Thomas on March 6, 2018

Things may have felt a bit quiet in the recent period around Tapfiliate. Although we’ve been adding new features to the platform, including a new API update (with a whole lot of new endpoints), referral codes (vanity URLs), new reports, additional tracking data, further fraud checks, and a number of performance improvements all around the platform - behind the scenes something bigger was cooking.

Over the past half year we have been working very hard on the scalability of our organization, primarily in terms of support and technical scalability. More importantly however, we have spent a good amount of time redefining our mission, strategy and consequently our product roadmap.

We soon realized that we needed a new platform to make room for future improvements and to better get our message across. So today we’re very happy to present:

  • A brand new website!
  • Two long awaited features
  • A small facelift of the dashboard (more to come)
  • Much improved documentation
  • A more direct way of getting in touch with us
  • A brand new logo (By Jeroen van Eerden)
    In the coming period we are going to direct most our focus to the application. We’ve gathered a whole lot of useful feedback and data to work on improvements with - so some exciting changes are in store!

Next to that we will soon be starting a pilot with extended support hours. More on that later!


Our new mission and product strategy revolves around utilizing the power of affiliate marketing to:

  1. Enable content creators and influencers to do what they do best: Create quality content for you to enjoy
  2. Make sure brands will be shown in places that actually reinforce their brand
  3. Create a better browsing experience for end-users by promoting relevant and unobtrusive ads

We believe this to be a true win-win-win and hope to make a positive contribution to the internet we all love.

We can’t reveal all details of our master plan just yet, but do keep an eye on this blog from time to time to learn more about the things we’re doing to achieve this goal.

We’ve also launched two long-requested features

We’ve brought new sign up page designs to the table. In addition to that, terms of service can now be added directly onto the sign-up page. The last feature will be on our Pro plan in the future, but all current customers will have this added to their current plans!

Hope you like the changes we made. If you have any questions or remarks, drop us a line through the contact bubble in the bottom right corner!

3 Automated emails that will boost your affiliate program

Taylor Barr on January 24, 2018

One of the BIGGEST overlooked aspects of running an affiliate program is: Communication.

Effective communication with your affiliate partners, new and old, will make or break the success of your affiliate program. But how can you scale communications without losing personalization and hours of your time!

In this post, I plan to discuss three, actionable triggered emails you can set up in your affiliate program on Tapfiliate today, to improve communication and get better affiliate results.

Before we get started, it will be helpful to check out how to setup email triggers in Tapfiliate. Below, I will be outlining some of the components of setting these up which will help you put this into action.

The Personalized Welcome Email.


By default, Tapfiliate will send your new affiliates a username and password email so they can sign in to their affiliate dashboard, shortly after they are approved.

However, to give your affiliate program an additional personalized approach, you should follow it with a welcome email from your Affiliate Manager, CEO, or Founder to let your affiliate program truly stand out.

In Tapfiliate, navigate to Settings Triggers. Add a name, “Welcome Email” and description. Then:

  • Event (when this trigger should be fired): Affiliate created
  • Signup Source = Signup form
  • Action = Email Notification

In the email, you will want to personalize it with tags (like first Name, program name) which is possible to the right of the text editor space within Tapfiliate. The goal and intent here: mention your excitement of the affiliate being in your program, offer additional resources that will help them be better affiliate partners, and last but not least: who to contact if they run into any issues and have questions.

First Conversion Email Trigger.


When one of your affilates makes their first conversion in your program, you want to shine the spotlight on them. How? By sending them a personalized thank you via email.

To do this, in Tapfiliate, navigate to Settings Triggers. Add a name, “1st Conversion - Thank you.” and description. Then:

  • Event (when this trigger should be fired): Conversion Created
  • Filter = total number of conversion is 1.
  • Action = Email Notification.

What to include in this email? A thank you and congratulations on the new conversion and asking if there is anything you can do to help with additional customers (you can also offer a coupon or additional incentive to help them score more sales/conversion).

The Payout Email.


AKA - Show me the money email for your affiliate partners. This is one area where you can show some personality. Why? Because in virtually all platforms there are generic, static, boring, and automated payout creation or confirmation emails. This is how you can differentiate.

To do this, in Tapfiliate, navigate to Settings Triggers. Add a name, “Thank you!” and description. Then:

  • Event (when this trigger should be fired)= Payout Created
  • Filter = Amount is greater than 0.
  • Action = Email Notification.

