The Ultimate Ecommerce Holiday Calendar for 2022: Jul-Dec

Discover the best holiday dates to promote your ecommerce business from July to December using affiliate, referral, and influencer marketing.

The ultimate ecommerce holiday calendar for 2022

This is part two of the ecommerce holiday calendar. For part one, click here.

  • To recap, this piece will focus mainly on what ecommerce events you can promote from July to December using content affiliates (like bloggers and influencers), and on referral marketing programs.

*Top tip: organize your campaigns early - many affiliates work to a schedule and need to create good content, which takes time. *

With plenty of holidays to choose from in the second half of the year, your ecommerce will be spoiled for choice. You can use these handy links below to navigate.


July calendar

July

July is when countries are either enjoying their summer, or in the depths of winter depending on whether you are in the northern or southern hemisphere. This month has some great days including Independence Day, National Clean Beauty Day, and World Chocolate Day.

1st Canada Day

Canada day is a celebration of the union of Canada. In 2021, several unmarked graves were found near residential schools in Canada. There were many schools designed to assimilate indigenous people. Because of this, the Canadian government issued a statement about Canada Day calling for empathy, humility, and understanding on Canada Day.

4th Independence Day

Audience: Americans

This day is a celebration of America’s independence from the British. Parties, hot dog eating contests, and fireworks are everywhere. Work with your affiliate content creators to showcase your merchandise. Content examples could include 5 easy snacks to make on July 4, 10 red, white and blue outfits for July 4, or how to host the ultimate independence day party. You could even sponsor a YouTubers party.

5th National Bikini Day

Audience: People who wear bikinis

“It was an itsy bitsy, teeny weenie, yellow polka dot bikini.” Today is a celebration day for the bikini. Use it to showcase your bikinis. Get affiliate content creators to post things like 5 bikinis for the summer season, 5 beachwear outfits to wear this summer, or 5 ways to wear your bikini.

7th World Chocolate Day

Audience: Chocolate lovers

A celebration of the day that chocolate was introduced to Europe, it’s a great day to work with your content affiliates and influencers. Think about working with them on posts like 5 best recipes with chocolate, a competition to win some chocolate, or behind the scenes of how chocolate is made (if you create artisanal chocolate, for example.)

8th International Video Game Day

Audience: Video game fans

International Video Game Day is a great day to run some fun campaigns with gaming affiliates and influencers if it fits with your brand. You could create a gaming marathon with twitch or YouTube influencers, run a competition with a blogger, or have content creators write about the best way to create a cosplay look.

14th National Mac and Cheese Day

Audience: Cheese lovers

Cheese is delicious. If you’re a food and drink ecommerce, or a restaurant that offers mac and cheese on your menu, work with your food and wine bloggers to create content around this day. Examples could include 5 of the best mac and cheese recipes, rating different mac and cheese offerings, or wines to pair with your mac and cheese.

15th National Clean Beauty Day

Audience: People interested in sustainability and people into beauty products

This date is designed to encourage cleaner and more sustainable beauty products. If you are a beauty brand, or a brand highlighting sustainability, work with your affiliates and influencers to highlight this date. Examples of content could include reasons to choose clean beauty, 5 of the best clean beauty products for oily skin, or a coupon code for a discount on sustainable brands.

17th World Emoji Day

Audience: Everyone πŸ˜πŸ˜‹πŸ€—

πŸ“… The date shown on the calendar emoji has been designated World Emoji Day. If you sell anything with an emoji on it, or you have an ecommerce site with things you could create an emoji with (arts/crafts, knitting, ingredients, for example,) It’s a great idea to work with your content affiliates to create content. Some good examples include 5 outfits to wear to your emoji party, how to create a smiley plushy or 5 simple emoji cookie recipes.

20th National Moon Day

Audience: Everyone

This day is the anniversary of the moon landing back in 1969. If you have space-related items in your ecommerce, work with your content affiliates and influencers to create campaigns about the anniversary. Examples could include 5 movies about space that you have to watch, 5 fun facts about the moon landing (including a coupon code for your store), or 5 space-themed outfits you need to wear on National Moon Day.

21st National Junk Food Day

Audience: Everyone

Junk food is delicious. We’re not going to lie about it. This day is a day to eat as much junk food as you want. Work with your affiliates and influencers to create content around this date. Examples could include how to organize the ultimate junk food party, 5 of my favorite junk food spots in New York, or how to create healthy versions of your favorite junk food recipe without compromising on taste.

