OSI Affiliate Review: Features, Integrations and Pricing

Feeling overwhelmed by your endless list of affiliate marketing tasks? We get it. From partner recruitment to affiliate tracking and reporting, today’s brands have their work cut out for them. In today’s affiliate marketing landscape? You won’t keep up without an affiliate marketing platform. That’s why over 2,000 SaaS, ecommerce, and dropshipping businesses use Tapfiliate to manage and grow their affiliate programs. 

Of course, we’re not the only affiliate tracking software on the market. Another contender worth your consideration is OSI Affiliate. We’ll walk you through the platform’s main features, benefits, reviews, functionality, and compare it with Tapfiliate. 

OSI Affiliate Tracking

OSI Affiliate is an affiliate marketing software that focuses on word-of-mouth marketing by helping brands automate partner recruitment via customer referrals. It includes engaging referral marketing tools like email templates and banner graphics, link and coupon code tracking, referral rewards, and more. 

While the platform’s client roster is vast, with 16,000 customers, most tend to be ecommerce businesses, web service providers, and media agencies. 

OSI Affiliate Features

OSI Affiliate offers a wide range of features. We’ll look deeper at each one below.

Auto signup

The platform includes automated referral signups that trigger every time customers purchase products from your store. All they need to do is fill out a very short survey to be enrolled into your referral software.

Smart rewards

If you don’t work with traditional affiliate compensation and desire more flexibility, you might enjoy OSI Affiliate’s smart rewards feature. It includes options to pay affiliates with gift cards, commissions, coupons, or discounts. 

Popups and forms

You can use OSI Affiliate to enable “Thank You” popups on customer web pages after they complete a purchase. This helps you not only enroll them as an affiliate, but it also helps you gather customer data to enrich your mailing list and market to them more. Additionally, OSI Affiliate offers promotional pop ups to highlight special offers and increase the chance of conversion. 

Keep in mind, however, that the thank-you pop up feature is only available on the professional plan (higher tier and price). 

Detailed reports

The platform tracks sales, impressions, clicks, session time, historical data, and other useful metrics with its detailed reporting section. 

Banners

OSI Affiliate includes customizable banner graphics to add to your website, blog, or other relevant pages to attract potential new affiliates.

Email templates

Your affiliates can leverage pre-made email templates through OSI affiliates to support their affiliate marketing tasks. These templates are unlimited and accessible to all our affiliates, whether you have 200 or 10,000. 

Social media sharing

OSI Affiliate integrates fully with Facebook and Twitter. This allows your affiliate partners to easily share affiliate links and promo codes across the two platforms through the software. However, they can still share those links manually on other social networks like Instagram or Pinterest if they choose to. 

Promo code tracking and coupons

With OSI Affiliate, you can offer unique discount codes to affiliates to help them promote your products and capture more leads. The platform will then track each code so you can attribute the sale to your affiliate.

Integrations

OSI Affiliate offers integrations with various ecommerce platforms like BigCommerce and Shopify, as well as payment processors like PayPal. You’ll need to check out the platform’s library of support documentation for more details, as there isn’t a fulsome list of integrations elsewhere on the website. 

What Customization Options Are Available With OSI Affiliate?

Brands can access a wide range of customization options with OSI Affiliate, most notably a white-labeled interface with customizable brand name, logos, domains, and colors. Additionally, you can toggle user permissions and role access, multiple action tracking, different platform languages, and customizable email templates to share with affiliates to send to your customers. 

OSI Affiliate Pricing Options

OSI Affiliate offers two pricing plans. They offer a free 15-day trial as well as the ability to switch plans whenever you’d like.

• Basic: $47/month. Promo code tracking, social media sharing, 25,000 unique visitors, 200 affiliate users, custom domains, and third-party integrations.
• Professional: $97/month. All the above but with 500,000 unique visitors, 10,000 affiliate users, dedicated account manager, thank-you page popup promotional tools, and recurring commissions.

Who Are OSI Affiliate’s Customers?

OSI Affiliate has served over 16,000 different businesses across various niches like web tools, cybersecurity software, health supplements, outdoor retail, and media agencies. Here’s a quick look at some of their clients: 

• Cisco: A publicly traded cybersecurity and cloud provider with billions of dollars in annual revenue, based in the US.

