days
Affiliate program USPS: Cross device enabled, long referral window, and product feed available.
13. Tarte Cosmetics Affiliate Program
A dynamic and eco-friendly makeup brand, Tarte is renowned for its cruelty-free, naturally-derived products that combine glamour with skin-nourishing ingredients. The brand is particularly famous for its long-wearing, Amazonian clay-infused makeup and vibrant, playful packaging.
Commission Rate: 8%
Referral window: 7 days
Affiliate program USPS: Unlisted
14. Too Faced Cosmetics Affiliate Program
A playful and innovative cosmetics brand, Too Faced is known for its fun, whimsical packaging and high-quality products that blend beauty with a touch of humor. The brand is particularly celebrated for its trendsetting eyeshadow palettes and groundbreaking mascaras.
Commission Rate: 6%
Referral window: 7 days
Affiliate program USPS: Cross device tracking, allows downloadable software applications, provides coupon codes, and also allows affiliates to use coupons available on-site.
15. NARS Cosmetics Affiliate Program
A sophisticated and modern makeup brand, NARS is acclaimed for its bold, high-quality products and artistic aesthetic. Known for its wide range of colors and iconic products like the Orgasm blush, NARS appeals to both professional makeup artists and beauty enthusiasts.
Commission Rate: 8%
Referral window: 4 days
Affiliate program USPS: Unlisted
16. Benefit Cosmetics Affiliate Program
A beauty brand renowned for its whimsical, retro-inspired packaging and innovative beauty solutions, Benefit is a favorite for its instant beauty fixes. The brand is particularly famous for its brow products, mascaras, and cheek tints, catering to a playful and youthful audience.
Commission Rate: 4%
Referral window: 7 days
Affiliate program USPS: Offers coupons for publishers.
17. Smashbox Affiliate Program
Smashbox is a cosmetics brand renowned for its high-quality, photo-friendly makeup products, often favored by professional makeup artists. Known for its innovative primers and bold, long-lasting colors, Smashbox brings the glamor of Hollywood studios to everyday beauty routines.
Commission Rate: 6%
Referral window: 7 days
Affiliate program USPS: Provides coupons via the affiliate channel
18. The Body Shop Affiliate Program
The Body Shop is a globally recognized beauty brand, renowned for its ethically sourced, naturally inspired skincare, body care, and cosmetics. Committed to sustainability and cruelty-free practices, The Body Shop is a pioneer in using community trade ingredients and advocating for social and environmental causes.
Commission Rate: Up to 15% (for influencers)
Referral window: 7 days
Affiliate program USPS: Video content, product feed and weekly promotions
19. Lancôme Affiliate Program
Lancôme is a luxury French beauty brand synonymous with elegance and sophistication, offering high-end skincare, fragrances, and makeup. Known for its innovative products, Lancôme combines scientific expertise with timeless glamor to cater to the diverse beauty needs of women worldwide.
Commission Rate: 8%
Referral window: 30 days
Affiliate program USPS: Unlisted
20. Stila Cosmetics Affiliate Program
Stila Cosmetics: An innovative beauty brand celebrated for its modern, non-intimidating approach to makeup, featuring a range of highly pigmented, long-lasting products. Stila is known for its iconic Stay All Day® liquid lipstick and versatile, trend-setting color palettes, appealing to both makeup enthusiasts and professionals.
Commission Rate: 6%
Referral window: 60 days
Affiliate program USPS: Coupon codes based on sales and higher commissions based on sales targets.
21. Avon Affiliate Program
A pioneering beauty company with a rich history in direct sales, offering a wide range of cosmetics, skincare, and fragrances. Avon is celebrated for empowering women through its unique business model, providing opportunities for personal and financial growth through its independent sales representatives.
Commission Rate: 3%
Referral window: 45 days
Affiliate program USPS: Long referral window, cross device tracking, creatives that are updated regularly.
22. Dermstore Affiliate Program
Dermstore is an online skincare and beauty retailer known for its curated selection of professional-strength formulas from top dermatologists and beauty experts. Dermstore stands out for its commitment to skin health, offering a wide array of products ranging from high-end skincare to specialized treatments.
Commission Rate: Up to 5%
Referral window: 30 days
Affiliate program USPS: Unlisted
23. Beauty Bay Affiliate Program
Beauty Bay is a popular online beauty retailer offering an extensive range of makeup, skincare, and haircare products from both well-known and emerging brands. Known for its vast, diverse product lineup, Beauty Bay caters to beauty enthusiasts seeking the latest trends.
Commission Rate: Up to 15%
Referral window: Unlisted
Affiliate program USPS: Global affiliate program.
24. Fenty Beauty Affiliate Program
Founded by Rihanna, Fenty Beauty is an inclusive beauty brand that revolutionized the industry with its extensive range of foundation shades catering to all skin tones. Fenty Beauty is celebrated for its high-quality, trend-setting makeup products that emphasize diversity and inclusivity.
Commission Rate: 4%
Referral window: Unlisted
Affiliate program USPS: Unlisted
25. Sigma Beauty Affiliate Program
Renowned for its professional-quality makeup brushes and innovative brush cleaning tools, Sigma Beauty is a favorite among makeup artists and enthusiasts. The brand combines function, durability, and artistry in its range of cosmetics and accessories, constantly pushing the boundaries of beauty technology.
