Affiliate Marketing
Influencer Marketing
Referral Marketing
A Complete Guide to Word of Mouth Strategies with Examples
Affiliate Marketing
Influencer Marketing
Referral Marketing
Psssst. Did you hear about the new charcoal ice cream joint down the street? A friend at work mentioned it, and then you saw it on your Instagram feed from your social circle.
People you trust like that particular ice cream, so you decide to try it — that’s what 88% of people would do, as we tend to trust friends’ recommendations over other channels. Put it all together, and those recommendations contribute to a whopping $3 trillion in revenue generated from word-of-mouth marketing.
Hello, word-of-mouth marketing is the organic communication between people about a brand’s product or service or the brand itself.
We’ll explain the different types of word-of-mouth advertising, its benefits, examples, and how to measure progress for this unique form of marketing.
Word-of-mouth marketing is a form of marketing that involves organic communication between people about a product, service, or the brand that sells them.
Think about it: you’re quicker to trust word-of-mouth recommendations from your circle for a place to grab dinner than the billboard or Instagram ad you see after work. Why? Because you trust the people in your life more than a brand, even if you’ve heard of the company before. Word-of-mouth marketing is particularly effective because your social circle greatly influences your opinions, habits, and purchase behavior.
Of course, casual word-of-mouth marketing occurs when two friends, family members, or even acquaintances discuss their experiences with a brand’s offerings.
But brands can leverage a few different types of word-of-mouth marketing, including:
So, why is there so much hype around word-of-mouth marketing?
WOM marketing grows brand awareness and leads exponentially more than other forms of marketing — at a lower price, too.
Here are a few more details about the benefits of WOM marketing:
However, you can mitigate the risk of poor sentiment with the correct data and analysis.
WOM marketing can spread the brand’s offerings and values to thousands or even more of their target audience. Keyword: can. Sometimes, word-of-mouth marketing campaigns fall short of the results you want. This isn’t a cause for concern unless you leave it unchecked.
What is the best way to improve and optimize your WOM campaigns? Find out where you stand with performance tracking.
So, what are we tracking? Everything that makes your WOM go round, including:
These are key performance indicators (KPIs) to help you assess performance. But how do you make sense of all this data? This is where an affiliate marketing platform like Tapfiliate comes in.
Our software uses real-time tracking via cookies, affiliate links, and pixels to help attribute leads and conversions to the affiliate that brought them to your brand. Plus, you can filter reports by metadata and view performance specs by:
But if you want a bird’ s-eye view of your results, our dashboard shows you total or time-based results from your campaigns, which you can access easily.
Curious to see word-of-mouth marketing in action? Check out these examples.
Forever 21 has over 14 million followers on Instagram, with plenty of word-of-mouth marketing that happens organically as well as with internal strategies. A quick browse through the #Forever21 tag generates a ton of results like this customer, who had her video watched over 4,000 times:
You’ll note a few hashtags like #Forever21Haul to show up in Instagram’s search results. While this poster decided to share the content of her own volition, Forever 21 as a brand has actually created its own hashtag and encouraged other shoppers to use it when they post their content: #F21xME
Key takeaways:
Influencer marketing is a great way to spread word of mouth. If you don’t have the same high following as Forever 21, you can partner with people who do have a high following of your target audience to promote your brand. Susmie’s Collection leveraged influencers to spread their brand awareness and reach a wider audience.
Key takeaways
Customer testimonials are a great form of word-of-mouth that cost you nothing more than the duty to provide a stellar customer experience. For example, our customers here at Tapfiliate regularly post positive reviews about our software on popular review sites like G2 and Intercom.
Key takeaways
Buzzfeed is a well-known online publisher with millions of viewers worldwide. They often post articles that round up various products by niche and function for different target audiences and receive commissions from the brands that own the products they feature. While the brands don’t get product placements for free, the commission is well worth the cost if they receive ample conversions and sales as a result.
Key takeaways
Word-of-mouth marketing gives your brand the juice to reach new heights without sky-high marketing costs. We see it every day on our dashboard, where our clients generate and track thousands of dollars in affiliate revenue from their partners.
Ready to leverage word-of-mouth marketing for your brand?
Looking to skyrocket? Sign up with Tapfiliate
Chrissy Kapralos
Chrissy Kapralos runs a Toronto-based writing agency called No Worries Writing Co. She’s passionate about helping businesses communicate and share their stories. When she isn’t writing about the latest tech and marketing content, you’ll find her traveling, cooking, or watching horror movies.