24th National Parent’s Day

Audience: People with parents, parents

This date is designed to honor and recognize parents. You can use it to get your content affiliates and influencers to create campaigns. Examples could include 3 ways to celebrate National Parent’s Day, How to let your parents know you appreciate them, or 5 failsafe dinners you can cook for National Parent’s Day.

26th Uncle and Aunt Day

Audience: People with aunts and uncles, aunts and uncles

Uncle and Aunt day is a great way to celebrate their influence on our lives. Work with your influencers and content affiliates to create campaigns around Uncle and Aunt Day. Examples could include 5 kickass dinners you can cook for Uncle and Aunt Day, 3 ways to show your uncles and aunts you love them, or 5 crafts to get involved with this Uncle and Aunt Day.

28th NASA Founding Day

Audience: NASA fans

If you are a STEM ecommerce brand, have space-related items in your store, or NASA-related items, this day is perfect for promoting your brand. Use affiliates and influencers to create content around this date. Examples could include 5 ways to get your kids into STEM on NASA Founding Day, 5 NASA goodies you need to have on Space Day, or 10 of the best movies featuring NASA.

30th International Friendship Day

Audience: Everyone

This is a day to celebrate friendship and will be an option for many brands to promote their business. Work with your affiliates and influencers to create campaigns and content around this date. Examples could include 5 of the best getaways for you and your best friend, how to organize the ultimate best friends sleepover or 7 of the best matching outfits for International Friendship day.


August

August

August events include Lazy Day, International Beer Day, and Left-Handers Day to name a few.

1st National Girlfriends Day

Audience: People who have girlfriends

This is a day to celebrate girlfriends. This is great for any brand. Get your influencers and affiliates to create content - examples could include a competition to win a getaway for 5 of your girlfriends, 5 things to do to celebrate National Girlfriends Day, or How to host the ultimate dinner party for your girlfriends.

Audience: Bakers, choc chip cookie fans

This day is a celebration of chocolate chip cookies. If you are a food brand, a bakery, or someone who sells baking equipment, this day is a great way to connect with your audience. Work with food bloggers and influencers to create content about this date. Examples could include the ultimate cookie recipe, 5 of the best health-conscious cookies, or 5 of the best cookies in the East Village.

5th International Beer Day

Audience: Beer lovers

A global celebration of beer, if you are a beer brand or a food brand, this day is perfect for you. Work with food and drink affiliates and influencers to highlight the date. If you’re not a beer brand, but you sell food, you can get affiliates and influencers to create content around this date as well. Examples include how to pair beer with your meal, 5 dark beers to try, or 10 food and beer pairings to try today.

8th International Cat Day

Audience: Cat lovers

This date encourages cat lovers to improve their bond with their cats. If you have a business-related to pets, this is a great day to highlight with affiliates and influencers. Contempt examples could include 5 ways to improve your bond with your new kitten, how to clip your cat’s nails, or 5 things your cat will love you for.

9th National Book Lovers Day

Audience: Readers

If you have a brand that is related to reading, (it could even be an interior design ecommerce), then book day is a great way to promote your brand using affiliates and influencers. Content ideas could include how to create the ultimate book nook in your home, 5 of the best summer reads, or how to organize your reading list.

10th Lazy Day

Audience: Everyone

This date encourages people to sit back and relax. Work with your content affiliates and influencers to create campaigns around this date. Content could include 5 lazy looks to wear this summer, how to organize the most relaxing day for your family, or the 5 best pajama sets for lazy days.

11th Son and Daughter Day

Audience: People with sons and daughters

Gloria Steinem approves this date, and it encourages people to spend time with their sons and daughters. Work with affiliate bloggers and influencers to create campaigns like 5 things to do on Son and Daughter Day, a personal essay including a competition or coupon code, or 5 easy dinners for Son and Daughter day.

13th Left-Handers Day

Audience: Left-handed people

Left-handed people have a hard time in a predominantly right-handed world. If you stock items designed for left-handed people, now is your time to shine. Work with affiliate bloggers and influencers to create content highlighting your merchandise. Ideas could include 5 essential items for the left-handed person in your life, 5 accessories that changed the game for me (a left-handed person), or 5 left-handed scissors tested.

