The Ultimate Guide to Coupon Tracking Software in WordPress

Affiliate Marketing

Coupon tracking software is an essential tool for any business that wants to manage and track their coupon campaigns efficiently. For businesses that use WordPress as their content management system, finding the right coupon-tracking software that integrates seamlessly with their website is crucial.

This is where coupon tracking software for WordPress comes in. By utilizing specialized software designed to work specifically with WordPress websites, businesses can effectively track the performance of their coupon campaigns, manage coupon distribution, and measure their return on investment.

With the right coupon-tracking software, businesses can gain valuable insights into customer behavior, track which coupons are generating the most traffic and conversions, and make data-driven decisions to optimize their marketing strategies.

In addition to tracking and managing coupons, coupon tracking software for WordPress can also provide features such as customizable coupon designs, automated coupon distribution, and integration with popular e-commerce platforms.

How do Coupons Work?

Coupons in e-commerce are a popular way for online retailers to offer discounts to customers. These digital or printable vouchers can provide a percentage or fixed amount off a purchase, free shipping, or other promotional offers. 

There are different types of coupons, including one-time use, limited-time offers, and ongoing discounts.

Coupons have a significant psychological impact on consumer behavior, driving sales and customer loyalty. They create a sense of urgency and exclusivity, leading to increased purchase intent and satisfaction. By offering discounts, retailers can attract new customers, retain existing ones, and clear out old inventory.

In marketing strategies, coupons are used to attract new customers by offering first-time discounts, retain existing ones through loyalty programs, and clear out old inventory through clearance sales. 

How Does Coupon Tracking Software Work on WordPress?

Coupon tracking software plays a crucial role in managing and analyzing coupon campaigns on WordPress and other e-commerce platforms like WooCommerce. The software helps track the usage of coupon codes, analyze their performance, and optimize future campaigns.

Coupon tracking software seamlessly integrates with WordPress and WooCommerce through plugins or APIs, allowing the software to track and monitor the usage of coupon codes in real-time. 

This integration enables the software to capture data on coupon codes, including the number of times they are used, the amount of discount applied, and the total revenue generated from the coupon campaigns.

Key features to look for in coupon tracking software include:

  • Real-time analytics, which provides up-to-date insights into coupon performance
  • Performance reports that help in evaluating the effectiveness of various coupon campaigns
  • Customization options to tailor the software to specific business needs
  • Integration capabilities with various e-commerce platforms

6 of the Best Affiliate Coupon Tracking Plugins for WordPress

Looking to monetize your WordPress site by promoting affiliate coupons? 

The following list will showcase some of the best affiliate coupon tracking plugins for WordPress that will help you easily manage and track your affiliate coupons.


Tapfiliate wordpress landing page
Image source: Tapfiliate

Tapfiliate is a powerful affiliate tracking software that allows businesses to track and manage their affiliate marketing programs. With Tapfiliate, businesses can easily set up and manage their affiliate programs, track affiliate referrals, and monitor affiliate performance.

While the Tapfiliate WordPress (WP) plugin on its own does not have the capability to track coupons, it can be integrated with Make or Zapier to enable coupon tracking. By integrating with these platforms, businesses can effectively track the performance of their coupon-based marketing campaigns within Tapfiliate.

Using the Tapfiliate WP plugin in conjunction with Make or Zapier allows businesses to gain valuable insights into the effectiveness of their coupon marketing efforts. This integration provides a seamless solution for businesses looking to track, analyze, and optimize their coupon-based affiliate marketing strategies.


AffiliateWP homepage
Imsge source: AffiliateWP

AffiliateWP is an easy-to-use affiliate marketing plugin for WordPress. It allows website owners to easily set up an affiliate program for their products or services, and track and manage all affiliate activity.

With AffiliateWP, website owners can set customized commission rates, track referral sales, and manage affiliate accounts with ease. The plugin also provides a range of marketing tools and features to help maximize the effectiveness of the affiliate program, including personalized affiliate dashboards, affiliate coupon tracking, and integration with popular eCommerce platforms.

