Video Marketing: The Future of Social Media Marketing

According to a forecast by MarketingCharts, the average person in 2021 will spend at least 100 minutes of their day just watching videos. From a consumer’s perspective, this doesn’t come as any surprise. After all, videos are visual, comprehensive, and tell a story in the most concise and entertaining way possible.

Because of the growing popularity of video, brands are beginning to see its value as part of their sales and marketing strategy. Now more than ever, they are creating more engaging video content—whether it be in the form of augmented reality, live streams, infomercials, and more.

For startups, producing video content regularly is a great way to increase brand awareness and visibility. Thankfully, it’s not as hard as it seems with the wide availability of video editing tools that you can access online. If you want to learn about the ins and outs of video marketing, including the type of videos that are most fitting to your brand, then read along!

Why Choose Video as Marketing Medium?

There are plenty of reasons why big and small companies alike opt to make a name for themselves via video marketing on social media. Here are a few benefits (backed by numbers and data) showing how impactful video marketing is to a company’s brand:

Videos are a great form of SEO

Videos are a great way to optimize your site’s search engine visibility. They drive site traffic, increase likes and shares (which can impact your ranking on SERPs), and help boost backlinks directed to your site. Rumor has it that Google prioritizes content with video over those that do not, so you don’t want to take that with a grain of salt.

Also, since Google owns YouTube, your video titles and tags on the platform affect your placement on their search engine. Be sure to use them as effectively as you can!

Videos are more likely to be remembered than any other content

Videos, unlike written content, usually have a lasting effect on people. Think about it: videos are very visual and typically contain special effects, whether it be on-screen or through audio, for that added value. They allow any story to be told with a creative touch without losing its essence.

And that’s a great thing! Because when customers hear information accompanied with imagery, they will retain an average of 65% of that information three days later. That’s a 55% increase compared to information that is only heard!

Videos are concise and detailed

If you’ve once been a student or an employee cramming to retain as much information as possible in the shortest amount of time, then perhaps you are one to search topics on YouTube to make your life easier. You’re not alone. We understand that that’s the quickest way to learn something since videos are comprehensive, and they can explain the gist of a topic in the most understandable and concise way.

Videos are perfect for impatient people

Either by convenience or just because we want to allot our precious time to something else, let’s face it: We often resort to videos to learn as fast as we can. This applies perfectly towards buyers too.

Video content about a product not only describes the essential features and the how-to-use of a product, but often, marketers include real-life customer testimonials so that other buyers will also be encouraged to avail their product. This builds honesty between the brand and their market.

People are four times more likely to watch a video about a product than read its description. People like to know the basics of the product, so highlight that!

Creating videos provides substantial sales revenue

If your brand’s goal is to increase your sales (and we’re sure you do!), videos are the perfect marketing medium. An enticing ad or infomercial, or even a viral video that highlights a brand’s product, can significantly increase popularity. “Oh look, it’s that product from that funny infomercial! Let me take a look at it and try it”

And this is backed by studies—showing that 64%-85% of people are more likely to purchase a product they have seen from a video.
Videos attract new visitors

Videos attract new visitors

Videos are a gold mine in search engine optimization. Type into Google whatever topic you like, and immediately, Google will show the most compatible videos that match your keywords.

Whether it be for entertainment, or educational, how-tos, DIYs, or leisurely activities, we often go to video streaming sites to watch those in our spare time. In fact, in 2017, almost 74% of online traffic was caused by video consumption. People do like watching videos that much!

Final Words

Videos will never go out of style in providing helpful information to the average consumer. Various areas of the marketing industry are already utilizing this medium because it spreads word like wildfire. Try it for your brand and see how much it will help you increase your visibility towards potential customers!

Pearl De Guzman

Pearl is a freelance writer who’s passionate about bringing ideas to life. She runs a content factory where she offers to help fellow freelancers and business owners to create insightful, interesting, and compelling copies about hustling, leadership, entrepreneurship, and digital marketing.