17th National Nonprofit Day

Audience: Everyone

This is a great day to work with content affiliates and influencers to highlight the nonprofits you care about. Campaigns with affiliates and influencers could include personal essays. Have them tell their audience you will donate a percentage of your profits using their affiliate link. For your referral program, you could say that if you refer a friend today, we’ll give you the same amount as usual, but we will also donate $5 to our favorite nonprofit.

19th World Photography Day

Audience: Photography enthusiasts and professional photographers

This date is a celebration of photography. You could offer your content affiliates and influencers a coupon code valid on specific brands or items (like photo books, for example). You could get content affiliates to create articles like 5 ways to care for your camera, 6 secret spots to get the best sunset photos in New York, or how to clean your camera.

21st Poet’s Day

Audience: Poetry fans

If you have a bookstore or sell ebooks, Poet’s Day is a great day to celebrate. Work with book influencers and affiliate bloggers. Ask them to create content to resonate with their audience around this day. Content could include 5 of my favorite poems, a tutorial on how to write different poems or a book review of a recent poetry anthology.

23rd Cheap Flight Day

Audience: Everyone

Travel brands unite. Today is a great day to highlight your travel-related deals with your travel affiliates and influencers. Content could include 5 of the best cheap flight destinations from the US, 5 travel accessories you can’t live without, or a review of a hotel.

26th International Dog’s Day

Audience: Dog lovers

This day celebrates our favorite four-legged friends. If you’re a brand that sells items related to dogs, then this would be a great day to highlight. Work with your content affiliates to create a campaign to highlight your brand. Content could include 5 accessories you need for your new puppy, 5 of the best dog shampoos, or how to train your puppy.

29th Bank Holiday

Audience: British people

British people love a good Bank Holiday (i should know since I am one!) Usually, people like to travel or visit their families and friends when we have an extra day off. Work with your affiliates to create content, including 5 easy meals to create this bank holiday weekend, how to throw a great bank holiday party, or 5 places to visit this bank holiday.


September

September

September is a big month - many kids are returning to school after a long summer breeak in the states and Europe. Dates for September include World Beard Day, Labor Day, and Comic Book Day.

Back to School - US, some European countries: various dates

Audience: Anyone with kids

Ah, back to school. If you sell school supplies, clothing, books, or anything that someone might need to go to school, August is a great month to create campaigns with your affiliates and influencers. Content could include 5 of the best pencil cases for back to school, the ultimate school shopping list for busy mom’s or 25 packed lunch ideas for your kids (even if they’re fussy.)

3rd World Beard Day

Audience: People with beards

Ahh, beards. This date is perfect for grooming brands. Use influencers and affiliate content creators to highlight your products. Content could include 5 ways to keep your beard happy, how to maintain your beard, or 5 beard oils that smell delicious. For your referral program, give people an extra incentive to share by giving them a freebie or an additional discount for every successful referral.

4th Father’s Day

Audience: Australians

Father’s day falls on a different date in Australia so if you serve this market, don’t forget! Work with affiliate content creators and influencers to create content. For example, 5 gifts for busy dads, 3 things you can do to make Father’s day the best yet, or 5 activities to try with your dad this Father’s day.

5th Labor Day

Audience: Americans

Labor Day is a great day to use affiliate content creators and influencers to highlight your labor day promotions with their audiences. Get them to include an affiliate link to your promotions. Content examples could consist of 5 Autumn looks you need to wear, 5 spa treatments that will change your life, or 3 winter camping accessories you need.

6th Read a Book Day

Audience: Booklovers

Who doesn’t love curling up with a good book? This day encourages people to read, so today is a great day to promote if you stock books /(digitally or otherwise). Use content affiliates (bloggers or influencers) to promote your brand. Content examples could include 5 book subscription boxes you need in your life, 5 of the best books I’ve read this month, or the book vs. the movie - who wins? Add a special discount or coupon code for affiliates to give to their audience.

8th International Literacy Day

*Audience: Everyone *

This date is celebrated to give people worldwide the opportunity to learn to read. For brands who promote literacy (or stock books or ebooks), it’s a great way to get involved. Work with lifestyle and parenting influencers and affiliate bloggers to create content, including 5 of the best free literacy tools to teach your kids how to read, how to improve your literacy at any age, or 5 things to do on literacy day.

