17 of the Best Health Affiliate Programs for 2025

Health affiliate programs are a popular and lucrative way for both health brands and affiliates to benefit from marketing partnerships. 

Affiliate marketing in the health and fitness niche allows brands to increase their product exposure and generate sales, while affiliates have the opportunity to earn a substantial income by promoting products that align with their audience’s interests.

Did you know that affiliates in the health and fitness niche earn an average income of $8,038 per month? This makes it a desirable and profitable marketing opportunity. 

Health brands can benefit from affiliate marketing by tapping into the extensive network and influence of affiliates, reaching new potential customers, and increasing sales. Affiliates, on the other hand, can leverage their expertise and audience to promote high-quality health products and earn a commission on each sale they drive through their marketing efforts.

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What Is a Health Affiliate Program and How Does It Work?

A health affiliate program is a marketing strategy used by health and wellness brands to promote their products through a network of affiliate marketers. These programs are designed to encourage others to promote the brand’s products in exchange for a commission on sales generated through their referrals.

Brands start affiliate programs by creating a system where affiliates (individuals or businesses) can sign up and receive a unique tracking link. This tracking link is used to monitor and attribute sales back to the affiliate who referred the customer. 

Affiliates then use various marketing tactics such as content creation, social media promotion, or email marketing to drive traffic and sales to the brand’s products.

Affiliates are compensated for every successful sale they refer to the brand, typically through a percentage of the sale or a set dollar amount. This incentivizes affiliates to actively promote the brand and its products. The tracking of sales and commissions is usually done through affiliate tracking software like Tapfiliate, which ensures transparency and accuracy in attributing sales to the respective affiliates. Based on our experience operating health affiliate programs, the correct affiliate tracking software makes all the difference. When our customers started utilizing Tapfiliate they noticed how real-time reporting and variable commission structures improved their programs. What we particularly like about it is how it streamlines everything – from tracking sales to maintaining partnerships – allowing to focus on building relationships with affiliates rather than getting bogged down in spreadsheets. Furthermore, having accurate, transparent data fosters confidence with partners is critical in the health niche where reputation is so important.

What Is a Health Affiliate?

A health affiliate is essentially anyone who has an audience that is interested in health and wellness. This can range from a lifestyle blog that covers various aspects of living a healthy life, to a specialized health website aimed at people with specific conditions such as diabetes or asthma.

The key factor that defines a health affiliate is their ability to attract and engage an audience that is looking for information, resources, and products related to maintaining or improving their health. This can include promoting and selling health supplements, fitness equipment, meal plans, workout programs, and other health-related products.

Health affiliates can also provide valuable information and advice on topics such as nutrition, exercise, mental health, and overall well-being. They serve as a trusted source for their audience, providing recommendations and reviews on products and services that can help individuals achieve their health goals.

How Can You Find Brands with Health Affiliate Programs?

When looking for brands with health affiliate programs, there are several ways you can go about finding them. One option is to simply do a quick google search. You can enter keywords like “health and wellness affiliate programs” or “top health brands with affiliate programs” to see what comes up. This can lead you to lists of brands that offer affiliate opportunities.

Listicles, like the one you’re reading right now, can also be a valuable resource. These articles often compile a variety of brands and their affiliate program details all in one place, making it easy to compare and choose the best fit for you.

Another approach is to check what other affiliates in the health and wellness space are promoting. They may already be working with brands that have affiliate programs and can point you in the right direction.

Content websites that promote brands in the health industry can also be a treasure trove of information. These sites may have affiliate partnerships with the brands they promote and could offer insights into who to reach out to.

If all else fails and you still can’t find an affiliate program for a particular brand, try messaging them on social media. Many brands are active on platforms like Instagram and Twitter, and a direct message may lead you to the right person to talk to about their affiliate opportunities.

Top 17 Health Affiliate Programs

We have carefully selected the top 17 health affiliate programs for you to explore and potentially partner with. These programs have been chosen for their quality products, strong affiliate support, and high commission rates. 

