Affiliate Marketing
eCommerce
Best Affiliate Marketing Solution for BigCommerce in 2024
Affiliate Marketing
eCommerce
E-commerce platform BigCommerce might not have the same popularity as Shopify, but it still historically had about 100,000 online businesses hosted on its platform.
And if you’re a BigCommerce business looking to scale your revenue? You can’t compete without a solid affiliate marketing program and accompanying affiliate marketing software.
But why invest in separate software? After all, BigCommerce offers scalable features, built-in SEO, and minimal transaction fees. Still, affiliate management platforms can take your program to the next level.
We’ll break down the ins and outs of affiliate marketing software, key platform features for BigCommerce shop owners, and e-commerce success stories from Tapfiliate’s client roster.
E-commerce businesses thrive with the right affiliate partnerships. About 16% of all online orders stem from affiliate marketing tactics, which require no upfront investment since you pay for commissions on each purchase. This is much cheaper than other marketing strategies, like expensive clicks on PPC campaigns or extensive social media calendars.
While affiliate marketing is a popular tactic for minimal investment, you can’t generate the same return on investment (ROI) without robust affiliate software.
Here are a few reasons your BigCommerce store should consider an affiliate marketing solution:
Plenty of Tapfiliate’s clients use BigCommerce for its convenient multi-storefront (MSF) features.
If you have multiple stores, you might have multiple e-commerce affiliate programs with thousands of conversions and clicks to track. An affiliate platform helps you accurately attribute revenue and organize data for your multiple programs.
BigCommerce users enjoy a variety of SEO features like optimized URLs, redirects, and rich snippets to improve their rankings on Google.
Affiliate software complements this SEO functionality harmoniously since you can build more backlinks through affiliate mentions and content about your store.
Ever had a high-performing affiliate leave your program? Perhaps they got frustrated with your brand’s disorganized structure or didn’t feel rewarded for their affiliate marketing efforts.
Affiliate software helps you nurture affiliate relationships with industry-leading commissions, performance management, engagement tools like messengers and notifications, and content sharing for more efficient affiliate marketing campaigns.
On top of that, BigCommerce stores that are new to affiliate marketing can use affiliate software to recruit new affiliates. For example, Tapfiliate’s automated customer referral program sends automated email templates to your customers, inviting them to start promoting you.
BigCommerce recently saw an increase in conversion rates to 2.33% in 2023, thanks in part to its elevated checkout experience. This is pretty similar to general conversion rates in the e-commerce industry. However, affiliate software can help you improve those metrics even more.
Most affiliate management software offers reporting and analytics features to help you assess and improve conversion rates. For example, if your software shows higher conversion rates for one affiliate than another, you might invest more in that higher-performing affiliate. Or, if you notice slumped affiliate sales for a particular product, you might offer affiliates higher commission rates on that product to improve conversion rates.
If your affiliate software has an integration with BigCommerce, you can merge the two software features for better insights and efficiency.
Ready to experience these benefits? Let’s look at some examples of affiliate software for BigCommerce stores and e-commerce brands in general.
If you search for affiliate software on Google, you might feel overwhelmed by the options. Let’s cover a few key features to look out for to narrow down your search.
We always recommend a quick browse through a software’s testimonials and customer reviews before hitting “subscribe.”
Solid customer support? That’s a good start.
But you’ll want to assess more relevant insights for your business. For example, consider the businesses doing positive reviews.
Are they similar to your brand in niche, size, or revenue? These are great signs that demonstrate a software’s ability to bring positive results to brands that resemble yours.
Integrations help you link your affiliate marketing software to the rest of your tech stack. If your e-commerce brand sells products in a BigCommerce store, your affiliate software should integrate with BigCommerce.
This ideally looks like a direct integration, where you can link data from the two software systems in just a couple of clicks. Otherwise, solutions that offer custom integrations could still deliver a similar result as long as you have a developer available to complete the integration.
Here are some vital features to look for in affiliate software if you’re an e-commerce business:
Here are some affiliate marketing software options to consider for your BigCommerce store:
Tapfiliate is an affordable and scalable affiliate marketing software with dedicated e-commerce features to improve your program’s revenue. All tiers offer unlimited affiliates and affiliate programs, as well as real-time tracking via cookies, affiliate links, and coupon codes.
As for the e-commerce perks? First, our product-specific commissions help you sell through excess inventory. Plus, our shareable social media assets make running your affiliate market campaigns seamless with branded content easier than ever. Your affiliates will also appreciate the time savings as they promote your products.
Along with direct, quick integrations to e-commerce platforms like BigCommerce and Shopify, Tapfiliate’s features include automated partner recruitment, MLM features for affiliate network growth, and flexible commissions.
Check out Tapfiliate’s pricing page.
Refersion is affiliate software that integrates with a variety of e-commerce platforms, including WooCommerce, BigCommerce, and Shopify. The platform uses first-party tracking for revenue attribution and also offers tiered commissions. You can view high-performing affiliates (VIPs) with a dedicated banner.
Although Refersion offers e-commerce-friendly attributes like e-commerce integrations and product data, it’s quite expensive for unlimited conversion tracking (only available on the enterprise plan). Its cheapest subscription only lets you track 50 conversions.
LeadDyno is an affiliate software popular amongst e-commerce and SaaS brands, though it has a higher price tag than others on our list. Brands can experiment with different commission amounts and structures, personalized recruitment emails for potential affiliates, and custom rewards.
One notable e-commerce-friendly feature is the “What’s Selling” function. With this, you can track and share key e-commerce metrics with affiliates, including product performance, affiliate sales, and average order value.
We covered a few software options above, all with experience supporting e-commerce brands. But Tapfiliate stands out as the best option in terms of:
With the right affiliate marketing strategy and platform, bigCommerce stores can see exponential revenue and sales. The best software options should offer an integration to BigCommerce, shareable social media assets, and flexible commissions to engage your affiliates.
Guess what? Tapfiliate offers all those e-commerce-friendly features at an affordable price.
Ready to supercharge affiliate revenue for your BigCommerce shop?
Chrissy Capralos
Table of contents
Why BigCommerce Store Owners Need an Affiliate Marketing Solution
How to Choose the Right Affiliate Marketing Solution for BigCommerce Store
3 Top Affiliate Marketing Solutions for E-commerce Stores
Tapfiliate: The Best Affiliate Software for BigCommerce Stores
Boost Affiliate Sales for Your BigCommerce Store with Tapfiliate!