11th Grandparent’s Day

Audience: People with grandparents

This is a day to celebrate grandparents. Ask your affiliate bloggers and influencers to create content celebrating grandparents. Content could include 5 things to do with your grandparents, gift guides for different types of grandparents, or 5 ways to show your grandparents you love them.

12th Video Games Day

Audience: Video game fans

This day is a celebration of the video game. Work with affiliate content creators on Twitch and YouTube to do live gameplay streams. You can partner this with a coupon code. Additionally, you could get affiliate bloggers to create content. Examples could include 10 of the best games of all time, a review, or a roundup of this month’s new releases.

13th International Chocolate Day

Audience: Chocolate lovers

This delicious day is an excellent opportunity to promote your chocolate-based products. Work with affiliate food bloggers and influencers to create content, including 5 irresistible chocolate recipes, how to make your own artisanal chocolate or 5 of the best chocolate beer pairings.

15th - 15th Nov National Hispanic Heritage Month

This holiday honors past generations from Spain, Mexico, the Caribbean, Central America, and South America. It celebrates the history, culture, and influence of past generations.

17th- 3rd Oktoberfest

Audience: Everyone

Oktoberfest is no longer limited to the people in Germany. Several countries, including Europe and the US, celebrate this holiday. Use it to promote german beer or traditional dress. Work with your food and drink content creator affiliates and influencers to create content around this event. Think 5 of the best German beers to try, 5 beer and food pairings you never thought about, or 5 ways to dress during Oktoberfest.

19th Batman Day

Audience: Batman fans

Every year on the 3rd Saturday in September, Batman Day gets celebrated. DC Comics releases new merchandise and comics to coincide with this date. If you are a brand that stocks any kind of batman merch, then make sure you work with content affiliates to create a campaign. You could even throw in a coupon code for 10% off Batman products. Content could include 5 of the best Batman comics of all time, The best 5 Batmans rated from 1-10, or the best Batman movie.

22nd Hobbit Day

Audience: Tolkien fans and fans of The Hobbit

The American Tolkien society decided that the 22nd (the birth date of Frodo and Bilbo) should be Hobbit day back in the 70s. If you are a book store or carry merchandise from the Hobbit or Tolkien, you can use content affiliates to promote your products. Campaign content could include 5 of the best Frodo moments, 5 movie mistakes from The Hobbit, or 5 things you can do to celebrate Hobbit Day.

24th National Singles Day

Audience: Singles in the US

Today is a celebration of singledom. Use it to work with your content affiliates on campaigns, including Singles trips to take before you are 30, how to organize the ultimate solo trip around the world, or how to create the ultimate single girl’s night in.

25th Comic Book Day

Audience: Comic book fans

This day is perfect for highlighting comics, merchandise, cosplay items, or even movie adaptations of comics. Work with content affiliates to highlight your inventory. Content could include genre posts like the best superhero comics of all time, 5 comic books you need to read this month, comic book adaptations - the good, the bad, and the ugly.

26th European Day of Languages

Audience: Europeans and language lovers

This date is a celebration of cultural and linguistic diversity. Use it to promote any language products you have. Work with your affiliates and influencers to create content, including 5 ways to learn a new language quickly, how to improve your English vocabulary, or 5 easy hacks to learning Dutch grammar.

27th World Tourism Day

Audience: Everyone

This date is great for travel brands and travel accessory brands. Work with influencers and affiliates to highlight different destinations. Examples of content could include 5 of the best places to get a latte in NYC, a tour review, or a bucket list post.

29th National Coffee Day

Audience: Coffee lovers

Mmmm, coffee. If you’re a coffee brand or you sell coffee appliances or equipment, then this day is for you. Get affiliates and influencers to highlight your stuff. Content could include 5 drip coffees that you need to try, 5 delicious coffee recipes, or a coffee machine review.


October calendar

October

October is the spookiest month in the calendar. With events like National Pumpkin Day, World Space Week, and World Mental Health Day there are plenty to choose for your ecommerce brand.

Black History Month

Audience: UK

In the UK, Black History Month is held in October. This month is excellent to amplify black voices. If you work with black-owned businesses, ensure that you work to highlight those. If you are a black-owned business doing something special for Black History Month, be sure to work with your content creator affiliates to highlight that.

