A Complete Guide to the Best Affiliate Management Software

Did you know that affiliate marketing is a $12 billion industry globally, with $6.8 billion coming from the United States alone

It’s no wonder that affiliate marketing has become more popular as brands have realized its potential. With low risk and high growth, affiliate marketing allows brands to reach new audiences, grow revenue, and efficiently scale their business. 

Who wouldn’t want to be a part of that?

What is Affiliate Management Software?

Affiliate management software, also known as affiliate marketing software, is a crucial tool for businesses looking to effectively run and optimize their affiliate marketing programs. This software streamlines the process of managing affiliates, tracking their performance, attributing sales, managing commissions, and providing comprehensive reporting and analytics.

It also helps businesses track the effectiveness of their affiliate marketing campaigns by generating unique affiliate links, tracking clicks, conversions, and sales, and calculating commissions owed to each affiliate based on pre-established rules. 

Affiliate management software not only simplifies the process of managing affiliates but also provides valuable insights into the performance of each affiliate, allowing businesses to make data-driven decisions to optimize their affiliate marketing efforts.

Affiliate management software plays a crucial role in helping businesses maximize the effectiveness of their affiliate marketing programs, driving growth, increasing revenue, and building successful partnerships with affiliates.

Affiliate management software helps with:

• Tracking affiliate activities: Businesses can easily track the various activities of their affiliates, such as clicks, conversions, and sales. This data helps businesses understand each affiliate’s performance and take informed actions to optimize their marketing strategies. They can also easily track leads from each affiliate.
• Managing affiliate links: The software generates unique affiliate links for each affiliate, making it easy to track and attribute sales back to the referring affiliate.
• Commission management: Affiliate management software automates the process of calculating and managing affiliate commissions based on predefined rules set by the business. This ensures transparency and accuracy in commission payouts.
• Reporting and analytics: The software provides businesses with comprehensive reporting and analytics tools to monitor the performance of their affiliate marketing campaigns. Businesses can track key metrics and analyze trends.
• Affiliate recruitment and marketing: Affiliate software enables businesses to onboard new affiliates and provide marketing materials to support their promotion efforts. This helps businesses expand their affiliate network and reach a wider audience.

By leveraging affiliate software’s functionalities, businesses can build strong relationships with affiliates, track performance accurately, and maximize the ROI of their affiliate marketing efforts.

Affiliate management software plays a crucial role in the success of an affiliate program by providing essential features that streamline operations and optimize performance. Each software will offer select features, and it’s essential to understand your own needs before choosing the best fit. Some of the more common features include:

• Real-time analytics: Real-time analytics tools allow businesses to track and monitor affiliate performance instantly. Using this data, your business can optimize its decisions and actions to achieve the highest possible results.
• Automated payment systems: One of the most valuable features of affiliate management software is the ability to automate the payment process. With automated payment systems, businesses can easily calculate and distribute commissions to affiliates based on their performance, saving time and reducing the risk of human errors.
• Customizable commission structures: Affiliate management software allows businesses to set up customizable commission structures based on their specific needs and goals. Businesses can tailor their commission structure to incentivize affiliates and maximize their ROI, whether it’s a percentage per sale, fixed amounts, or tiered commissions.

Discover the best in affiliate management software with Tapfiliate. 

9 of the Best Affiliate Management Software

While there are various different software to choose from, it’s essential to know that each one is different from the next. Below are some of the best affiliate management software available.

Tapfiliate

Tapfiliate combines referral and affiliate marketing software into a single, easy-to-navigate platform, making it a comprehensive solution for customer acquisition and market expansion.

Tapfiliate offers in-depth tracking in real-time for several metrics, which include:

• sale value, 
• commission rate, 
• country, 
• creatives and more

With these, you can keep track of your marketing activities with affiliates on one centralized platform. It offers affordable pricing plans and robust features that help businesses maximize their affiliate marketing efforts. 

Using software for affiliate management is a no-brainer. You’ll save time, money and get in-depth information about your affiliates and performance in one place.

Yulia Belenkova CEO at Tapfiliate

Key Features:

• Affiliate, ambassador, and influencer marketing in one platform
• Integration with third-party software and CRM systems
• Customization options
• Real-time reporting and analytivs

Pricing: Plans start at $74/month if paid annually.

Refersion

Refersion focuses on B2B and B2C businesses, offering seamless integration and advanced attribution models for enhanced marketing performance.

Key Features:

• One-click integrations with CRM and marketing platforms
• Last-touch attribution
• Automatic self-referral fraud detection

Pricing: Plans start at $99/month if paid annually

Affise

Affise predominantly works with B2B businesses, specifically within the SaaS, Fintech, and eCommerce industries.