One of the key benefits of AffiliateWP is its user-friendly interface, making it accessible to users of all skill levels. It also offers a wide range of add-ons and integrations to extend its functionality, providing options for advanced reporting, payment processing, and email marketing integration.


GoAffPro wordpress plugin
Image source: WordPress

GoAffPro is a comprehensive affiliate marketing platform that allows businesses to set up and manage their own affiliate programs. With GoAffPro, businesses can easily recruit affiliates, track their performance, and pay them for their promotional efforts.

The platform offers a wide range of features including affiliate tracking, commission management, customizable commission structures, and a user-friendly dashboard for both businesses and affiliates. It also provides tools for creating promotional materials, tracking sales and conversions, and communicating with affiliates.

GoAffPro is designed to be intuitive and easy to use, making it suitable for businesses of all sizes. It provides a seamless way to expand reach and increase sales through affiliate marketing, making it an essential tool for businesses looking to grow their online presence.

Woocommerce Affiliate Plugin

Woocommerce affiliate plugin
Image source: WordPress

The Woocommerce Affiliate Plugin is a tool designed to help businesses set up and manage an affiliate marketing program through their Woocommerce-powered online store. With this plugin, businesses can recruit affiliates to promote their products and earn commission on sales they drive to the store.

The plugin allows businesses to create custom affiliate links and track the performance of each affiliate. It also provides features for setting commission rates, managing payouts, and generating reports to analyze the effectiveness of the affiliate marketing program.

Affiliates can access a dashboard to monitor their performance, view their earnings, and access marketing resources provided by the store.

The Woocommerce Affiliate Plugin integrates seamlessly with the Woocommerce platform, making it easy to set up and customize to fit the needs of the business. It provides a user-friendly interface for both businesses and affiliates to navigate and manage their roles within the program.

Affiliate Coupons

Affiliate coupons wordpress plugin
Image source: WordPress

Affiliate Coupons is a dedicated WordPress plugin designed to enhance your affiliate marketing campaigns through attractive and engaging coupon presentations. This tool allows you to easily create and manage coupons associated with your affiliates and display them on your website in a user-friendly manner.

With its focus on aesthetics and functionality, Affiliate Coupons enables you to showcase various discounts and special offers in a visually appealing format, which can significantly boost customer engagement and conversions.

Key features include the ability to categorize coupons, customize the appearance of coupon elements, and display coupons using shortcodes anywhere on your site. 

WordPress Affiliates Plugin

Image source: WordPress

The WordPress Affiliates Plugin by SliceWP is a comprehensive and user-friendly affiliate marketing tool designed specifically for WordPress websites. It stands out for its simplicity and effectiveness in managing an affiliate program. With this plugin, you can easily set up an affiliate marketing program on your site, enabling affiliates to sign up, generate their referral links, and start promoting your products or services.

One of the key strengths of SliceWP is its integration capabilities. It seamlessly integrates with popular WordPress plugins and e-commerce platforms, including WooCommerce, allowing for smooth operation within your existing WordPress environment. The plugin offers detailed tracking of affiliate referrals and sales, ensuring accurate commission calculations and insightful reporting.

A Guide to Coupon Tracking for WordPress on Tapfiliate

Tapfiliate offers a powerful WordPress Plugin that allows users to seamlessly integrate affiliate marketing into their website. One of the key features of this plugin is the ability to track coupons, making it a valuable tool for businesses and affiliates.

With Tapfiliate’s Zapier integration, users can automate the process of tracking coupons by connecting their Tapfiliate account with various other apps and services. This streamlines the coupon tracking process, saving time and effort for all parties involved.

Tapfiliate’s Make integration enables users to create custom integrations and automate tasks, making it easier than ever to track coupons and manage affiliate marketing efforts within WordPress.

The Coupon Tracking for WordPress guide by Tapfiliate provides detailed instructions on how to set up and utilize these integrations to effectively track coupons. The guide walks users through the process of integrating Tapfiliate with WordPress, setting up coupon tracking, and using Zapier and Make to automate tasks and streamline the coupon tracking process.