1st World Vegetarian Day

Audience: Everyone

This date encourages people to become vegetarian. Use this day to work with food, drink, and beauty content affiliates and influencers to create content. This could include 5 beauty brands that don’t test on animals, 5 veggie recipes you can throw together in 15 minutes, or 5 simple vegetarian swaps you can make today.

1st International Coffee Day

Audience: Coffee drinkers around the world

I feel like coffee is becoming a little bit of a running theme. If you’re in the coffee industry or sell coffee-related products, work with your influencers to highlight your goods. Content could include 5 sustainable coffee brands, making the perfect drip coffee, or 5 of the best coffee chocolates.

2nd World Smile Day

Audience: Everyone

Dental health is essential. If you are a brand that sells anything to make a smile healthier, then this date is for you. Work with influencers and affiliate content creators to highlight their smiles. Ideas could include 5 electric toothbrushes rated, an in-depth review of a toothbrush, or how to get the healthiest smile.

3rd Mean Girls Day

Audience: Anyone who loves the movie Mean Girls

“On Wednesdays, we wear pink.” This date is a celebration of the Movie Mean Girls. What’s not to love? There is so much that you could do with your affiliates and influencers. Content could include 5 pink outfits to wear on Wednesdays, 5 looks from Mean Girls you can recreate, or which Mean Girl are you?

4th World Animal Day

Audience: Animal lovers

This date is designed to help improve animal welfare around the world. Work with influencers and affiliates to highlight this. You could pledge to make a donation to an animal welfare charity and get your influencers and affiliates to write about the excellent work they do.

4th World Space Week

Audience: Space fans and scientists

Space week is an excellent opportunity for brands who sell STEM products or space-related things (including classes) to highlight this week. Content from affiliate bloggers and influencers could include 5 STEM toys for your under 5, a review of a telescope, or 5 space-related outfits to wear on Space Week.

5th World Teacher’s Day

Audience: Students and parents

Teachers are the best. Use this day to highlight that. Work with content bloggers and affiliates to highlight the fantastic work that teachers do. Content could include a personal easy, 5 things you can do to make your teacher’s life better, or a competition to win goods from your store for a school.

10th World Mental Health Day

Audience: Everyone

Mental health is essential to talk about. This date gives awareness to and encourages people to talk about it. Consider donating to a mental health charity and using content affiliates to highlight your business and chosen charity. They could also do things like personal essays, why it’s essential to talk about mental health, or how to look after your mental health.

10th Canadian Thanksgiving

Audience: Canadians

Canadian Thanksgiving celebrates the harvest. Work with content affiliates and influencers to create content like 5 Canadian thanksgiving recipes to impress, 5 things to do on Thanksgiving, or 5 accessories you need for your Thanksgiving walk.

14th National Dessert Day

Audience: People with a sweet tooth

Desserts are delicious. Work with food and drink influencers and affiliates to promote this date. You could commission a blogger to create a dessert recipe and give them a coupon code for your website using an affiliate link. Other content could include 5 of the best dessert recipe books, the ultimate dessert recipe, or 5 places in NYC to get the best dessert.

16th National Train Your Brain Day

Audience: Everyone

This date encourages you to train your brain. Use this date to highlight any learning products you have on your website - you could even promote puzzles, crosswords, or language apps. Work with affiliates and influencers to create content like 5 things you can do to train your brain, how to master language learning, or 5 of the most challenging puzzles we could find.

16th Boss’s Day

Audience: Employed and self-employed people

This date is designed for people to show appreciation to their bosses. It might not be for everyone, but if you plan to highlight this date, you could work with influencers and affiliates to create content like 5 gifts your boss will love, 5 gifts that will annoy your boss, or 5 ways to show appreciation to your boss.

18th National Chocolate Cupcake Day

Audience: Everyone

Cupcake day is perfect to work with foodie affiliate bloggers and content creators. Content could include 5 of the best chocolate cupcake recipes, 5 of the best cupcakes in The West Village, or 5 of the best cupcake forms for great cupcakes. You could even consider commissioning a food blogger to come up with the ultimate chocolate cupcake recipe.

21st Back to the Future Day

Audience: Back to the Future fans

This date is when Marty and Doc Brown travel into the future in the movie Back to the Future. Promote this date with your content affiliates and influencers - this works for many different types of brands - for example if you sell things that people could put into a time capsule and movie-related items. Examples of content could include how to create the ultimate time capsule, 5 of the best Back to the Future moments, or what Back to Future got right.

