The Ultimate Guide to Setting up a Wix Affiliate Program

When looking at the role affiliate marketing plays in brand growth and reach, it’s important to know how to maximize success with affiliate partners. Setting up a Wix affiliate program for your business can contribute to the sustained growth of your target audiences and current consumers of your brand. 

But before we proceed, let’s start at the foundation of Wix and affiliate marketing. 

What is Wix?

Wix is a cloud-based web development platform that lets users create their HTML5 websites and mobile sites with the help of their drag-and-drop features.

For users who are looking for a simpler way to construct their website and who may not have a coding background, Wix caters to this with its highly intuitive user interface, which is ideal for beginners and professionals. 

If you are a brand looking to design your website in-house or a solo entrepreneur, Wix is a smart choice, and its wide range of templates makes the site customization process faster and easier. 

How Does Affiliate Marketing Work?

At its core, affiliate marketing is when an affiliate earns a commission for marketing a brand and its products or services. Affiliates promote products from brands with which they enjoy and have good customer experiences. In turn, the affiliate earns a portion of each sale they facilitated from the brand. 

Brands use affiliate marketing strategies as word-of-mouth advertising for their products or services. 

Affiliates of the brand help spread awareness to their audiences through social media, websites, email marketing, and more. 

Affiliate sales are tracked from one website to another through affiliate links. These links are vital for affiliates to earn their commissions. It acts as a ‘paper trail’ for the affiliate and the promoted brand. 

There are three main ways for affiliates to earn their commissions: 

Pay Per Sale 

This is the most common method for affiliates to collect their earnings. For the affiliates to be paid, the customer has to purchase the product after clicking on the specific product link. 

Pay Per Lead

Is slightly less common than pay per sale; brands can pay affiliates to generate leads for them rather than sales. This method involves an affiliate spending more time maintaining contact with potential customers and getting them to sign up for newsletters or free trials. 

Pay Per Click

Affiliates earn commissions from the get-go if customers click the link. PPC methods are used less than the above two, as links can be fraudulent, and many brands choose not to go down this route. 

Tapfiliate helps its users stay on top of their affiliate marketing efforts. The platform streamlines affiliate marketing services and features for brands and their affiliates. 👉 Try Tapfiliate today.

How To Set Up an Affiliate Program in Wix

Wix makes setting up an affiliate program for your brand easy. The steps below are a helpful guide for your brand to navigate the affiliate marketing strategies Wix recommends. 

Choosing an Affiliate Software

Your brand can use many different software platforms to set up an affiliate program; however, we will focus on creating your program in Wix, using their link-in-bio solution, Hopp. 

Wix powers Hopp and is a great solution for brands looking to shorten their affiliate links and promote their links via social media channels like Instagram, TikTok, Facebook, X (Twitter), and YouTube. 

Tapfiliate has an efficient affiliate program tracking feature for Wix that your brand can use. Tapfiliate integrates seamlessly with your Wix store and lets your brand operate all its affiliate marketing functions under one roof. 

Setting Up the Program

Once you have decided on a platform for your affiliate program, you can start reaching out to audiences within your chosen niche. 

In this process stage, your brand’s goal is to choose the type of products and promotions you want to promote. Consider advising affiliates which products your brand would like them to focus on advertising to their audiences. 

Promotional discounts are a good way to attract potential customers to your brand, like free shipping, first-time buyer discounts, and buy more and save discounts. 

Deciding on your affiliate pricing and commission rates is also a part of this stage. There are two main categories of setting rates: percentage commissions (percentage of each affiliate sale) and flat-rate commissions (a set dollar amount for each affiliate sale). 

Recruiting Affiliates

The most important part of setting up your affiliate program is recruiting the right affiliates whose content aligns with your brand. 

Ensure your Affiliate Program is Visible 

On your brand’s website and social media, it’s important to have a link to your affiliate program that is easy to see and access. This way, potential affiliates can easily navigate your affiliate marketing services. 

Remember to include commission rates on your affiliate program page, as this is usually the first thing potential affiliates look for. 

 

Promote your Affiliate Program in Your Content

Whether your brand is focused on blogging, making videos, email marketing, or all of these for SEO growth, including a mention of your brand’s affiliate program can help let your audience know that you have a program and are interested in recruiting affiliates. 

Take Advantage of Affiliate Software

Affiliate software platforms are great ways to monitor your affiliate program. These platforms act like the ‘middleman’ between your program and affiliates. 

