Tune is an affiliate management platform that serves direct-to-consumer, subscription-based, and financial service brands. You might recognize big names like Groupon and Zaful on their customer roster. But how compatible is Tune with your brand’s affiliate program? What does pricing look like, and which features make it a solid choice for affiliate software? We’ll answer those questions and more in this comprehensive guide about the Tune affiliate tracking tool, and present Tapfiliate as an affordable alternative for smaller businesses.
Tune’s affiliate tracking features offer real-time conversion and event tracking through deep links and universal affiliate tracking links that you can customize for affiliates. All that data gets plugged into filterable reporting, which you can see in real-time. The platform also offers cross-channel performance optimization to make the most of the data it tracks for each customer.
Let’s dive into more of Tune’s features and what customers are saying about the platform:
Tune offers affiliate management features to streamline brand affiliate marketing programs from onboarding to payouts. The software helps you consolidate all your affiliate partners and respective commission payouts in one place, helping you easily view your progress on a user-friendly dashboard. Furthermore, Tune has an interactive campaign management tool that helps you manage multiple campaigns across multiple affiliates. It also offers full transparency to your affiliates and you as a brand via granular reporting and filterable dashboards on both ends.
Payment processing is automated with integrated accounts payable workflows, international payment processing, and there’s even an integration with Payoneer; however, we noticed one Verified User in Marketing found it difficult to stay on top of payout history:
On a more positive note, Tune customers tend to cite satisfaction with its performance management features, as the platform offers real-time reporting and useful insights to improve your affiliate marketing strategy.
Tune’s customer support comes in a 24/7 email format, with a categorized drop-down menu to help you find relevant information for your queries: technical support, billing support, Tune Pay.
Most reviewers have good things to say about Tune’s customer support, praising response time and competence.
Tune has a few robust security features to protect customer data and maintain fraud detection, including:
Brands can customize commission payouts, pay periods, currencies, and approvals across different affiliate groups. Customers also enjoy the platform’s role-based permissions that help streamline access across large teams.
Furthermore, Tune offers customization potential through its two-way API that goes over 650 endpoints. On top of that, they offer separate customization via their separate developer and consulting services for their customers, where they can build custom elements and solutions for brands. Their services might cover tasks like onboarding and branded elements, platform migration, and even completely custom features not offered on the platform.
Tune’s reporting and analytics help you track important conversion data on apps, desktop, and mobile web. Brands can see click and conversion specs in real-time via cookieless, native postback capabilities for tracking on a user-friendly chart that displays conversion values and numbers.
Reports are downloadable and can display reversed and refunded conversions, too. You can also stream all the data Tune tracks into your internal system or a third-party system via its integrations or custom exporting features.
Tune offers a wide range of direct integrations with customer relationship software tools, email marketing platforms, and payment processors like Payoneer. But they also offer completely custom integrations through their API and dedicated developer services.
All of Tune’s subscription plans come with 24/7 email customer support, promo codes (coupon codes), fee-based onboarding and partner payments, real-time reporting, desktop and mobile tracking, and a minimum of 300 conversions (more as you go up the tiers). Partner recruitment features are available as add-ons to the scale and contract plans.
Here are some more specifics about each tier’s offerings and pricing:
Overall, Tune is a bit pricier than other competitors in the market. Furthermore, we noticed a review from Rakesh Sharma, an SEO analyst, citing a price increase without notice:
Tune serves a wide variety of clients in the web services, ecommerce, SaaS, financial, and tech services. Many of them are brands that bring in tens of millions of dollars in revenue.
Here are some examples of their clients:
Tune’s reviews are generally positive, like their average 4.6-star rating on popular review site Capterra. Positive notes include praise for its management features for affiliate marketing campaigns, premium customer support, majority uptime, and user-friendly affiliate marketing dashboards. Critical reviews lament the platform’s high price point, difficulty in toggling geographically based payouts, and high learning curve.
The affiliate software market is expected to surpass $30 billion in market size by 2028. Meaning? You have a ton of software to choose from. Here are some expert tips to help you narrow things down:
Start with your marketing and affiliate goals. Is your affiliate program leaking with commissions that don’t generate long-term customers or high order value? Are you having trouble identifying poor-performing affiliates? Or maybe you need support expanding your affiliate network.
Consider what you need and rank your top three priorities. Then, you can review software features and reviews to see if a particular software has helped another brand meet that same need.
Begin with a simple Google search to get an idea of what comes up in your area or niche. You might also reach out within your network to see if digital marketers you know have good experiences with a particular software—those should be at the top of your list.