23rd National Make a Difference Day

Audience: Everyone

This date encourages people to connect with their communities and participate in service-related activities. Work with local affiliate content creators to promote this date by partnering up with them to make an impact in your community. You could volunteer with them and have them create content around the cause.

24th Diwali

Audience: The Hindu community

Diwali is a 5-day celebration where gold and new clothes are purchased, and gifts are exchanged. Use this time to work with content creators and influencers to promote any products that might be appealing to this audience. Content could include 5 outfits for the 5 days of Diwali, 5 of the best gold accessories to wear during Diwali, or 3 jewelry trends to experiment with this Diwali.

26th National Pumpkin Day

Audience: Everyone

Pumpkins are delicious, and they are great for Halloween too! Work with food and lifestyle affiliate content creators to promote content like 5 of the best pumpkin recipes, how to carve a perfect pumpkin for Halloween, or where to pick your own pumpkin.

31st Halloween

Audience: Everyone

Halloween is a popular holiday in the States and many European countries. Work with content affiliates and influencers to promote things from your site in the theme of Halloween. Content could include 5 spooky snacks to serve at your Halloween party, 5 costume ideas that won’t break the bank, or 5 of the best horror movies to watch this Halloween season.


November

November

November is the month of Thanksgiving and ecommerce sales, as the festive season is almost upon us. Events include World Vegan Day, America Recycles Day, and International Men’s Day.

National Native American Heritage Month

This month is designed so you can pay tribute to the traditions and ancestry of Native Americans.

Movember

Audience: People participating in Movember or people with mustaches

Movember is a global fundraising event to raise awareness about mental health, suicide prevention, prostate cancer, and testicular cancer. Work with lifestyle affiliates to promote this event. If you sell beard grooming products, you could pair the campaign up with a 10% discount and donation to Movember. Work with affiliate content creators on content like 5 products for grooming your mustache, 5 ways to care for your mo this Movember, or how to style your mustache.

1st Melbourne Cup

Audience: Australians

The Melbourne Cup is very popular in Australia. Until I encountered it myself, I had no idea. Many businesses finish early and go to a bar to watch the race. People dress up, have a good time, and place bets on the horses. Get your affiliate content creator or influencer to create content like 10 best fascinators for the Melbourne Cup, 5 Melbourne Cup looks for every shape, or how to throw the best Melbourne Cup watch party.

1st World Vegan Day

Audience: Everyone

This date is a celebration of veganism. Work with food and lifestyle affiliates and influencers to create content that encourages a vegan lifestyle. Content examples could include 5 ways to introduce more veggies into your life, 5 of the best vegan pancake recipes, or 5 vegan skincare items you need.

5th Bonfire Night

Audience: UK

Bonfire night is a celebration that Guy Fawkes was stopped from blowing up the houses of Parliament in the UK. We celebrate with fireworks, bonfires, food, and drinks. Work with food and lifestyle bloggers to highlight the event. Content could include 5 of the best firework displays in London, how to throw a good bonfire night event, or bonfire night recipes to keep everyone warm.

8th Click Frenzy Main Event

Audience: Australians and New Zealanders

Click Frenzy is a massive event for e-commerce stores all over Australia. This is a date when brands give great discounts on products. If you plan on doing your own version of Click Frenzy, remember it is a trademarked name. Work with coupon affiliates to promote your discounts - you could even give one of them an exclusive coupon code.

11th Single’s Day

Audience: Singles in Asia primarily, but more countries have started to promote this holiday

This holiday was an anti-valentine’s day for single people, but it exploded in popularity when Jack Ma from AliBaba group started promoting it. Brands heavily discount products on their website. Work with affiliates to promote your discounts - content could include 15 of the best discounts on Single’s Day, where to find the best Single’s day deals, or what you need to buy this Single’s day.

11th Remembrance Day

Audience: UK and Commonwealth countries

Remembrance day is when people come together to remember soldiers who have fallen. Poppy badges are sold, and the proceeds are donated to help veterans, widows, orphans, and other charities.

13th World Kindness Day

Audience: Everyone

World Kindness day promotes kindness. Work with your content affiliates and influencers to create content around this date. For example, how to be kinder to yourself, 5 things you can do on World Kindness Day, or how to bring more acts of kindness into your life.

