Track Every Partner-Driven Conversion Accurately & Instantly
Use cookies, server-to-server tracking, and coupon codes together to attribute sales reliably, avoid missed conversions, and reward the right partners.
Trusted by Over 69,508 Customers
When basic tracking isn’t enough
If any of these sound familiar, you need a more reliable way to track and attribute partner-driven sales
When cookies alone aren’t reliable
Ad blockers, ITP, and privacy rules can break cookie-based attribution. You need backup methods that still capture conversions accurately.
When you run influencer or coupon campaigns
Not every customer journey starts with a tracked link. Coupon-based attribution helps you track conversions that would otherwise be missed.
When you track subscriptions or renewals
Recurring revenue means recurring commissions. You need tracking that follows the full customer lifecycle, not just the first conversion.
How Tracking Works in Tapfiliate
From click to conversion: three steps, zero guesswork
Step 1
Assign unique links & IDs
Every affiliate gets a unique tracking link, referral code, or coupon. This becomes their identity across all channels.
Step 2
Capture data across methods
Tapfiliate captures conversion data via cookies, server-to-server postbacks (S2S), coupon matches, and custom metadata simultaneously.
Step 3
Attribute conversions automatically
Conversions are matched to the right partner in real time. Commissions are calculated and ready for payout. No manual work.
Every Tracking Method You Need, Built In
Five tracking capabilities working together to capture every conversion
TRACKING
Automatic Conversion Tracking
Automatically track conversions driven by your affiliates for every purchased item, one-off, or batch order. Set up conversion goals for your specific business needs.
- ✅ Every purchase captured
- ✅ Batch & single orders
- ✅ Custom conversion goals
METADATA
Metadata tracking
Gain deeper insights by capturing custom metadata for every conversion. Track user behavior, referral sources, and key attribution details to optimize your strategy.
- ✅ Custom data fields
- ✅ Behavioral insights
- ✅ Attribution enrichment
COOKIES
Custom Cookie Duration
You decide how long your attribution window lasts. Whether you want a 1-day cookie or a lifetime cookie – the decision is yours. Match it to your sales cycle.
- ✅ 1 day to lifetime
- ✅ Flexible windows
- ✅ Matches sales cycles
COUPONS
Coupon Code Tracking
Track non-cookie-based conversions using coupons. Sales are still attributed correctly without a click. Perfect for influencer campaigns and offline promotions.
- ✅ No click required
- ✅ Influencer attribution
- ✅ Offline campaigns
SERVER-TO-SERVER
Server-to-Server (S2S) Tracking
Ensure accurate conversion tracking without relying on cookies. S2S tracking delivers secure. and precise attribution. Ideal for mobile apps, subscriptions, and privacy-first environments.
- ✅Cookie-independent
- ✅ Privacy-compliant
- ✅ Mobile-ready
Why This Beats Basic Tracking
Fix attribution gaps, remove manual work, and unify your tracking setup
Beyond cookie-only tools
- 🌀 Multiple fallback methods (S2S, coupons) when cookies are blocked
- 🌀 Works seamlessly in privacy-first browsers and iOS
- 🌀 No revenue leakage from ad blockers or ITP restrictions
Replaces manual tracking
- 🌀 Automated attribution removes spreadsheet errors
- 🌀 Real-time data instead of end-of-month reconciliation
- 🌀 Scales to thousands of affiliates without added headcount
Eliminates fragmented setups
- 🌀 One platform for links, coupons, S2S, and metadata
- 🌀 Unified reporting across all tracking methods
- 🌀 Single source of truth for commissions and payouts
CASE STUDIES
Real results from real teams
Not vanity metrics. Actual revenue outcomes from companies using Tapfiliate.
108.71%
Conversion growth in 8 weeks
113.18%
GMV growth in just 6 weeks
171.35%
Affiliates growth
394.12%
Conversion growth after 4 months of stagnation
$6+ mln
Revenue generated from affiliates
183.17%
GMV growth in one month
237K+
Affiliates under management
306.25%
Revenue growth in 2 months
What our customers say
Before adopting Tapfiliate: We struggled to find affiliate software that supported a closed invite-only affiliate program, Most solutions were designed for open programs. This allowed us to selectively invite high-quality affiliates and maintain control over who could promote our services. We looked for a solution that was not only powerful but also easy to use. Getting started with Tapfiliate was straightforward and hassle-free.
Before we started using Tapfiliate, we didn’t have any affiliate system in place. Building one in-house would have been expensive, especially since we couldn’t predict its success. We had many technical questions to address, and Tapfiliate turned out to be an easy solution for all of them. One key challenge was to have proper tracking and attribution for conversion from affiliate partners. Tapfiliate have all the features we needed.
We went through many affiliate platforms and they were all either complicated, out-of-date or expensive. Usually all three. We’ve used Tapfiliate for a while now and it’s so easy to use that it almost makes me cry.
We aimed to launch our affiliate program and integrate it into our existing infrastructure with minimal tech intervention and were exploring which platform would best suit our needs. Tapfiliate offered all the features we needed, including a dashboard, asset management, affiliate account management, postback pixel integration, conversion reports, and deep linking
Before Tapfiliate managing multiple affiliates, along with the sales and validation reports, proved to be a major challenge. Tapfiliate made our affiliate management much easier. Now, we can easily onboard new affiliates and track their daily sales effortlessly. This has saved us a lot of time and allowed us to focus on growing our program.
We examined a ton of affiliate tracking softwares, and we just truly felt that Tapfiliate was superior to the competition: they are able to track sales far superior than anybody, with the accuracy and efficiency along with the data and analytics that they pair. Onboarding was extremely easy. Let’s just say hitting the ground running pretty quickly once we signed up with Tapfiliate. If you’re truly trying to track affiliate sales and the source of those sales I think Tapfiliate is phenomenal and you can scale with it over a long period of time.
The support is always here and systems are working well, I have not had any cases where tracking fails. Also, there is a decent number of customizable setups I can do without involving IT. I like that it gives me the option to track customers who are active in the community. Our sales are highly dependent on word of mouth and I feel that Tapfiliate gives extra boost.
Tapfiliate has been a gamechanger for managing our affiliate program here at Selz. Our team loves the simplicity of the service. It makes it easy to manage a lot in a single place, which is great given the size of our affiliate program. With increased sign-ups and a happy community of Selz affiliates, we’ve had great success.
Tapfiliate has added significant value to our business by enabling us to manage all our affiliate programs in one place and easily scale them. Next to being a great product, the customer success team is nothing but excellent.
Tapfiliate takes all the hassle out of setting up an affiliate program. It allows our customers to create sustainable value by building their own tribe of shop promoters.
How Tapfiliate Compares
Built It Yourself
Tapfiliate
Manual Tracking
How Tapfiliate Compares
Built It Yourself
Tapfiliate
Manual Tracking
Time to launch
Weeks–months
Under 30 min
Days
Attribution accuracy
Inconsistent
High
Limited
Subscription tracking
Requires custom logic
Built in
Limited
Coupon-based tracking
Requires custom setup
Built in
Limited
S2S / cookie-free Tracking
Requires custom development
Built in
Not supported
Maintenance required
High (ongoing dev)
Minimal
High (manual work)
Scalability
Hard to scale
High
Limited
Cost over time
High (engineering)
Predictable pricing
High (labor)
Frequently asked questions
Answers to the questions that matter when you’re evaluating tracking tools.
Do I need developers to set this up?
No. Most teams go live in under 30 minutes using our JavaScript snippet or native integrations with Shopify, Stripe, and others. For custom setups, our REST API and S2S options are well-documented.