• Incorporate.com: An online business that supports aspiring entrepreneurs incorporating their businesses; based in the US

• Tenstile: An ecommerce retailer that sells tree-centered tents and other outdoor accessories

OSI Affiliate also lists client use cases on their website like ecommerce, retail, salon, gym, dentist, real estate, and SaaS. 

What are OSI Affiliate’s Reviews Like?

OSI Affiliate doesn’t have many reviews online. We didn’t see a profile for it on popular review site Capterra, and G2 only featured one review from 2018 (⅘ stars). Small business owner Amanda T. had positive things to say about the platform’s operational ease of use: 

Simple, easy and straightforward to use and implement within our business.

But she did mention difficulty when it came to initial set-up: 

It was slightly technical so I couldn’t do the set up myself but that’s more because I get turned around with the backend of tech

However, you’ll find more recent reviews for OSI Affiliate’s Wix plugin on Wix App Market. The platform shows an average 4.3-star rating across 29 reviews. Most praise the platform’s easy integration with Wix via the setup wizard, which could indicate a relatively new addition since Amanda’s review on G2. Additionally, reviewers cite positive sentiments about the discount code tracking, customer support, clean interface, and user-friendly affiliate dashboard.

Negative reviews cite issues with setting up custom domains, limited onboarding materials and knowledge resources, and bugs.

A Guide to Choosing Affiliate Tracking Software for Your Affiliate Program

OSI Affiliate has some decent features, but how do you know if it’s right for your affiliate program? Keep reading as we walk you through our selection process to pick an affiliate software that fits best with your brand. 

Evaluate Your Needs

Think about what you’d like to accomplish (or keep accomplishing) through your affiliate program. Your goals translate to direct needs an affiliate software can support you with. 

For example, brands who want to expand their affiliate programs can link that goal to a partner recruitment feature on a contending software. Similarly, brands who want to see more ROI or better-performing affiliates will look for software that offers detailed tracking and reporting dashboards to strategize. 

Google it!

Yes, it’s that easy. A quick Google search for referral software will present you with a few options. Narrow them down by adding your niche into the search bar. This helps you identify software candidates with proven use cases in your field. 

Your goal is to find a software with a solid online reputation but also with proven experience helping brands that resemble yours meet their affiliate marketing goals. 

Look at Integrations

Most new and established businesses rely on a tech stack to keep their operations efficient. This could look like email marketing software like Mailchimp or payment processing platforms like Paypal. Ideally, your chosen referral marketing software will offer integrations to tools already in your tech stack. 

But don’t stop at a simple integration list. Dive deeper and figure out whether you can implement those integrations easily, or if reviews describe bugs or other issues with particular integrations. 

Assess Your Budget

It’s hard to come up with a price range for affiliate software because they vary so much. Some platforms have all-encompassing pricing plans that range anywhere from $30 monthly to thousands of dollars monthly. Of course, this range also speaks to a brand’s individual affiliate marketing landscape. Some software charge more for brands with more affiliates or tracking needs, for example. 

Still, your affiliate marketing software should bring you ROI on your budget. You might look at brands similar to yours and assess the pricing plans they have with their software choices. 

Try it Out Free

An excellent software isn’t so excellent if it doesn’t offer a free trial — trust us on this one. An affiliate software company should feel confident enough in their product that they know trial runners will find enough value to purchase a subscription. Some affiliate software brands offer 7-day trials, but the sweet spot is 14 days. This gives you a chance to really assess how the software feels and works with your program. 

Look For Ease of Use

Affiliate software should save you time, not eat up more of it. That’s why user-friendliness is so important. Refer to customer reviews and testimonials that speak to a platform’s ease of use. Better yet, test it out yourself during your free trial. 

Security is Essential

Affiliate fraud is a serious issue that only gets worse each year. That’s why your affiliate software should protect you from fake traffic or hackers that want to steal your personal details from your affiliate software.