I would make this email an HTML formatted email so you can really make it shine. Use animated gifs and other eye-catching media to really go to the next level. Also, showcase the window or range of dates when they expect to see the payout hit their bank account.

To wrap up, these emails will really open up the communication with your affiliate partners and help you differentiate your program over the thousands of affiliate programs out there. In addition, you are able to automate yet stay personal with your affiliates - allowing closer communication and better results from them in return.

Taylor Barr

Taylor is the Founder of The Up Foundry; an agency that works with successful SaaS and technology companies to grow their affiliate program revenues and affiliate relationships. He also gives away free advice and guides on affiliate program management

Feature update: New reporting tools

Imran on November 22, 2017

Checking in to announce another exciting update!

The Tapfiliate reporting feature is designed to help you stay on top of goals and get detailed insights into your affiliate program. We’re constantly looking for ways to improve reporting and help you gather more relevant information - this is why we’ve added more reporting tools under Audience and Acquisition.

By knowing your audience, you can effectively adapt your marketing efforts

Audience reports give you an excellent view of the types of marketing assets you should be creating and sharing with your affiliates for higher conversion rates. Within the audience report, you can see a breakdown of the operating system, device, and browser used by your clients.


My personal favourite, the referral report, allows you to see the exact page link the customer was on before they clicked an affiliate link or asset and landed on your website. This report also allows you to look into which referrers then led to conversions.

The bottom line: Leverage these easy to use reporting tools to drive more growth!

New API version (V1.6) released

Ad on September 29, 2017

We’ve got some news for our techies; version V1.6 of our API is now live! This update is primarily aimed at consistency fixes as well as better adherence to REST conventions. The complete changelog of V1.6 of the API is:

  • Renamed approval endpoints to approved to be consistent with the propery that is being manipulated
  • All partial updates of Resources are now done with PATCH requests instead of PUT request, to be consistent with REST conventions
  • All updates of individual Resource Properties that have dedicated endpoints (e.g. /commissions/{commission-id}/approved/ and /affiliated/{affiliate-id}/parent/), are now done with PUT requests, to be consistent with REST conventions
  • All endpoints that update Resources will now return the updated Resource, instead of a 204 response.
  • Added enpoint for manipulating conversions. Commissions can be optionally re-calculated when a new amount is passed.
  • The /programs/{program-id}/commission-types/ used to return both Commission Types as Levels. This has now been divided into /programs/{program-id}/commission-types/ and /programs/{program-id}/levels/
  • GET-ting an affiliate in a program wil now return the affiliate regardless of their approval status.
  • When setting an affiliate’s parent, you can now pass an affiliate_id instead of an affiliate object with an id parameter
  • Added endpoints for Affiliate Note CRUD

You can jump right to the complete API docs here:

New API version (V1.5) released

Ad on February 20, 2017

Good news for all tech-savvy tappers: We’ve just released V1.5 of our API! The updated version offers more functionality and improves consistency. The complete changelog of V1.5 of the API is as follows:

  • The /affiliates/ endpoint is now sorted by affiliate sign up date
  • The /{program}/affiliates/ end point was added. Results are sorted by the date the affiliate applied for the program or was added to it
  • The “type” property of the Commission object was renamed to “kind”
  • When retrieving an affiliate for a certain program, the referral_link parameter will now be outputted as an object with a link, asset_id and a source_id
  • The Commission object will now include an “affiliate” property, which is an object.
  • The affiliate’s Address is no longer nested in the Company object, but rather directly on the Affiliate object.
  • When creating an Affiliate, the response would have an “affiliate_id” property. This property was renamed to “id” to make it consistent with GET */affiliates/ endpoints
  • When accessing resources by id, using an invalid id would sometimes return 403s and 404s inconsistently. From this version on, a 404 will always be returned
  • When creating a Conversion, you can now pass a click_id instead of a click object with an id parameter
  • When creating a Conversion, coupon will now take precedence overclick_id``
  • When adding commissions to a conversion, the Conversion sub amount should now be passed as conversion_sub_amount instead of sub_amount to make it consistent with the name of the property in the output
  • When adding commissions to a conversion, omitting the mandatory conversion_sub_amount on one of the commissions will cause the entire request to fail


By (very) popular demand, we’ve added a functionality which allows you to set an affiliate’s payout method through the API. Read the docs to learn more.

You can refer to the complete API docs here:

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