Key Features:

• Comprehensive affiliate management
• Advanced attribution models
• Real-time data analytics for enhanced marketing performance

Pricing: $500 per month with custom pricing available upon request

UpPromote

UpPromote offers automation and fraud prevention features for businesses looking to streamline their affiliate marketing campaigns.

Key Features:

• Intelligent affiliate marketing automation
• Fraud detection and prevention
• Real-time tracking and reporting

Pricing: Plans start at $29.99/month

LeadDyno

LeadDyno empowers businesses to expand their affiliate earnings, enhancing customer relationship monitoring and sales performance.

Key Features:

• Seamless integration for growth
• Efficient affiliate management and tracking
• Insightful analysis and optimization

Pricing: Plans start at $49/month

Scaleo

Scaleo offers an affiliate marketing ecosystem, catering for online businesses, digital marketers, affiliate networks, and media agencies.

Key Features:

• Real-time tracking, analytics, and anti-fraud solutions
• Intelligent affiliate marketing automation
• Fraud detection and prevention

Pricing: Plans start at $299/month

Everflow

Everflow focuses on performance marketing tracking and analytics, offering advanced attribution models for optimizing affiliate campaigns.

Key Features:

• Performance marketing tracking and analytics
• Multi-touch attribution models
• Real-time reporting and optimization

Pricing: Custom pricing available upon request

Key Features:

• Customizable affiliate link generation
• Resource repositories for affiliates
• Fraud detection features

Pricing: Plans start at $99/month

iDevAffiliate

iDevAffiliate assists B2B businesses by offering affiliate program management software with advanced analytics and tracking capabilities.

Key Features:

• Affiliate management
• Attribution models
• Real-time data analytics

Pricing: Plans start at $39.99/month

Overall, each of these affiliate software solutions offers unique features and pricing options, catering to different business needs and preferences in affiliate program management.

What Do You Need to Think About When Choosing Affiliate Management Software?

When choosing affiliate management software, businesses should consider several factors to ensure they select the right tool for their needs.

Scalability

Businesses should choose software that can grow with their affiliate program. Search for and implement software that can handle a large number of affiliates and scale as your program expands. 

Ease of Use

The software should be user-friendly and easy to navigate. Look for a tool that provides a clear dashboard for managing affiliates, tracking performance, and making payments.

Integration Capabilities

Consider whether the software integrates with other tools you already use, such as ecommerce platforms like Shopify. Seamless integration can streamline operations and improve efficiency in your overall process.

Support and Customer Service

Choose a software provider that offers reliable customer support and assistance. Look for a provider that offers training, guides, and responsive customer service to help you maximize the software’s benefits.

Specific Features

Consider the specific features that align with your business. For example, if you prioritize data analytics, look for software that offers advanced reporting capabilities. If you want to incentivize affiliates with coupon codes, choose a tool that allows you to create them.

Compliance with Privacy Laws and Data Security

Ensure that the software you choose complies with privacy laws, such as GDPR, and prioritizes data security. Protecting sensitive affiliate and customer data is crucial for maintaining trust, credibility, and the reputation of your business.

Why Tapfiliate is the Best Software for Affiliate Management

Tapfiliate provides a user-friendly platform for users to navigate, making it ideal for beginners. It also provides simplicity when it comes to large and complex affiliate programs. Users can easily create and manage affiliate programs, track affiliate sales and commissions, and generate detailed reports to monitor performance and optimize strategies accordingly.

Not to mention, you can use Tapfiliate to track your affiliate’s social media posts.

Additionally, Tapfiliate offers integration options with popular e-commerce platforms, allowing businesses of all sizes to seamlessly manage their affiliate marketing efforts and track conversions across multiple devices and platforms. The software also provides automated commission payments, custom referral links, and promotional tools, making it a convenient and efficient solution for affiliate program management.

Companies such as Selz and Derigo have both reported significant benefits from using Tapfiliate to manage their affiliate programs. Selz emphasizes the simplicity and effectiveness of the platform, noting how it enables the team to efficiently manage a large volume of affiliates and increase sign-ups, leading to a thriving community and overall success. 

Derigo appreciates Tapfiliate for its ability to consolidate all affiliate management needs into a single, scalable system. The high-quality customer support, alongside the functional benefits of the product has significantly enhanced their business operations and growth potential. 

Tapfiliate is an excellent investment for optimizing affiliate marketing campaigns. It offers affordable pricing plans and robust features that help businesses maximize their affiliate marketing efforts.

And today, it can help you maximize those efforts.

Get Started Today

Choosing the right affiliate management software is crucial for the success of an affiliate marketing program. It is important for businesses to keep in mind their specific needs and explore the best software options (such as the ones provided above) to find the best fit for their requirements. Come find yours today!

Looking to skyrocket? Sign up with Tapfiliate