What Type of Coupons Can I Track Using Tapfiliate?

With Tapfiliate, you can easily track various types of coupons, including percentage off, fixed amount off, or free shipping. This allows you to accurately monitor the performance of each coupon and understand which ones drive the most sales or conversions.

Coupon code allocation in Tapfiliate

If you want to restrict the usage of coupons in any way, it all depends on your shopping cart setup in WordPress. For example, if you want to limit coupon usage to specific products or categories, this would depend on the capabilities of your shopping cart.

Tapfiliate seamlessly integrates with various eCommerce platforms, so you can set up restrictions and track coupon usage based on your specific cart setup.

Can I Offer Customized Coupons for My Affiliates with Tapfiliate?

Yes, with Tapfiliate, advertisers can provide personalized codes and exclusive coupons to their affiliates. By utilizing the shopping cart integration feature, advertisers can easily generate customized coupon codes within their shopping cart platform. 

Once the personalized codes are created, advertisers can then assign these coupons to specific affiliates through the Tapfiliate dashboard.

If advertisers are importing their affiliates via a CSV file, they also have the option to include the affiliate’s coupon codes within the file. This allows for seamless and automated import of personalized coupons for each affiliate.

By offering customized coupons to affiliates, advertisers can provide an added incentive for their partners to promote their products or services. This not only increases the likelihood of driving sales through the affiliate program but also allows advertisers to track the success of each affiliate’s promotional efforts.

What Kind of Reporting and Analytics Does Tapfiliate Provide?

Tapfiliate offers comprehensive reporting and analytics capabilities that allow you to gain insights and make data-driven decisions. With Tapfiliate, you can access in-depth reports on individual affiliate performance, track conversions from coupon codes, and get a holistic view of your affiliate program’s performance.

Tapfiliate reporting

This level of detail allows you to understand which affiliates are driving the most conversions and revenue, as well as identify any underperforming affiliates that may need additional support or guidance. By analyzing coupon code conversions, you can also measure the impact of your coupon campaigns and calculate the return on investment (ROI) of these promotions.

Tapfiliate’s reporting and analytics tools provide the transparency and visibility you need to optimize your affiliate program and maximize its success. Whether you need to drill down into specific affiliate performance metrics or take a high-level view of your program’s overall effectiveness, Tapfiliate offers the tools to support informed decision-making and continuous improvement.

What If I Get Stuck?

If you ever find yourself in need of assistance with Tapfiliate, we’ve got you covered. Our support team is available 24/7 via the chat feature on our website. Whether you have a quick question or need more in-depth help, our team is ready to assist you at any time.

In addition to the chat support, you can also reach out to us through X or message us through our Facebook page. We understand that different communication channels work best for different people, so we want to make sure you can easily connect with us wherever you feel most comfortable.

If you prefer a more self-guided approach, we have comprehensive support documentation with articles and guides to answer common questions and provide step-by-step instructions for using Tapfiliate.

Final Thoughts

The most common discount code plugins for WordPress offer a range of key features to create and manage coupon codes. These plugins often provide block editors and shortcodes for easy integration of discount coupons into posts and pages, allowing for seamless customization and placement. 

You can customize the appearance, expiry date, and usage limits of the coupon codes to suit their specific needs. With the ability to track and analyze coupon performance, these plugins offer valuable insights to improve marketing strategies and maximize sales. 

With the use of a reliable affiliate marketing platform like Tapfiliate, you can start tracking the performance of your coupons in WordPress today. 

Whether it’s offering percentage-based discounts, free shipping, or buy-one-get-one deals, these discount code plugins provide a powerful solution for driving conversions and customer loyalty. It’s time to enhance the marketing efforts and boost sales with the effective use of discount codes and coupons.

Start Tracking Coupons in WordPress Today with Tapfiliate

Juxhina Malaj

Juxhina is an ambivert based in Lisbon. She has a MSc degree in Communication Science from the University of Vienna. When not engaged in research & content marketing, she likes to travel, read, and oil paint.

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