14th National Pickle Day

Audience: Pickle lovers

Pickles, you either love them or hate them. Either way, this date celebrates the pickle. Work with food and drink affiliate content creators on content. Examples could include 5 of the best pickles for your pickleback, how to create your own pickles, or 5 recipes that pickles improve.

15th America Recycles Day

Audience: Everyone

If you are a brand who recycles or offers recycling schemes for your customers, it’s important to highlight that with content affiliates. Content could include 5 of the best take-back schemes in America, 5 beauty brands that will recycle your packaging, or the ultimate list of companies and their recycling schemes.

17th National Homemade Bread Day

Audience: Bakers and home cooks

Homemade bread is the pinnacle of baking. Work with food affiliate content creators to promote your brand. Content could include 5 of the best sourdough recipes you can do at home, 5 of the best dough kneading machines for home use, or how to make the perfect loaf.

19th International Men’s Day

Audience: People all around the world

International Men’s day is the most googled search term on International Women’s Day. This is the date. It’s a celebration of the positive things that men bring into the world. Work with content affiliates and influencers to create an International Men’s Day campaign. Content could include how to create a great International Men’s Day event, 30 of the best quotes about being a man, or the best things to do on International Men’s Day.

19th National Play Monopoly Day

Audience: Board gamers

The Monopoly game has been around since 1935. This date encourages people to play with friends or family. Work with your board game content affiliates if you stock Monopoly or any specialist versions of it. Get influencers and affiliates to create content like 5 of the best versions of Monopoly and where to buy them, 5 Monopoly strategies to use in your next game, or how to beat someone with Mayfair and Park Lane.

22nd Go for a Ride Day

Audience: Cyclists

Go for a Ride Day encourages people to get out on their bikes. If you are a cycling brand, sell cycling accessories, courses on bike maintenance or offer cycling tours of different destinations this date is great to promote. Content affiliates could work on articles like 5 of the best cycling routes in the world, how to maintain your bike, or the best biking accessories for a long trip.

24th Thanksgiving

Audience: Americans

Thanksgiving is a huge holiday in the United States. Families and friends get together to eat delicious food and drinks. Work with food and drink bloggers and influencers to create content around the meal. Examples could include 5 of the best Thanksgiving turkey recipes of all time, how to make the perfect pumpkin pie, or wine pairings for your turkey dinner.

25th Black Friday

Audience: Everyone - also in many European countries and Australia

Black Friday is one of the most significant shopping events of the year, so it’s important to have campaigns ready ahead of time. It’s a good idea to work with coupon website affiliates to promote your deals. Work with content affiliates and influencers to highlight what you have on promo. Content examples could include 5 of the best party dresses for the Christmas season, 5 electronics items you need to buy this Black Friday, or how to get the best discounts this Black Friday.

26th Small Business Saturday

Audience: Everyone

Small Business Saturday was started by American Express during the economic downturn of 2008 and encouraged people to shop more locally. If you are a small business and want to highlight this date, work with content affiliates and influencers on campaigns like 5 small businesses to buy from on Small Business Saturday, Christmas gift guides, or why to shop with small businesses.

28th Cyber Monday

Audience: Everyone

Cyber Monday is similar to Black Friday - the main difference is that it is designed for online retailers. Work with affiliate content creators to highlight your best deals. Content could include 5 things to buy on Cyber Monday, where to find the best Cyber Monday deals, or 5 gifts to buy this Cyber Monday.

29th Giving Tuesday

Audience: Everyone

Giving Tuesday is an excellent opportunity for your brand to give back. This holiday may be better for brand awareness. Work with content affiliates and influencers on campaigns encouraging people to give back, and ensure that you give back. Last year one influencer worked on a campaign to get brands to clear out teachers’ supply lists. You could donate money, time, or products in collaboration with your affiliates.


December

December

December means people will be shopping for Christmas present, and ecommerce brands should use every opportunity to promote their brands. Events this month include Ugly Sweater Day, Christmas, and Walt Disney Day.

1st National Sock Day

Audience: People who wear socks

This is a day to celebrate paired socks! Work with content affiliates and influencers to encourage people to buy socks. Content could include the ultimate sock gift guide, hacks to keep your socks paired, or 5 socks to pair with your look.

