Where to Promote Your Affiliate Program

Once you have your affiliate program all set up, it’s time to get the word out to your potential affiliates.

Finding great affiliates to promote your brand is key, so you’ll want to make sure your affiliate program is widely publicized and readily available.

Why You Should Promote Your Affiliate Program

Unless you are a popular brand, affiliates are unlikely to find or look for your affiliate program of their own accord.

It’s essential to promote your affiliate program because otherwise you will rely heavily on affiliate recruitment on its own which can be time-consuming and can be slow to get results.

By using these promotional methods you will increase the chances of driving revenue, traffic, sales and clicks.

Where to Share Your Affiliate Program and Attract Affiliates

Here are the best strategies to share your affiliate program to get affiliates to promote you:

Your Website

Start by adding your affiliate sign-up page to your website.

Your affiliate sign-up page will be the go-to for everything related to your program, including program information, commissions, and the signup form itself.

Clearly display this page in your website’s footer or navigation bar. Typically, this is listed alongside the About Us and Contact pages.

Also consider writing a blog post or press release about your program, with a link to the affiliate sign-up page included. Not only will this announce the launch of your program, it also will help with long-term SEO.

Optimize Your Affiliate Program Page for SEO

Finding an affiliate program can sometimes be like finding a needle in a haystack, so if you haven’t optimized your affiliate program page for SEO your potential new affiliates won’t be able to find you easily. Don’t forget to think about Google’s helpful content update when you are optimizing content. The most important thing to think about is relevance and quality when it comes to your affiliate program page. 

👉 Learn more about how Google prioritizes search

Checkout Pages & Order Confirmations

Mention your affiliate program throughout transactional steps, like during checkout and in order confirmations.

Customers are already on your site, completing a purchase and your brand is fresh on their minds — so all you need to do is prompt them to sign up.

This could be a short, informational message mentioning your affiliate program with a link to the signup page.

Email Campaigns

Invite your customers to join your affiliate program via email.

With Tapfiliate’s Affiliate Recruitment feature, automatically send new customers their own referral link that they can use instantly to spread the word about your business.

Enable this feature to automatically add new customers as affiliate prospects When they drive a new conversion or customer, the affiliate prospect will be immediately promoted to affiliate status and invited to log in so they can view their performance and find more of your program’s resources.

You can also create email campaigns to remind your customers of your program throughout the year, especially if you are offering special bonuses or running contests.

One extra tip: Include your affiliate signup link in your email signature.

Social Media and Content Marketing

Tweet, post, and share your affiliate program across all channels.

In your dashboard, you can directly share your signup link to various social media channels.

Highlight your affiliate program in your regular content, and be sure to include your affiliate signup link in your brand’s profile.

In addition to this, consider ways you can use social media interactions to prompt audiences to sign up for your program. For example, if a customer posts their purchase, follow up to their mention with a Thank You message, a short message on how they can earn for referring friends, and your affiliate signup link.

But social media isn’t the only option. You can use company blogs, banners and video content to promote your affiliate program depending on your preferences. 

Affiliate Program Listings

Just as brands are seeking out affiliates, affiliates are also seeking out brands.

One great way to promote your program is through affiliate listings and directories.

There’s a lot of online content about different affiliate programs and their offers. For example, lists of “Highest paying affiliate programs” or even more niche-specific like “Best affiliate programs for Travel”.

Research other affiliate programs in your niche, and see where and how they are being promoted. Also, look at sites promoting your competitors, and see if your affiliate program would interest them as well.

Paid Advertising

Paid ads can be a great way to target affiliates who could be interested in promoting your products. Think about where your affiliates are spending their time online and use that as a target. For example, if you are a travel brand Instagram and Reddit might be good places to advertise. If you are a SaaS, then LinkedIn and YouTube might yield better results.

Use Current Affiliates to Recruit New Affiliates

If you have affiliates promoting your brand you can incentivize them to recruit affiliates to promote your brand. The incentive offered is usually a small commission on each sale that each affiliate they bring earns. You can do this easily with Tapfiliate’s MLM feature.

Events

Attending events can be a great way to recruit affiliates. More specifically you could attend events that appeal to content creators because they are likely to know about SEO and have good content. 

Events that focus on SEO, or specific niches (for example travel blogging conferences, food conferences) can be a great way to find affiliates in your niche.

Forums and Communities

Looking at forums and communities that cater to your niche can be a great way to find affiliates. Communities can be found on Facebook, Discord, Reddit, Mighty Networks, Meetup, slack and more. It’s essential to do your research and find out where communities that are relevant to your brand hang out online, and then approach the admins of the group to discuss promotional opportunities.

Affiliate Networks

Affiliate networks often have a network of affiliates they are working with, though joining them does involve an additional cost, and for some brands there are less relevant affiliates. For example, sometimes SaaS brands struggle to find relevant affiliates at an affiliate network.

Directly Connect with Potential Affiliates

And finally, personally reach out to people you think would be great at promoting your brand.

This could be a blogger in your niche, a local influencer, or even other businesses. Take time to research their work, personalize your messaging and send over a pitch with your affiliate signup link. You can read more about how you can find great affiliates here.

The more places your affiliate program is being promoted, the better. Keep up with the Tapfiliate blog for more tips on growing your affiliate program.

Key Takeaways

Promoting your affiliate program is essential if you want to get affiliates to join and start promoting your brand to their audience. There are several ways to do this, and depending on your budget some are more cost effective and easy than others. 

Once you have started to promote your affiliate program, it should be easier to see results more quickly.