Here we go.

Factor Meals

Factor Meals stands out in the meal delivery service industry by focusing on health and convenience. Their meals are prepared by chefs and designed by dietitians, ensuring that each dish is both nutritious and delicious. 

The service caters to various dietary preferences and prides itself on using fresh, never-frozen ingredients. This commitment to quality makes it a popular choice for those looking to maintain a healthy diet without sacrificing taste or spending time on meal preparation. 

Factor Meals’ affiliate program offers a commission of $20 per sale for new customers, highlighting its emphasis on expanding its customer base through rewarding partnerships.

Smart Nora

Smart Nora is revolutionizing the sleep technology market with its innovative approach to managing snoring. Unlike traditional methods, Smart Nora is non-invasive and works by slightly adjusting the user’s pillow when it detects snoring. 

This subtle movement stimulates the throat muscles, allowing for natural breathing and a peaceful sleep without waking the snorer. The device’s design is based on extensive research and is celebrated for its user-friendly approach to a common, yet often unaddressed problem. 

For affiliates, Smart Nora offers a commission of around $40 per sale, reflecting the product’s unique value proposition in the sleep aid market.

Four Sigmatic

Four Sigmatic has garnered attention in the wellness industry for its unique use of mushrooms in everyday food and drink products. Their line includes mushroom coffee, hot cacao, and elixirs, all formulated with health-boosting fungi like Reishi, Chaga, Cordyceps, and Lion’s Mane. 

These products are designed to offer various health benefits, such as improved focus, relaxation, and immune support. Four Sigmatic’s approach to health and wellness is grounded in the belief that small, daily changes can lead to significant improvements in overall well-being. 

Their affiliate program, offering a commission typically between 10-20%, reflects the brand’s commitment to sharing these benefits with a wider audience.

Tempo by Home Chef

Tempo by Home Chef is revolutionizing the meal kit delivery industry by tailoring its offerings to the fitness-conscious consumer. Their meal kits are designed to complement an active lifestyle, featuring calorie-smart and carb-conscious options. Tempo emphasizes the importance of nutritious, high-quality ingredients, making it easy for individuals to maintain a balanced diet while managing their fitness goals. 

Their affiliate program provides a unique opportunity for partners to connect with a health-focused audience, offering a commission rate that generally ranges from 5-10% per sale.

Puritan’s Pride

Puritan’s Pride has established itself as a trusted name in the health and wellness industry, specializing in the production and distribution of vitamins, minerals, and nutritional supplements. Their products are rigorously tested to ensure quality and purity, catering to a wide array of health needs. From everyday multivitamins to specialized supplements, Puritan’s Pride is committed to supporting the health goals of its customers. 

Affiliates partnering with Puritan’s Pride can expect a commission rate often ranging around 4-8% per sale, inviting them to be part of a brand dedicated to health and well-being.

Glasses.com

Glasses.com is a leading online retailer in the eyewear industry, offering a wide selection of prescription glasses and sunglasses. The company stands out for its innovative virtual try-on technology, which allows customers to see how different frames look on their face digitally. This user-friendly approach, combined with a range of styles from top brands, makes Glasses.com a go-to destination for eyewear. 

The affiliate program at Glasses.com typically offers a commission rate of 5-10% per sale, appealing to partners who are interested in fashion and health.

Green Chef

Green Chef stands out in the meal kit delivery market with its focus on organic and sustainable ingredients. They offer a variety of meal plans catering to different diets, including keto, paleo, vegan, and vegetarian. What sets Green Chef apart is their commitment to eco-friendly practices, from sourcing to packaging. Their meals are designed to be easy to prepare, making healthy eating convenient and enjoyable. 

Green Chef’s affiliate program offers a noteworthy commission of about $15 per sale for new customers, appealing to those passionate about health and the environment.