Talk to Customer Support

Most negative reviews about affiliate software mention customer support in some capacity. Why? Because an incompetent support team can seriously influence your affiliate engagement and revenue. You want a software brand that boasts immediate responses and multiple communication channels. 

For example, let’s say you’ve waited two days for support to deal with a payment issue. By the time they get to it, you might have already pissed off your affiliate so much that they stopped promoting your products. See the dilemma? Customer support matters, and we recommend testing them out by checking reviews and communicating with them pre-subscription. 

A Reliable Alternative to OSI Affiliate: Tapfiliate Affiliate Software

OSI Affiliate might be a great starter platform for brands dabbling in referral marketing software. But if you want more leeway with commission structures and automation? Tapfiliate might be a better option. 

In-Platform Messenger

Need to share quick news with your affiliates? Tapfiliate’s in-platform messenger helps you send automated notifications and messages to communicate updates, important changes, or creative assets to support affiliates as they market your products. The fact that you can do all this on our platform further streamlines your affiliate marketing tasks and makes your operations more efficient. 

Seamless User Interface

Our skilled software engineers A/B tested our platform’s interface and layout for optimal ease of use and visual appeal. Every dashboard, report, and button on the software feels intuitive, clear, and sensical with the rest of the platform. 

You’ll find plenty of reviews on G2 and Capterra from our clients citing satisfaction with our clean interface, accessible reports, and visually appealing dashboards:

Tapfiliate has a wonderfully laid out and robust looking user interface that is easy to understand and adapt to.

Shane H Director of Sales

Flexible Commissions Including Affiliate Bonuses

If you really want to engage your influencer, publisher, or other types of affiliates, you’ll need to pay them correctly. And correctly looks different for everyone depending on your brand’s needs, product pricing structure, and individual affiliate performance. Here at Tapfiliate, we’ve accounted for every scenario with our flexible commissions and affiliate bonuses. 

SaaS brands can leverage automated recurring commissions, while ecommerce brands can make use of fixed, percentage-based, or product-specific commissions to meet monthly sales goals. We also offer lifetime commissions for further engagement, allowing affiliates to reap compensation for every purchase made by a customer they led you to. 

Works for Affiliate, Referral, and Influencer Programs

Tapfiliate is a flexible affiliate software that caters to a wide range of affiliate program, including referral management, influencer affiliates, and lead generation. 

Automation

Our deep integration with Zapier lets brands connect existing workflows to their affiliate tasks on Tapfiliate. Enable custom email triggers with webhooks or automate performance-based commission increases to save you hours of time in your marketing to-do list. 

White Labeling

Tapfiliate knows the value of strong branding. That’s why we offer our clients ultimate branding freedom with white-labeled pages. Customize your brand logo and company colors, and enjoy a branded affiliate interface that your partners will see every day and subconsciously reinforce your brand even more.

Multi-currency

USD might be an appropriate currency for American affiliates — but what if your target market and affiliate network is in Europe, South America, or Asia? Tapfiliate recognizes the international nature of the affiliate marketing world and accordingly offers multi-currency compensation and commissions. Just contact our support team if you don’t see your currency listed on our website, and we’ll make sure you can get your program going with the currency you need.

Integrations

Tapfiliate merges with any tech stack through its comprehensive integrations to 37 different platforms in the email marketing, payment processing, ecommerce, and subscription software niches. Some popular integrations include WooCommerce, Stripe, Mailchimp, and Zapier. 

Most integrations are easily implemented, with minimal action required on your end. Plus, you can leverage Javascript or the REST API to create custom integrations not included on our list. One user in the arts field describes their experience with our integrations positively: 

I enjoyed the ease of setting up the integrations. I was able to track sales from my Shopify, integrate my Stripe account and setup drip marketing with Mailchimp for abandoned carts

Pricing

Tapfiliate offers three pricing plans to appeal to both smaller and larger businesses:

• Essential: $89/month. Unlimited affiliate programs and affiliates, deeplinks, coupons, 2,000 tracked conversions monthly
• Pro: $149/month. Custom domains, multi-level marketing, 100,000 tracking requests for clicks, 10,000 conversions, deep links, coupons, affiliate groups
• Enterprise: Custom. Unlimited tracking requests, in-platform messenger, detailed click reports, advanced MLM sales goals, custom wording, and white-labeled pages

OSI Affiliate vs Tapfiliate 

Looking for an affiliate software that prioritizes affiliate engagement and management via easy automations and flexible commissions? Tapfiliate might be a better fit. 