For instance, many affiliate partners use platforms like Tapfiliate to keep track of all their programs under one roof. It saves them time and makes navigating their resources easy. 

How Much Does it Cost to Set Up a Wix Affiliate Program?

When selecting an affiliate software solution, it is essential to consider the initial cost and compatibility of the software’s capabilities with your marketing strategies and objectives.

Doing this ensures that a solution is put in place that not only meets your budget but also contributes to the growth of your business.

Wix Pricing Overview

Wix offers a wide selection of premium pricing plans to suit any budget for any brand. Let’s review the pricing and other additional costs associated with the premium plans. 

Website Plans

There are four pricing options under this plan: 

• Connect Domain 
  • $4.50/month
  • Basic plan (1GB bandwidth, 500MB storage)
• Combo
  • $8.50/month
  • Personal use (2GB bandwidth, 3GB storage)
• Unlimited (popular) 
  • $12.50/month 
  • Entrepreneurs and freelancers (unlimited bandwidth, 10GB storage)
• VIP 
  • $24.50/month
  • First-priority support (unlimited bandwidth, 35GB storage)

Business and eCommerce Plans

There are three pricing options: 

• Business Basic 
  • $17/month
  • Accept online payments (unlimited bandwidth, 20GB storage) 
• Business Unlimited (popular)
  • $25/month
  • Grow your business (unlimited bandwidth, 35GB)
• Business VIP
  • $35/month
  • Full suite (unlimited bandwidth, 50GB storage)

Enterprise Plan

You will need to request a call with a Wix salesperson to find a solution that best fits your brand. 

Wix also offers a free plan. However, your brand won’t be able to use a custom domain name, and your site will display Wix ads; you can’t sell online, with limited features and basic customer support. If your brand wants to set up a successful affiliate program with Wix, a premium plan is best suited to meet those needs. 

Wix Affiliate Management Apps Cost

The Wix App Market offers tools to help you set up and manage an affiliate or influencer marketing program for your Wix site.

Tapfiliate

If your brand has a Tapfiliate account, you can integrate all your affiliate program data on the platform with Wix. 

It’s a simple and stress-free integration that requires little to no technical background knowledge of affiliate software. 

Cost

• 14-day free trial
• Three plans: 

• Essential plan: $89/month (unlimited affiliate programs, 30+ pre-built integrations)
• Pro plan: $149/month (everything in essential + custom domain)
• Enterprise plan: Custom pricing (everything in pro + unlimited tracking and team members)

Affiliate Builder

You can easily build, modify, and automate your affiliate program in a few minutes. With no need for external registration, you can easily integrate the Affiliate Platform into the logged-in area of your website.

This app lets your affiliates create unique connections online and make sales commissions. Track link clicks and payouts with a personalized dashboard.

Cost 

• 7-day free trial
• Four plans:
  
  • Hobby plan: $7.49/month (unlimited visitors and sales, 200 site members)
  • Pro plan: $24.99/month (unlimited visitors and sales, 1,000 site members)
  • Expert plan: $59.99/month (unlimited visitors and sales, 7,000 site members)
  • Mogul plan: $124.99/month (unlimited visitors and sales, 30,000 site members)

Simple Affiliate

Track sales per affiliate, reward affiliates based on performance, easily set general and custom commissions, and monitor payments. Provide a tracking dashboard for your affiliates.

Cost

• 7-day free trial 
• Three plans:
  • Pro plan: $20/month (unlimited affiliates, 50 sales/month) 
  • Pro Plus plan: $50/month (unlimited affiliates, 200 sales/month)
  • Unlimited plan: $100/month (unlimited affiliates, 10,000 sales/month) 

Goaffpro Affiliate Marketing

Goaffpro provides a comprehensive affiliate and influencer marketing solution tailored to your business, allowing you to create a customized, brand-centric affiliate portal.

By allowing your customers to register on the affiliate portal and become partners, this system is designed to engage your customers. Upon registration, they will be provided with a referral link that they can use to promote your products on various platforms, such as their blogs or Instagram profiles.

Cost

• Two plans:
  • Free plan (unlimited affiliates, full-featured affiliate program) 
  • Premium plan: $24/month (unlimited affiliates, multi-level affiliate set-up)

How to Track Affiliate Sales in Wix

Tracking affiliate sales is important for performance evaluation. It allows you to evaluate the effectiveness of your affiliate marketing program. There are several ways how you can do that. Let’s take a look at them one by one. 