Barefut Essential Oils

Specializing in 100% pure essential oils, Barefut Essential Oils offers a wide range of natural aromatherapy products, including blends, carrier oils, and accessories. Known for their affordability and quality, Barefut’s products cater to both aromatherapy enthusiasts and beginners. 

The brand prides itself on transparency and education, providing extensive information about the uses and benefits of each oil. 

Affiliates of Barefut Essential Oils benefit from a commission typically around 10% per sale, making it an attractive option for those in the wellness and natural health space.

Athletic Greens

Athletic Greens has carved a niche in the health supplement market with its flagship product, an all-in-one nutritional supplement powder. This comprehensive blend includes 75 vitamins, minerals, and whole food-sourced ingredients, designed to support a range of bodily functions and overall health. 

The product appeals to those seeking a convenient way to boost their daily nutrient intake, especially busy professionals, athletes, and health enthusiasts. 

Athletic Greens offers a commission rate of around $10-30 per sale, rewarding affiliates who help spread the word about this holistic approach to nutrition.

Verma Farms

Verma Farms is known for its premium quality CBD products that are crafted with a focus on sustainability and wellness. They offer a range of THC-free products, including gummies, oils, and topical creams, using organically grown, pesticide-free hemp. The brand emphasizes natural, simple ingredients to promote health and well-being. 

Verma Farms’ affiliate program is attractive for its generous commission rate, typically at 25% per sale, making it a lucrative option for affiliates in the wellness and CBD niche.

Walgreens

As one of the largest pharmacy store chains in the U.S., Walgreens offers a wide array of health and wellness products, ranging from medications to everyday personal care items. Their extensive product range also includes wellness and fitness products, making them a one-stop shop for health needs. 

The affiliate program at Walgreens offers varying commission rates, approximately 1-4% per sale depending on the product category, inviting affiliates to partner with a well-established brand in the health sector.

CVS

CVS is another major player in the pharmacy retail sector, known for its comprehensive selection of health, wellness, and personal care products. In addition to pharmacy services, CVS offers a variety of over-the-counter health solutions, beauty products, and general merchandise. 

Their focus on health services, including walk-in clinics and prescription management, makes them a prominent name in the healthcare industry. 

The CVS affiliate program typically offers a commission rate of around 2-4% per sale.

Plant Therapy 

Plant Therapy is renowned for its vast selection of high-quality, affordable essential oils and aromatherapy products. Their commitment to purity and quality, backed by third-party testing, makes them a trusted name in the industry. Plant Therapy’s range caters to both aromatherapy novices and experts, with a strong focus on customer education. 

The affiliate program offers a commission of about 7.5% per sale, appealing to those interested in natural health and wellness. 

Happiest Baby 

Happiest Baby is best known for its innovative approach to infant sleep with the SNOO Smart Sleeper. This responsive baby bassinet uses gentle motion and sound to improve sleep for babies and parents alike, based on Dr. Harvey Karp’s principles. The company’s focus on infant well-being and parent education has made it a favorite among new parents. 

Affiliates can earn up to 10% per sale, targeting audiences interested in baby care and parenting. 

Vitacost

Vitacost is an e-commerce platform offering a wide variety of health and wellness products, including dietary supplements, organic food items, and eco-friendly beauty products. Known for its competitive pricing and extensive range, Vitacost makes healthy living accessible and affordable. The brand’s commitment to customer service and quality has earned it a loyal customer base. 

Affiliates typically receive a commission of 3-6% per sale, making it an attractive option for those promoting a healthy lifestyle.

Goop

Goop, founded by Gwyneth Paltrow, is a lifestyle brand that has made a significant impact in the wellness and beauty space. The brand offers a range of products, including skincare, supplements, and apparel, all curated with a focus on quality and holistic well-being. Goop’s approach to wellness is rooted in both modern science and traditional wisdom, offering unique and often luxurious products. 

Their affiliate program usually offers a commission rate of around 5-10% per sale, targeting those interested in upscale, health-conscious products.

