6 Ways to Simplify the Shopping Experience for Your Customers

Simplify the shopping experience

The e-commerce landscape has changed drastically from being a nice-to-have to being an essential part of people’s lives. The boom in online shopping has meant a big opportunity for people who wish to succeed in the online store business. As a result, multitudes of businesses have popped up, and the competition is very tight.

With all of these options, customers now have the luxury of choosing where to buy online. One of the essential ranking factors they consider is the simplicity of their shopping experience. How can you master this aspect to optimize your sales figures? Here are six ways to simplify the shopping experience for your customers.

Simplifying your sitemap and navigation

The integral part of any e-commerce platform is its sitemap and navigation. If the browsing is complex, the chances of customers exiting your site increase. If the sitemap is complex and has many branching out pages and some with dead ends, the customer experience will be negatively impacted.

From a customer’s perspective, if the navigation bar or footer is complex for a novice online shopper such as an elderly person, their customer experience will also be ruined. Customers expect to be able to find things quickly and easily.

Try to simplify the sitemap and navigation by all means possible. You can even solidify some pages to avoid having many item categories.

Alternatively, have subcategories under a few main categories. You can use the guide on eCommerce trends to identify other ways to improve on product listings, building your site, and setting it up to be released.

Store shopping cart information

You are shopping online, and you accidentally close the tab with the e-commerce site. The first thing that crosses your mind is probably the progress you have made on filling the shopping cart and if it will be saved. That is exactly how your customers feel when they accidentally close their tabs while shopping. If the shopping cart info was not saved, they might be slow to come back, and by the time they’re ready, another supplier could have caught their eye.

Storing shopping cart information can seem like an unnecessary step, but as highlighted, it can lose you a significant amount of shoppers. Even if the shoppers do not want to sign up or log in, you can use technologies such as cookies to store the cart information - you don’t need to have a lot of customer data to enable this. Using this technology does not contravene any privacy policies because shopping cart information is not sensitive.

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Image source: Screenshot from Shopify

Integrating effective CRM solutions

Customer relationship management plays a pivotal role in improving consumer journeys that might have gone a little awry. For example, if a customer has a complaint or query you are supposed to follow up on, using a CRM tool can help. If different agents handle the matter, they can easily pick up where the other left off. Also, a record of all the queries or complaints can help with identifying the pain points that might need to be officially addressed. You could even consider a live chat tool for your online customers.

Some CRM tools come with in-built visualization tools for easier reference and identification of areas where the experience can improve. There is a wide repertoire of tools for different kinds of communication channels. Overall, investing in a multifaceted tool can bring more value than picking tools with limited features.

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Image source: Screenshot from Shopify

Offer robust universal payment methods

Regardless of whether you are targeting an international or local audience, having robust payment methods is critical for a simplified customer journey. The downfall of some e-commerce platforms involves a lack of diversity in terms of payment methods, including cryptocurrency.

Other payment methods such as digital wallets like PayPal and Skrill have been ignored by some suppliers. Some individuals prefer keeping their money digitally and asking them to pay by credit or debit card might be a lot to ask from them. Therefore, consider the options that are most relevant to the audience you are targeting. This might involve getting consumer feedback on which payment methods they prefer using.

Offering proactive shipping updates

Consumers tend to be anxious after making a purchase from a supplier that is new to them or one they rarely use. It is your job as the online shop owner or manager to ease their anxiety by sending timely updates in the form of text content or informational videos from when the purchase is made. For example, after making a purchase you could send an order confirmation email to the consumer letting them know that it has been processed.

Afterward, send an email once the order is in transit and offer them a package tracking number. Even if the delivery is not done in-house, follow up with the courier company to send the tracking number and timely updates. However, it is best to avoid sending a flood of emails to consumers because this might suffocate them. This provides your customer with an ideal shopping experience.

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Image source: Screenshot from Shopify

Improving on user interface and user experience

The UI/UX should be a focal point when developing the visuals and functions of the e-commerce platform. One key element to a suitable and user-friendly UI/UX is a clean design that is easy to follow. That means content sections should be kept brief and easy to scan. The buttons used must be visible, all text easy to read, and should be of good size. Also, consider that many people will be visiting your website on a mobile device, so the interface should be mobile-friendly.

Remember not to make the website too heavy because the user experience part of it dictates that it should be fast-loading. For example, instead of using a lot of images, try to use scalable vector graphics for illustrative pictures since their code is lighter than an uploaded image. In general, the design should be modern and easy to use. Those are the elements consumers look out for and can provide your customers with a memorable shopping experience.

The bottom line

Developing an e-commerce shop is more than just sourcing products and marketing. It includes customer relationship management and mapping out consumer journeys to create the best online shopping experience for your visitors. Use the tools at your disposal, such as CRM tools, for managing customer queries as professionally and helpfully as you can. Lastly, remember to simplify your sitemap and overall UI/UX for a better customer experience that leads to higher sales and better consumer relationships.

Leon Collier

Leon Collier is a blogger and academic writer from the UK ranked as one of the top essay writers. He likes trying new subjects and is always focused on proving his worth as a writer in new and challenging writing areas. His hobbies are reading books and playing tabletop games with his friends. You can reach him via Twitter @LeonCollier12.

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