3 Tips to launch an affiliate marketing campaign in the Metaverse
Discover how your business can get ready to launch an affiliate campaign in the metaverse.
The metaverse is a hot topic right now and for good reason. Some see it as a passing fad full of hype and no real value, but some of the biggest brands in the world like Coca-Cola, Louis Vuitton and Nike beg to differ.
Companies large and small are using the metaverse as a new and profitable marketing channel, and one of the ways they’re doing it is by leveraging this virtual world for affiliate marketing. This post explores how to get started with an affiliate marketing campaign in the metaverse, from finding the right affiliates, to providing metaverse-ready content to promote your brand.
Here’s what we’ll cover:
- What is the Metaverse?
- Why now is the right time to find affiliates in the Metaverse
- The types of businesses can benefit from affiliate marketing campaigns in the Metaverse
- How to find Metaverse affiliates
- How to set up an attractive offer
- How to provide affiliates with Metaverse-ready digital assets
What is the Metaverse?
The metaverse is a concept that describes an enduring virtual world people can access from anywhere through an internet connection and where they can come to work, live and play in ways that are not possible in the real world. In the metaverse, users can create their own virtual environments and avatars; they can get together to attend virtual concerts and events and much more.
Present Metaverses and the future Metaverse
In the future, the Metaverse will ideally be a single, open platform where we’ll all be able to create and share our content much in the same way that the current internet allows us to create websites, blogs and e-stores.
Today, though, the metaverse is still in its infancy, and there isn’t a single, unified metaverse, but rather a collection of different platforms like Fortnite, Decentraland, Roblox and others, which act like little “Metaverses.”
Image source: Epicgames
These early versions of the metaverse are self-contained virtual economies where users can create, buy and sell virtual goods and even buy and sell real ones. Some are powered by blockchain technology allowing the native integration of cryptocurrencies and other crypto assets like non-fungible tokens or NFTs, and some of these also work as DAOs or decentralized autonomous organizations that are open, community-owned and regulated virtual environments.
The metaverse offers a huge opportunity for affiliate marketing
The metaverse is meant to become the next stage in the evolution of connectivity. It offers new and exciting ways for brands to reach their target audiences. Once it comes of age, it will offer more powerful and immersive experiences based on user-generated content, making it the perfect playing ground for digital marketers of all kinds, including affiliate marketers.
Add in all the hype around the metaverse after Facebook rebranded as Meta and the even greater hype around NFTs last 2021, and it’s easy to see why so many brands and businesses are trying to get into the action before everyone else. Finding affiliates to market your products in the metaverse is an easy way to get started.
Why now is the right time to find affiliates in the metaverse
You may find it odd to talk about finding affiliates in a place that still hasn’t taken shape or fully matured.
Even so, it is possible to find potential partners who will take your brand into the currently available metaverses and who will, in all likelihood, be very much involved in whatever path the metaverse development takes.
This isn’t science fiction anymore, and you can rest assured that, in one way or another, the metaverse (or metaverses) is coming. While its final shape and form are yet to be defined, both tech giants and giant tech communities are all flexing their muscles to get there first.
So, suppose you find the right set of partners today and happen to land a partnership with some of the folks who are working on developing the metaverse and making it a reality. In that case, your company or brand will have gained a first-mover advantage that you’ll be glad you have in the next five to ten years.
What type of businesses can benefit from affiliate marketing campaigns in the metaverse
A single Google search for “metaverse affiliate program” will give you some clear insights into what’s currently working in this space. Affiliate marketers are going wild looking for the best affiliate programs out there to secure passive income sources in the future internet. Several industries stand out, while others are beginning to gain traction as they get more involved in the metaverse.
The obvious candidates
The most obvious candidates for successful affiliate programs in the metaverse are tech companies. Affiliates are looking for affiliate programs for any business that is in any way related to the development or operation of virtual worlds of any form. Some examples include:
Anything related to VR, AR or MR:
From headset manufacturers to haptics developers to VR pods and omnidirectional treadmills, any company working on anything that will advance how we experience virtual, augmented and mixed reality are sure to find potential affiliates to help boost their business.
Image Source: Varjo
3D design/render/animation software developers:
The metaverse will be a 3D virtual world, so we’ll need bigger and better software tools to build it. If your business is in any way related to this industry, you should be launching your metaverse affiliate program right now.
3D design/render/animation studios:
Companies that offer their services to use software to build 3D models and environments for realistic VR, AR or MR experiences (i.e., the people who build the front-end virtual world that we’ll see when we log into the metaverse) will also be essential.