Affiliate Program Management

OSI Affiliate offers promotional features that support affiliate engagement and streamlined operations. Email templates, social media sharing, and lead gen popups help make brand affiliate programs more efficient. Similarly, Tapfiliate’s branded assets for various social media platforms offer similar operational efficiency. But on top of that, we offer affiliate notifications and communications and easy integrations to keep your affiliate management tasks streamlined.

OSI Affiliate offers advanced management features but many reviewers cite difficulty leveraging those features fully. The platform tends to display a higher learning curve than that of Tapfiliate.

Tracking and Reporting Analytics

Tapfiliate’s reporting dashboards are customizable to display whatever metrics are most important to your bottom line, whether its clicks or conversion history, individual or comparative affiliate performance, or geographical insights on your customer base. Our powerful filtration and segmentation deliver insights that go as granular as you need, while still offering accessible and user-friendly reporting views.

OSI’s reporting views might not meet every brand’s strategic needs, especially for larger companies that have varying offer types and traffic sources. 

Customization

Both platforms present opportunities for companies to maintain brand consistency via white-labeled pages and custom domains. But Tapfiliate’s commission structures are much more customizable. 

OSI does offer various compensation options like gift cards, products, discounts, and commissions. On top of that, they also offer recurring commissions to better suit brands with subscription-based pricing. But Tapfiliate stands out for its much more flexible commission options, which include:

• Product-specific commissions: Customizable commissions based on SKUs
• Lifetime commissions: Affiliate commissions earned on every lead’s purchase, not just the first
• Multiple commission structures: Flat-fee or percentage-based commissions
• Automated commission increases: Automatic increases once an affiliate meets a certain milestone
• Performance milestone rewards: Automated rewards and bonuses once an affiliate reaches a milestone

Automation

OSI Affiliate and Tapfiliate both offer automation features, specifically with the automated referral program. Both platforms offer automated invitations to customers to join their affiliate programs, Tapfiliate with an email and OSI with a popup. However, Tapfiliate offers more workflow automation potential via its Zapier integration, webhooks, and email triggers. 

Support

Both OSI Affiliate and Tapfiliate have strong, positive reviews about customer support competence and responsiveness. But Tapfiliate offers slightly more customer service with its multiple communication channels and live-chat option via its online web chat.

Pricing

Tapfiliate has a higher price tag on its mid- and high-tier subscriptions, but even its beginner tier offers significantly valuable features not offered with OSI Affiliates. For example, Tapfiliate’s $89/month plan includes unlimited affiliates and flexible commission structures, while OSI Affiliate only offers 200 affiliate users. Tapfiliate also includes recurring commissions on all pricing plans, while OSI only includes it in its higher-tier plan. 

FAQs about OSI Affiliate

What is OSI Affiliate?

OSI Affiliate is a referral marketing software that offers promotional features like popups, customizable, white-labeled pages, and shareable discount codes to help brands turn customers into affiliates. 

What are the limitations of OSI Affiliate?

OSI Affiliate doesn’t offer as much customization when it comes to different commission structures. Plus, you can’t streamline your program as easily with its limited workflow automation and integrations.

Who are OSI Affiliate’s competitors?

• Tapfiliate: A flexible yet comprehensive affiliate management platform that helps brands launch, manage, and scale multiple affiliate programs with flexible commissions, branded assets, and real-time affiliate tracking.
• Post Affiliate Pro:  An affiliate software with ample tracking features, including pixel tracking, cookies, and IP referrals, as well as extensive report views. 
• Affise: A performance and reach-focused affiliate software that caters to a wide roster of niches, with expensive monthly pricing.
• PartnerStack: An affiliate platform that prioritizes lead tracking and affiliate recruitment, with a user-friendly interface.

👉 More OSI Competitors

Try Tapfiliate to see if we are a good fit for your business with our  👉 free 14-day trial