Thrive Market

Thrive Market has revolutionized the online grocery shopping experience by focusing exclusively on organic and non-GMO products. They offer a membership-based service that allows customers to access a wide range of healthy foods, home goods, and beauty products at discounted prices. Thrive Market is committed to sustainability and social responsibility, making it a popular choice for eco-conscious consumers. 

The affiliate program offers a commission of about $5-40 per membership signup, depending on the type of membership, attracting affiliates passionate about healthy living and sustainability.

How Can You Start an Affiliate Program If You Are a Health Brand?

Affiliate programs can be a fantastic idea for health brands looking to drive revenue and increase brand awareness. By partnering with affiliates, health brands can reach new audiences and promote their products or services through a network of trusted influencers, bloggers, and content creators.

1. Figure Out How You Will Track Affiliate Sales

If you’re looking for a low-cost option to get started with your affiliate program and scale as you grow, an affiliate tracking software is the way to go. Tapfiliate is a great choice for this, offering affordable pricing plans that make it accessible for businesses of all sizes.

By utilizing an affiliate tracking software like Tapfiliate, you can save valuable time by automating various aspects of your affiliate program. Setting up and managing your program manually would be time-consuming and could lead to errors, but with Tapfiliate, you can streamline the process and focus on other areas of your business.

Setting up Tapfiliate can be quick and easy depending on your preferred setup. The user-friendly interface allows you to get started with minimal hassle. However, if you require specific integrations or customizations, you may need the assistance of a developer.

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2. Find Affiliates

Finding affiliates to promote your brand is essential to the success of your affiliate program. By partnering with affiliates who have an established audience and a strong online presence, you can significantly increase your brand’s visibility and drive more traffic to your website.

When looking for affiliates, it’s important to seek out those who are relevant to your niche and already promote products or services similar to yours on their websites or social media channels. This ensures that their audience is likely to be interested in your brand as well, increasing the likelihood of conversions and sales.

Affiliates can provide valuable exposure for your brand and help you reach new potential customers that you may not have been able to reach on your own. With the right affiliates, you can leverage their credibility and trust with their audience, which can lead to a more positive reception of your brand and products.

3. Promote Your Affiliate Program

If you want people to find and join your affiliate program, simply setting it up and hoping for the best won’t cut it. You need to actively promote it to attract potential affiliates.

First and foremost, make sure to talk about your affiliate program on your website. Create a dedicated page for it, and include all the necessary details and instructions for potential affiliates. This will make it easy for people to find and learn about your program.

Social media is the obvious next step to promote your affiliate program. Use your various social platforms to spread the word and encourage people to sign up as affiliates. You can also consider using paid social media ads to reach a larger audience.

Finally, don’t forget about your email list. If you have a list of subscribers, consider promoting your affiliate program to them as well. Send out a dedicated email that explains the benefits of joining your program and how they can get started.

By actively promoting your affiliate program on your website, social media, and email list, you’ll increase the chances of attracting potential affiliates and growing your program. Remember, no one will find your affiliate program unless you talk about it and actively promote it.

4. Set up Campaigns

Setting up campaigns with specific affiliates is a great idea to drive increased revenue for our business. By partnering with affiliates who have a strong following or a niche audience, we can tap into their network and reach new potential customers that we may not have been able to reach on our own.

To incentivize these affiliates and encourage them to put in the extra effort, we should consider awarding a commission increase or bonus for their successful efforts. This not only shows our appreciation for their hard work, but also motivates them to focus on promoting our products or services more proactively. 

By offering a higher commission or a bonus for achieving specific targets, we can align their interests with ours and ensure that they are fully committed to driving results for our campaigns.

It’s also important to provide these affiliates with the support they need to be successful. This could include providing them with exclusive promotional materials, access to new products or services before they are released to the general public, or even personalized coaching or training to help them better promote our offerings.