Commission Rate: 10%
Referral window: Unlisted
Affiliate program USPS: Unlisted
26. bareMinerals Affiliate Program
bareMinerals: A pioneer in clean, natural makeup and skincare, known for its iconic mineral-based products that promote skin health. bareMinerals emphasizes simplicity and purity, offering a range of makeup and skincare items that cater to a natural, minimalist beauty aesthetic.
Commission Rate: Unlisted
Referral window: 7 days
Affiliate program USPS: Allows some paid search with restrictions and allows commission when someone redeems a gift card.
27. Murad Skincare Affiliate Program
A leading skincare brand founded by dermatologist Dr. Howard Murad, specializing in high-performance clinical formulations for a wide range of skin concerns. Murad is renowned for its science-backed approach to skincare, offering innovative products that combine wellness and skincare for transformative results.
Commission Rate: 8%
Referral window: 7 days
Affiliate program USPS: Provides coupons via the affiliate channel.
28. Elemis Affiliate Program
A luxury British skincare brand, Elemis is known for its fusion of natural ingredients and cutting-edge technology in its anti-aging and skin wellness products. Elemis is recognized for its indulgent spa-quality formulations, offering a holistic approach to skincare with results-driven treatments.
Commission Rate: Up to 16%
Referral window: 30 days
Affiliate program USPS: Unlisted
29. Juice Beauty Affiliate Program
Juice Beauty is an organic skincare and makeup brand known for its eco-friendly, antioxidant-rich beauty products made with certified organic ingredients. Juice Beauty stands out for its commitment to sustainable practices and clean formulations, offering effective skincare and makeup that cater to health-conscious consumers.
Commission Rate: 3%
Referral window: 30 days
Affiliate program USPS: Allows commission on the purchase of e-gift cards and provides coupons via the affiliate channel.
30. Sunday Riley Affiliate Program
Sunday Riley is a high-performance skincare brand, acclaimed for its advanced, scientifically formulated products that focus on fast and visible results. Sunday Riley uses botanical ingredients, gaining a cult following for its transformative skincare treatments.
Commission Rate: 12%
Referral window: 30 days
Affiliate program USPS: Cookieless tracking enabled.
31. Dr. Brandt Skincare Affiliate Program
Dr. Brandt skincare line was founded by the late dermatologist Dr. Fredric Brandt, renowned for its innovative, science-backed products that mimic in-spa treatments. Dr. Brandt Skincare offers a range of anti-aging and skin-correcting formulas, blending cutting-edge science with active botanicals to deliver professional-grade results.
Commission Rate: 2%
Referral window: 7 days
Affiliate program USPS: Allows paid search with restrictions, allows commissions on the purchase of e-gift cards, and provides coupons via the affiliate channel.
32. Origins Affiliate Program
Origins is a skincare brand known for its use of natural ingredients and plant-based science to create high-performance skin solutions. Origins focuses on eco-friendly practices and formulations, offering a range of products that cater to various skin types and concerns while prioritizing environmental sustainability.
Commission Rate: 6%
Referral window: 7 days
Affiliate program USPS: Allows multi-touch commissioning and provides affiliates with coupons.
33. Paula’s Choice Affiliate Program
A skincare brand revered for its transparent, ingredient-focused approach, offering effective, research-backed products free from common irritants. Renowned for its no-nonsense philosophy, Paula’s Choice emphasizes education and empowers consumers to make informed choices about their skincare routines.
Commission Rate: Starts at 7%
Referral window: 30 days
Affiliate program USPS: Performance incentives, private affiliate offers and product seeding for influencers.
34. Urban Decay Affiliate Program
Urban Decay is a cosmetics brand famous for its edgy, high-performance makeup, particularly known for its vibrant color palettes and long-lasting formulas. Urban Decay appeals to those seeking bold, unconventional beauty choices, with its iconic Naked Palettes and commitment to cruelty-free products.
Commission Rate: 6%
Referral window: 30 days
Affiliate program USPS: Product feed.
35. PÜR Cosmetics Affiliate Program
A health-conscious beauty brand known for its innovative, mineral-based makeup and skincare products that combine purity with performance. PUR Cosmetics emphasizes clean, skin-friendly ingredients, catering to those seeking effective beauty solutions with a focus on wellness and natural beauty.
Commission Rate: 8% base commission
Referral window: 14 days
Affiliate program USPS: Some PUR products have a 30% commission rate.
Start Your Beauty Affiliate Program Today
The beauty industry thrives on word of mouth marketing, making the role of affiliates essential. Genuine product reviews and tutorials by affiliates create a trust factor that resonates more effectively with potential customers than generic reviews. Each marketing campaign is effective as it is tailored to the specific audience of the affiliate, resulting in high customer intent and purchases. Ultimately, while boosting sales is a significant benefit, the true value lies in building a trusted and recognizable brand through strategic affiliate partnerships within the beauty industry.
If you want to start tracking affiliate and influencer sales for your beauty brand, try 👉 Tapfiliate’s free 14-day trial