Return to your original business goals for an affiliate software: does each software in your roster offer features to make those goals happen? For example, a brand that wants to improve affiliate engagement should look for software that offers branded creatives to make promotions easier for their partners. Similarly, a brand that craves more strategic insights should prioritize software with custom filters and segmentation for reporting and dashboards.
Another important thing to consider is the price point across software with those features. One might be more expensive than the other—but if you’re in need of a specific feature and reviews look great, it might be worth it to spend the extra dough.
Every marketer has an existing tech stack, whether that’s a fully automated series of business processes via Zapier, email marketing streamlining with Mailchimp, or very simple day-to-day organization via Microsoft Suite and Excel. The right affiliate software for you will integrate with tech tools you use everyday.
Another pro tip? Cross-reference softwares with your ideal integrations with customer reviews that mention those integrations. The last thing you need is to pay a premium for a specific, direct integration only for it to not work well.
Here’s the thing: the highest-tier subscription for a cloud-based, well-reviewed affiliate management platform might not be worth it if it takes up half your marketing budget. Meaning? You have to balance needs with wants when it comes to affiliate marketing solutions.
It also doesn’t hurt to check out reviews to assess value for money. Use your non-negotiable list of features and corresponding reviews to prioritize software accordingly.
Did someone say free trial? That’s a must when selecting an affiliate marketing platform. You won’t know how each feature, integration, or dashboard feels until you actually try it. Most software offer a 1-2 week free trial with access to customer support so you can test out each feature.
Pro tips? Know exactly what you want to test within the software before you start. This saves you a ton of time and helps you make the most of the trial. Schedule time for the testing process and give your marketing team or anyone else who will interact with your affiliate program lots of notice to ensure they can feel out the software as well.
You can assess user experience through customer reviews as well as your experience with the platform’s free trial. Consider how you feel navigating the software: is it easy to navigate from point A to B? Does it have a simple interface that’s clean and visually intuitive? Do you feel confident toggling the features and customizing your experience? You might also check what previous customers have to say about the platform’s user-friendliness and learning curve.
Ever noticed a particularly click-heavy affiliate? It’s worth looking into. In 2022, brands lost a combined $3.4 billion to affiliate fraud. If you want to avoid paying commissions on fake individual clicks and conversions, make sure your affiliate software has robust fraud prevention features and ones that are committed to data privacy. This might look like:
Psst. Tapfiliate has all these fraud prevention features—peep them here.
You can have the most robust reporting features, user-friendly interface, and budget-friendly affiliate software. But guess what? None of that matters if you have a bug or other barrier blocking you from properly engaging with or paying your affiliates. In some cases, non-responsive customer support teams can directly impact your program’s ROI. Less severe but still not ideal, a poor customer support experience can discourage your marketing team and hurt your operational efficiency.
That’s why it’s vital to pick an affiliate marketing tool with responsive customer support, ideally including multiple communication streams. This might appear as email support, live chat, premium call support, or even knowledge bases of articles that answer common questions.
Tune offers robust reporting and customization features that might appeal to larger businesses looking to scale. But if you’re looking for an affordable affiliate management platform and value affiliate engagement features like triggered email templates and flexible commissions, Tapfiliate might be a better fit for your affiliate program.
Be the first to know when a customer clicks on your website or makes a purchase via an affiliate’s promotional efforts. Our accurate tracking and real-time attribution gives you fresh eyes on the latest developments in your affiliate program through direct, custom affiliate links, discount codes, and third-party tracking.
You can view all this juicy data in our user-friendly, filtrable dashboards to get strategic insights about what’s working and what isn’t working in your affiliate program. Notice an affiliate performing lower than others? View their full history to compare and catch any snags before they become a problem.
Nobody promotes your products better than the people who bought them by choice. Aka, your customers! Tapfiliate helps you recruit this valuable group of people to promote your products with its automated referral program. Our software sends automated emails to customers at different milestones, inviting them to start promoting your products and referring new customers for discounted products.
Wanna really impress that niche influencer affiliate with thousands of potential customers as their followers? Then you better offer them a seriously attractive commission package to promote your products. The result? Seriously engaged affiliates, which translates to upgraded conversion rates and skyrocketing affiliate traffic to your site.
That’s all possible with Tapfiliate’s flexible commissions, where you can increase commissions by performance milestones or manually adjust commissions by affiliate individuals or groups. You can even offer product-specific commissions to encourage affiliate sales for specific products—perhaps overstock or last season’s items.