5. Start Earning

Regularly monitor your revenue and the commissions awarded to your affiliates using your affiliate software. This ensures accurate tracking and fosters a transparent, trust-based relationship with your affiliates.

With our user-friendly affiliate software, you can access real-time reports on your revenue and affiliate performance, making it easier to track your progress and make adjustments as needed. This level of transparency and insight is invaluable for growing your affiliate business and building successful partnerships.

How to Know If an Affiliate Is a Good Fit for Your Health Brand

When it comes to driving sales for your health brand, ensuring that you have a good fit with your affiliates is essential. Not every affiliate will be the right match for your brand, and it’s important to consider various factors when determining whether to approve an affiliate for your program.

For surface-level “should I approve this affiliate to my program” considerations, there are a few key things to look at. 

Similar Audiences

Having a similar audience is a remarkable way to ensure that a promotion doesn’t fall flat. When a company or brand targets an audience that closely resembles their existing customer base, it increases the likelihood of resonating with potential customers and driving engagement.

By understanding the demographics, interests, and behaviors of their current audience, businesses can tailor their promotions to appeal to a similar group of people. This helps in creating relevant and compelling messaging that is more likely to resonate with the target audience. 

Additionally, targeting a similar audience can also lead to higher conversion rates and better return on investment for promotional efforts.

Furthermore, having a similar audience can also result in positive word-of-mouth and referrals. When existing customers see promotions targeting people just like them, they are more likely to share the promotion with their friends and family, thereby extending the reach of the promotion and driving further engagement.

Engagement (If They Are an Influencer)

When it comes to social media and influencer marketing, there is often a heavy emphasis on the number of followers a person has. Many believe that a large follower count equates to success and influence. 

However, the reality is that engagement is far more important than sheer numbers when it comes to driving real results.

As an influencer, having a high level of engagement with your audience is crucial. Engagement refers to the likes, comments, and shares that your content receives. It indicates a strong connection and active interest from your followers. While a large number of followers may look impressive, it doesn’t necessarily translate to active participation and influence.

When it comes to driving sales and conversions, engagement is key. It’s not just about having a large audience, but about having an engaged and invested audience. People are more likely to buy a product or service that is recommended by someone they have a genuine connection with. This is where engagement comes into play. 

The more engagement an influencer has, the more likely their audience is to trust their recommendations and make a purchase.

Traffic

One of the key metrics for measuring a website’s performance is its monthly traffic. Understanding how much traffic a website gets per month can be extremely useful for a variety of reasons. 

For website owners, it can provide insights into the effectiveness of their marketing efforts, the impact of their SEO strategies, and the overall popularity and engagement of their site. For marketers and advertisers, it helps to understand the reach and potential audience of a website for potential partnerships and advertising opportunities.

To determine a website’s monthly traffic, there are several tools available that can provide a rough estimate. SEMrush and SimilarWeb are popular options that can give insights into a website’s traffic volume, sources of traffic, and other relevant metrics. These tools can also help in analyzing the traffic patterns over time, identifying seasonal trends, and benchmarking against competitors.

Content Quality

Evaluate the quality of the affiliate’s content. Well-written, relevant content on a professional-looking website or social media profile is crucial. Poor quality or irrelevant content could harm your brand’s reputation and effectiveness of the partnership.

Additionally, consider the frequency and consistency of their content. Regular posting of relevant and interesting material is a good indicator of an active and dedicated affiliate. Also, look at how they engage with their audience in the comments or through other interactive means. This interaction often enhances the credibility and persuasiveness of their content.

Key Takeaways

As you can see, health affiliate programs offer a lucrative avenue for both brands and affiliates in the health niche. 

Remember that it’s important to align with affiliates who share similar audiences and have high engagement rates. The right affiliate strategy includes real-time tracking, competitive commission rates, and a range of high-quality health products. 

For health brands looking to amplify their online sales and build successful partnerships, Tapfiliate provides an excellent platform to streamline these processes.

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