5th Walt Disney Day

Audience: Families and Disney fans

Walt Disney Day is a celebration of all things Disney. Work with content affiliates to create listicles, guides to Disneyland, or 5 of the best Disney movies rated from 1-10. Destinations could highlight hotels, restaurants things to do closeby, or the best rides.

8th National Brownie Day

Audience: Home cooks and bakers

Celebrate this day because it is delicious. Work with food affiliate bloggers and content creators to promote your brand. Content could include brownie recipe listicles, the best places to get brownies in a specific area, or equipment you need to create the perfect brownie recipe.

12th Green Monday

Audience: Everyone

Green Monday encourages people to shift to a more sustainable lifestyle. If you are a brand that values sustainability or stocks sustainable products, this is a great day to highlight. Work with your content affiliates to create content. For example, 5 sustainable swaps you can do right now, how to live more sustainably, or 5 sustainable beauty brands you need to try.

17th Super Saturday

Audience: Everyone

This is the last Saturday before Christmas and is essential to promote to maximize your sales. Work with content affiliates and influencers to create content like gift guides for specific kinds of people, 5 festive outfits to wear on Christmas day, or how to find the best deals on Super Saturday.

17th Ugly Sweater Day

Audience: Everyone

If you are as obsessed with ugly sweaters as I am, then this is a day to highlight your brand. Work with affiliate influencers and content creators with campaigns like 5 of the ugliest sweaters you need for your ugly sweater party, 5 ugly sweaters to wear on Christmas Day, or how to host the best Ugly Sweater party.

18th National Free Shipping Day

Audience: Everyone

If you are an e-commerce, consider offering free shipping with a minimum purchase amount on this date. Work with affiliate influencers and bloggers to highlight your brand. Content could include 5 dresses for NYE, 5 fresh looks for winter or 5 beauty looks for NYE. You could give your content creators a coupon for free shipping with a lower minimum spend.

18th-26th Hanukkah

Audience: Jewish people

Hanukkah is a Jewish holiday that’s celebrated over eight days. Gifts are exchanged, and in recent years in North America, it has become commercialized due to its overlap with Christmas. Food is a large part of the holiday too.

20th Games Day

Audience: Gamers in the UK

Games Day encourages people to play games - it’s a big convention that takes place every year in Birmingham in the UK. If you are a brand that sells games (of any type - including board games and videogames) promote these with gaming affiliates. Content could include live streaming play, game reviews, and rating the best board games from around the world.

21st Winter Solstice

Audience: Everyone

Winter Solstice marks the longest day in the calendar year. It means that after this date, the days start to get longer. Work with affiliate content creators to highlight your business with content like 5 winter trends, how to stay motivated during winter, or 5 of the best books to read on long winter nights.

24th Christmas Eve

Audience: Everyone who celebrates Christmas, and Christians all over the world

Christmas Eve is the day before Christmas. Use it to highlight same-day delivery, gift vouchers, or experiences. Work with affiliate content creators on content like 5 gift vouchers your family will love, last-minute gifts to buy today, what to buy the person who has everything on Christmas Eve.

25th Christmas Day

Audience: Everyone who celebrates Christmas and Christians all over the world.

Christmas day is a time to spend with friends and family for those who celebrate. Take the day off and celebrate!

26th Boxing Day

Audience: Everyone

This is the day after Christmas when all of the sales start. Work with content creators and affiliates to create content like 5 of the best sale items from (your brand), 5 household accessories you need to buy in the sales, or how to clean your home with these 5 hacks.

31st New Year’s Eve

Audience: Everyone

This is a night to celebrate and see the new year. People host parties, watch fireworks and spend time with friends and family. Use this to promote your brand with your affiliates and influencers. Create content like 5 NYE recipes you can make in 20 minutes, 5 wines you need to have at your NYE celebration, or how to host the ultimate New Year’s Eve party.

Wrap up

We hope this ecommerce holiday calendar has helped you to choose which events you will promote using your affiliates. Remember to start working on campaigns early, and select which holidays fit with your brand. Follow the Tapfiliate blog for more tips on affiliate, referral and influencer marketing.


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Ashley Howe

I’m the content strategist here at Tapfiliate. Living in Amsterdam, I like reading books, travel and ramen. You can find me on LinkedIn or Twitter..

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