Today’s day and age runs too quickly for anyone that hasn’t jumped into automation. We know you have tons of tasks that take up time in your day-to-day affiliate marketing. That’s why we made it a priority to provide a Zapier integration in our affiliate management software. Whether it’s auto-approving an affiliate, increasing a performance-based commission rate, or sending out a welcome to our affiliate program email, our webhooks and workflow automations keep your program running as smoothly as possible.
Whether it’s branded elements on the platform dashboard and interface, custom onboarding fields for affiliate approval, or perfectly tailored commissions for ultimate affiliate engagement, Tapfiliate’s affiliate tracking platform allows for serious customization potential.
We pride ourselves on technical excellence in our affiliate management features—but the real magic happens with the human element. After all, performance marketing is all about relationships, so we prioritize the most important ones in our business, and that’s with our customers. You can count on access to 24/7 live chat no matter what subscription tier you’re on. Plus, our customer service reps are trained to answer questions comprehensively, with screenshots, video demonstrations, and descriptive text to ensure your understanding as much as possible. All this contributes to our impressive 94% customer service excellence ranking in Intercom.
Tapfiliate offers three pricing tiers that make the platform accessible to every kind of business, no matter how much revenue you’re bringing in. You’ll have access to real-time reporting and filtration features, ample tracked conversions and clicks, custom and direct integrations, affiliate onboarding, and communication functionalities.
Here’s a bit more on what each plan offers:
Let’s look at how Tune and Tapfiliate compare re: tracking capabilities, customization, pricing, and general user satisfaction with both affiliate platforms.
Tapfiliate’s subscription tiers are much more affordable than Tune’s and offer more flexibility.
Our Essential plan is perfect for small businesses, or businesses just starting out with affiliate marketing with its low-commitment $89 per month pricing. Similarly, our pro plan is $149 and offers more key features. For our Enterprise plan you’ll need to get in touch with our customer service team. All our top features, including custom verbiage, premium support, and unlimited tracking for affiliate programs, are accessible for under $500 per month, whereas Tune only offers a maximum 300 tracked conversions for their $599 beginner plan. See the difference? Furthermore, Tapfiliate doesn’t require one-year commitments from our customers. Tune requires it for their Pro plan, which small business owner David B. found to be exploitative:
Tracking and Reporting
Both platforms offer real-time reporting features with filtration capabilities, but Tapfiliate stands out with more customizable dashboards and greater segmentation potential.
While Plalogenics S. had positive things to say about Tune’s customer support and filtration functions, they weren’t totally blown away by Tune’s reporting features:
Affiliate Program Management
Both platforms offer dashboard views of important affiliate performance stats in an accessible format with the ability to export data as well. Additionally, both Tune and Tapfiliate have custom commissions and payout options for affiliates. Still, Tapfiliate stands out with its custom, branded elements, affiliate dashboards, triggered communications, and ability to share creatives to smooth out the affiliate’s workflow and engage them further.
Tapfiliate and Tune both offer API-based customization for custom integrations and branded elements. However, Tune does offer more customization potential through their separate consulting and technical development services, which could even include completely new features if a brand so desired.
In terms of commissions, both platforms offer custom commission structures and payouts depending on the affiliate group. Tapfiliate uniquely offers product-specific commissions to help brands offload excess inventory.
Both Tune and Tapfiliate have strong customer service reviews and ratings on all the popular review sites. Customers for each platform cite satisfaction with speedy replies and competent representatives. The only thing that stands out with Tapfiliate is access to live chat support versus Tune’s isolated email support, as well as Tapfiliate’s more competitive pricing for tiers that include premium support options.
Tune is an affiliate marketing software that caters to businesses in the subscription services, financial services, and direct-to-consumer niches. It offers various tracking, reporting, and management features at a slightly higher price than similar software competitors.
Tune is much pricier than most affiliate management software on the market. Additionally, some customers report dissatisfaction with its endless add-ons that drive pricing higher, as well as a lack of intuitiveness in some features.
Tune is an affiliate management software for subscription-based, financial, and B2C businesses. Some of their competitors include:
If you’re looking for more Tune alternatives, check these out.
Ready to step up your affiliate marketing programs? Try our 👉 free 14-day trial today!
Chrissy Kapralos runs a Toronto-based writing agency called No Worries Writing Co. She’s passionate about helping businesses communicate and share their stories. When she isn’t writing about the latest tech and marketing content, you’ll find her traveling, cooking, or watching horror movies.