Using Affiliate Tracking Software

We will explore how your brand can use Tapfiliate with Wix to organize your affiliate marketing programs and tracking efforts. 

Tapfiliate 

Tapfiliate is a great affiliate tracking software that helps brands stay on top of their affiliate program’s performance, sales, and commission with accurate and helpful analyses and reports. 

Step 1: You must have an active Tapfiliate account to integrate it with Wix. Sign up for a plan that fits your brand’s needs on Tapfiliate’s site.

Step 2: The integration process with your Wix site is easy to use through Tapfiliate. Tapfiliate can track affiliate referrals and sales by adding a tracking code to your Wix website. To install the Tapfiliate tracking script, follow the supplied integration guide, which usually requires access to your Wix site settings.

Step 3:  Use the Tapfiliate platform to set up an affiliate program once Tapfiliate is integrated into your Wix website. Include defining your commission structures, creating promotional materials, and establishing terms and conditions for your associates.

Commission Reports

Tapfiliate provides detailed reports on the commissions received by affiliates, the total commissions earned over a specific period, the commission rate, and the status of each commission, for example, pending, approved, or paid. Brands can monitor how much they spend on affiliate commissions and use funds better.

Sales Value Reports 

The sale values report shows the total value of the sales generated by affiliate links. This also includes sales details by product or service, making it possible for businesses to see which products perform best in their affiliate program. 

Tapfiliate helps brands understand the return on their investment in an affiliate program and determine which products or services are most successful.

Country Reports

Country reports identify the country’s affiliate performance and its sources of traffic and sales. For brands to understand their worldwide reach and adapt their affiliate strategies to particular markets, they must have geographical information.

Creative Reports 

An analysis of the performance of various marketing materials, links, etc., is provided by creativity reports. They will help businesses optimize their marketing assets and provide affiliates with the most effective content, showing which creatives generate the most clicks and conversions.

Individual Affiliate Performance Reports

These reports give a detailed overview of the activities of each partner under this program. They’ve got metrics like clicks, conversions, commissions, etc. This information is valuable to identify the best-performing affiliates and provide targeted support to improve the performance of the lowest-performing affiliates.

Real-Time Tracking Reports 

Tapfiliate also offers real-time tracking of clicks, conversions, and commissions. This way, users can monitor the performance of their affiliate program when it occurs, making it easier for them to respond quickly to trends and problems.

 Affiliates who can immediately see the impact of their marketing efforts will also benefit from real-time data.

Optimizing Affiliate Marketing Performance

Using the reports and analytics from Tapfiliate can significantly enhance your affiliate program’s management by providing actionable insights into optimizing your marketing strategies, such as: 

Defining Key Objectives 

Determine your goal with your affiliate program before viewing the data. Clear objectives will help you focus on the relevant metrics and reports, whether it is an increase in sales, expansion into new markets, or better involvement of affiliates.

Focus on Conversion Rates

To understand the effectiveness of your affiliate program, you need conversion reports. You may identify which affiliates are most effective in converting clicks into sales and why by analyzing conversion rates.

Integrate with Other Sources 

Consider integrating Tapfiliate data with other analytical tools you use, such as Google Analytics, to gain a holistic view of your affiliate program’s influence on your business. A deeper understanding of customer behavior and the overall effectiveness of your marketing strategies can be gained from this.

Start Your Wix Affiliate Program Today

Two key steps are required for brands to be successful in their affiliate marketing efforts: developing a solid presence online and using affiliates’ influence to connect with a larger audience. To achieve these objectives, both Wix and Tapfiliate complement each other greatly.

These platforms allow brands to operate confidently within the affiliate marketing industry by making it easy to create captivating websites and affiliate program/s that track your affiliates’ activities and reward their efforts.

Remember that the real success lies in your relationships with your affiliates and the genuine connections they create with your audience as you set up your affiliate program. A cornerstone of a good affiliate program is in these partnerships, which are fostered by transparency, communication, and mutual assistance and benefit.

The fusion of Wix’s user-friendly web development capabilities and Tapfiliate’s comprehensive affiliate tracking and management features presents a formidable solution for brands aiming to thrive online. The path to achieving your goals is clear, whether you are an early-stage company or a well-known brand looking to diversify its online strategy.

The simplicity and efficiency that Wix offers for website creation and the power of affiliate marketing with Tapfiliate will propel your brand to new heights.

Sign up for Tapfiliate’s 14-day free trial