Most of the current platforms we consider to be the early versions of the metaverse are 3D MMPOGs or 3D massively multiplayer online games. So, naturally, any VR gaming development or publishing company will find its target audience already in the metaverse today.
Computer-Brain Interface R&D companies:
Be it to break the barriers of physical disability or to enhance the speed at which we interact with ever more powerful computers, CBI research is set to play an important role in the future of technology. It’s no wonder Elon Musk has been investing so much in Neuralink.
A not-so-obvious choice
The travel and tourism industry could be disrupted by the emergence of the metaverse, with people looking for new ways to experience travel and visit popular tourist destinations in the metaverse before going there physically. Suppose you run a tourism agency, start creating metaverse-ready content today, and promote your brand in existing metaverse platforms through affiliate marketing. By the time the metaverse comes of age, you’ll have built a reputation no one will be able to take away from you.
If you’re in any of these industries, or if you’re in another that you think may be attractive to metaverse enthusiasts, here are some tips on getting started with your metaverse affiliate marketing campaign.
Tip #1 How to find metaverse affiliates
There are a few places you can go to find affiliates for your metaverse affiliate campaign.
Virtual world platforms:
The best place to start is by looking for affiliates on virtual world platforms that are being built with the metaverse in mind. These platforms will have users who are already interested in the idea of VR, AR and MR and so will be more likely to want to promote your brand to their friends and followers. It’s important to target the people who are actively building these platforms or creating content for them. You can find them easily in places like Twitch and YouTube.
3D model marketplaces:
There are a few well-known 3D model marketplaces where you can find individuals and studios who will be interested in becoming affiliates for your business. Just make sure the terms of your affiliate program are attractive enough that they’ll be motivated to promote your products.
Image Source: CGtrader
Social media is a great place to find affiliates, as it offers a large pool of people who are constantly looking for new and interesting content to share with their friends. You can target specific groups of people that frequently discuss tech, VR, gaming and, of course, the metaverse. With a well-designed social media campaign that will interest potential affiliates and make it easy for them to become involved, you shouldn’t have a hard time finding valuable partners.
Use an affiliate recruitment agency:
If you don’t want to go through the hassle of finding affiliates yourself, you can always use an affiliate recruitment agency to do it for you. These agencies have a large network of individuals and studios who are already interested in becoming affiliates and will be more than happy to promote your products in return for a commission.
Tip #2 How to set up an attractive offer
When it comes to what you should offer potential metaverse affiliates, there’s a way to offer more than your typical commission on sales. If you want to attract the type of crowd that hangs out in the metaverse with their buddies, non-fungible tokens or NFTs are the way to go.
There are an increasing number of ways to use NFTs for marketing, and this is one of them. For example, you could offer limited-edition branded merchandise affiliates can use or wear on their avatars in metaverse platforms. It’s the virtual equivalent of giving away T-shirts.
Another more valuable option is to offer tokens with special access perks for your company’s physical products or services. This is possible through the smart contracts that power NFTs. If you’re in a tech-oriented business that has anything to do with the metaverse, your new affiliates will love this just for the extra value it offers.
While this is already an attractive bonus, NFTs add value to your affiliate program in a more important way. They provide a double incentive for affiliates to work hard to promote your brand since NFTs are digital assets they can later trade for a profit if your project becomes popular and they increase in price. It can work as the equivalent of offering company shares as a part of the commission, only this way, you don’t lose equity over time.
Tip #3 How to provide affiliates with metaverse-ready digital assets
If you have any experience with affiliate marketing, you know that you need to provide affiliates with a set of digital assets so they can show the image of your brand you want, but with their voice. In a typical affiliate program, these assets include things like image banners, HTML5 banners, video assets, affiliate links and more.
But what of metaverse affiliate marketing?
Remember, the point is for your affiliates to promote your brand in the metaverse. While your normal affiliate links will still work (and are still necessary at the moment), this implies that you need to start creating new types of metaverse-ready, branded digital content. This could include:
- 3D models of your physical products
- 360° videos instead of your normal flat 2D videos
Branded outfits for avatars and more
The bottom line
When it comes to affiliate marketing, there are a few tried and true methods of finding new affiliates and running your campaigns. However, when it comes to marketing your business in the metaverse, these methods must evolve to be effective.
Launching an affiliate marketing campaign in the metaverse is a great way to promote your business to a tech-savvy audience that’s interested in VR, AR and MR. By targeting virtual world platforms, 3D model marketplaces and social media, you can reach a large number of potential affiliates who will be happy to help promote your products in return for a commission or unique digital assets like NFTs.
If you’re looking for the perfect way to jump on the metaverse bandwagon, you may have just found it.