13 Practical strategies to increase your mobile eCommerce conversions
Mobile eCommerce is the future of retail, and it’s the second most popular way to shop online. The problem is that many mobile sites are not optimized for conversion, and shopping cart abandonment rates on mobile devices are way higher than on desktops. Keeping this in mind, you should ensure that your mobile site is optimized for conversion rates. This blog post will discuss 13 strategies that will help bring more sales to your mobile store.
1. Engage your customers with a mobile-friendly checkout process
Many retailers provide their mobile customers with the option of checking out, but these checkouts are not always optimized for a mobile device and require much customer input. On average, up to 85.6% of shoppers abandon a mobile eCommerce transaction because it takes too long! The key is understanding how to make the mobile checkout process as quick and painless for customers as possible.
There are several ways to optimize your online store’s purchase flow. Some of the most effective strategies involve making it easier for shoppers to enter their information while on a mobile device. One way is by enabling the autofill functionality so that when customers enter their name, email address, and phone number, they are quickly provided with the option to complete checkout.
Another strategy is to provide store hours so that customers know when you are open - giving them more flexibility in how and when they want to purchase from your online store. If customers can’t find what they’re looking for, they will often go elsewhere.
2. Optimize your site for mobile devices
Make sure you optimize your site for mobile devices, including smartphones and tablets.
If you make it easy for customers to complete an online purchase, they are more likely to convert and buy from your store. Your site should be optimized so that shoppers can use their mobile devices without difficulty. This will enable them to quickly browse through all of your products or services with a touchscreen interface as well as one-touch purchasing.
Next, you can build a marketing campaign targeting consumers on their phones or other mobile devices using email marketing campaigns and social media platforms such as Facebook and Twitter. These are more likely to appear in the feeds of customers and your conversion rates will rise as well if they are satisfied from start to finish!
3. Collect emails unobtrusively
You can also use your website to collect emails unobtrusively. For example, you can create a newsletter signup form on your site’s sidebar and offer some incentive for customers to subscribe. You might include an email icon that is easy enough for mobile users to tap without having them scroll through other content or enter their email address.
Always test your emails on different email clients and apps to ensure links and icons are available across various platforms. Sometimes Outlook has issues and doesn’t work on mobile, which could deny your newsletter many signups.
If your site has a blog, you might also include an email newsletter signup form at the bottom of each post to increase the likelihood that subscribers will be notified when new content is added to your website. This can help grow your subscriber list from people who are currently interested in what you have to say!
4. Display on-page product recommendations
You can also use your website to display on-page product recommendations. This is an excellent way of increasing conversions because it only requires one additional step for the customer who has already shown interest in what you’re selling!
If you want to display product recommendations on your website, consider using the following strategies:
- Display links at the top and bottom of each page. These should link back to specific products that you want customers to buy.
- Add a widget on your homepage which recommends related products - these are great for eCommerce websites!
5. Help your visitors easily navigate your website on mobile.
A popular misconception is that mobile websites are difficult to navigate, but this couldn’t be further from the truth! By providing links at all significant points on your important pages, you can make sure that users can navigate your website easily.
6. Use Product images
Product images are your best friend when it comes to conversions on mobile.
When you’re browsing a website, do you click on products that have blurry pictures? We didn’t think so! Images should be as clear and high quality as possible because they will help customers decide what they want to buy. You can also use high-quality videos to demonstrate how customers can use your products.
Speed up your mobile website
If you’re not speeding up your mobile website, it could be costing you money. You can reduce your load times by using Accelerated Mobile Pages (AMP). AMP is an open-source initiative that will speed up your mobile website by caching the content locally on the device. You can add the AMP for Wordpress plugin to any existing WordPress site to create an AMP version of it. This will help you rank your page higher in search results. You should also monitor your site for speed issues or any other technical problems to ensure mobile customers have an unimpeded experience.
Provide digital wallet payment methods
You can also increase mobile e-commerce conversions by providing digital wallet payment methods. Mobile wallets like Apple Pay or Google Wallet are becoming more popular. They offer a seamless way for customers to make purchases on their smartphones without entering sensitive card details into your site. However, the problem with these providers is that they only work for customers using an iPhone or Android device. For this reason, you should also offer a standard payment form on your site so that all of your visitors can easily make purchases without having to switch between screens.
Optimize your category pages
You need to optimize your category pages so that they’re easy for mobile visitors to search through and find what they want! It’s also a good idea to add filters on the category page. For example: if you have a clothing store, it would be helpful to filter by size. You should also be sure to include a link back to your homepage in the category pages so that visitors don’t get lost on your site and end up leaving.
Make saving orders easy
Another strategy to increase your mobile eCommerce conversions is by making it easy for visitors to purchase and save their orders. You can do this with a “Buy Now” button that allows customers to complete purchases quickly. It’s also helpful to ask customers what size clothing they want before adding items into the cart, which can be done with a popup window or input box.
It’s important to remember that customers are mobile-savvy and want the same features on their smartphones as they would get on PCs. Make sure your checkout process is optimized for every device type!
Allow customers to continue shopping on another device
In the future, people may do everything on their phones. But for now, some people prefer to browse on mobile but choose to complete their purchases on other platforms.
Luckily, most major eCommerce sites have an easy fix - if you allow customers to continue shopping on their desktop, they can add products to the cart through mobile.
This is an excellent solution for when you’re on the go and want to buy something but don’t have time or access to your laptop at that moment.
Display Customer Reviews
The next thing to keep in mind when designing a mobile commerce conversion strategy is the importance of customer reviews. Customer reviews help shoppers feel more confident about their purchase and can be a valuable tool for conversion optimization.
One way to get customers to leave reviews on your site is by sending them an email asking them if the product was helpful or not after they have made a purchase.
You can incentivize reviews by providing discounts or cash-back to customers who leave feedback and take this strategy one step further.
Incentivizing customer reviews is an excellent way of encouraging them to write product testimonials and give valuable insight into your site that you may have missed in the description. This will increase conversion rates by boosting the perceived trustworthiness of your site.
Provide live chat
Provide a live chat option so customers can get help and information on the spot.
Allow people to chat with a store representative while on your site. This is an excellent way for shoppers who have questions about the product they are viewing or need help making a decision and makes it significantly less likely that this customer will leave your website without completing their purchase.
With the growing popularity of mobile shopping, people can do their shopping anywhere and anytime they want to - but does that mean you should miss out on potential business? No way! With the strategies above, you will increase your conversion rates for mobile shoppers without a ton of time or effort, so you don’t miss out on this booming market.