What You Need To Automate In Your Ecommerce Business

What you need to automate in your eCommerce business

To get a head start in today’s competitive market, business owners turn to eCommerce automation in their day-to-day. With automation software, they can streamline their business from beginning to end.

eCommerce automation is so valuable that many businesses are willing to pay thousands of dollars a month for different features.

In this article, I will walk you through the applications that can help you grow your eCommerce business, to help you decide if they are the right fit when it comes to growing your business.

Let’s get right into it.

What to automate for eCommerce business success

Automation in your business
Image source: Unsplash

These are the items that could be automated when it comes to your eCommerce business:

The email marketing automation system

Of course, you need to broadcast email marketing messages so that your target audience can find what they’re looking for and make the purchase.

However, if you had to do it all manually, this would take forever -this is not a good idea for running a business.

That is where automation comes in.

The key selection criteria for an email marketing automation system are as follows:

  1. Scalability - it is necessary for the application to expand with the business in terms of storage space and number of subscribers
  2. Stability - if the system goes down, orders will not be delivered which can lead to a drop in sales. Choosing one that historically has a very low downtime is key
  3. Security - correct storage of sensitive information will save you money from potential lawsuits and protect you from breaches
  4. Up-to-date technology - since there are dozens of new applications on the market, it is necessary for your eCommerce automation system to be updated regularly
  5. Integrations with other platforms and accounting software (Shopify/Stripe) Your email service provider should integrate with your eCommerce platform (for example, Shopify) and allow copying of order information to send mailings via API
  6. The ability to schedule messages ahead of time so that you can send them at just the right time for maximum effectiveness;
  7. The ability to create customized, segmented messages: This helps you send personal emails with a unique discount to active clients, for example.
  8. Shipping automation When shipping goods, you need to have a warehouse management system that allows you to keep track of inbound and outbound shipments. In addition to the tracking function, the application must also show information on how many items are available in stock at any one time.

This is imperative for successful sales since if there is not enough inventory, it will lead to negative reviews and irregular sales. The best thing about automation software for eCommerce sales is that it can automatically send emails with updates regarding shipment delays or even inform customers of changes in estimated delivery times because of various conditions.

shipping in a warehouse
Image source: Unsplash

This helps customers avoid stressful phone calls about missing packages or late arrivals.

Additional features you may want to include are integrations with a database for contacts, maintaining customer data, and creating sales reports.

If you are delivering customer orders to be fulfilled by another company then having an automated system that integrates with theirs is crucial for long-term success.

Automated inventory management systems

The main feature you need when choosing an inventory management solution is the ability to plan. What does that mean?

Let’s say that by mistake, you placed an order with a supplier for a large number of products which take two weeks to deliver, in addition to your usual order of inventory.

If all goes as you requested, you will have too many items in stock at the end of the month. In situations like this, it is necessary that the eCommerce platform has an option for setting reorder points and how much stock should be kept on hand.

It would also help if there were alerts when running low on supplies so that you can place orders early enough to meet higher demands later in the month. This proves especially useful for seasonal goods.

Also, to help you use your inventory effectively, an eCommerce automation software must automatically move products from one group to another For example, you can use this tool when selling out of a product.

Thanks to inventory management automation tools, the remaining goods will be moved to a separate product category where they can be sold as a replacement while not disrupting sales for other products.

Not every platform offers such functionality, so it is best to check before deciding which system to go with.

Shopping cart abandonment sequence marketing

It is possible to attract customers who are on the verge of walking out without buying anything. When customers are on your checkout page and have already entered their credit card details, they are ready to order. However, sometimes, they get a last-minute change of heart and require one last push.

With this automation tool, it becomes possible to se follow-up message at just the right time so they don’t lose interest or abandon their cart altogether. With this information, some tools can offer special discounts if they determine that a customer is likely to leave without making any purchases. In addition to having access to basic analytics, these platforms provide customer segments such as the time of day when they are most active online.

Whether you are dropshipping high-ticket items or delivering your own products, having the right messages sent out for your abandonment sequence is crucial to seeing long-term success.

Shopping cart abandonment automation is one of the strongest selling points for eCommerce software. When all the pieces come together in this way, sales increase while also improving your reputation among potential clients.
Automated product recommendations based on buying pattern and behavior
This automated product recommendations solution is a little different. It does not emit sparks of inspiration for customers to buy but instead helps them make up their minds about what to purchase more easily.

If they are having trouble in this area and can’t find the right products, users will get frustrated and leave before purchasing anything.

Automated product recommendations based on buying pattern and behavior

This automated product recommendations solution is a little different. It does not emit sparks of inspiration for customers to buy but instead helps them make up their minds about what to purchase more easily.

If they are having trouble in this area and can’t find the right products, users will get frustrated and leave before purchasing anything.

Automatically generated product suggestions help convert your potential clients if they have trouble finding what they want on your website. These suggestions will cover basic and advanced features depending on the type of product you are selling and increase the ease with which customers can find what they need on your eCommerce site.

Such a tool also provides links to detailed information about specific products so that potential clients can make an informed decision. Needless to say, if the suggestions made by this software are not relevant enough or lack interesting content ideas, visitors will turn away from them and stop coming back.

This means that automation is only as effective as its implementation on a deeper level throughout your website.o it’s essential to keep an eye out for how customizable the software you choose is.

Smart order fulfillment with smart price/quantity adjustment

This can be done according to demand trends, seasonality, and competitor pricing.

Fulfillment automation is simple enough to understand, but it requires a well-developed infrastructure to make it work.

This tool uses data collected from customer requests and orders over time to determine what stock levels should be and which items should be taken off or added to each shopping cart as they are being added.

The primary purpose of this solution is to prevent customers from running into checkout errors that occur when there is not enough stock for all purchases or if the price has changed during the purchase process (such as with coupons).

Since manually adjusting prices can only go so far, automated pricing allows you to fine-tune your merchandise selection by season without having any human intervention.

Also, fulfillment automation can help clear your slow-moving inventory and make room for new products.. You could also use this feature in other cases where you want to set a minimum or maximum limit on something - such as when there’s a limit on how many units will be offered or at what percentage of the original price.

Customer service automation

This tool helps customer service representatives keep up with all inquiries by automatically creating a ticket for each new conversation.

Today, eCommerce businesses face a problem that is by no means easy to deal with: how do you manage so many customer requests at once? Email takes up too much time when people need answers right away.

Unfortunately, this is the only viable option if your business does not have live chat software or any other kind of team collaboration tool. While some companies have their customer support staff, others outsource it to a third-party service provider.

Of course, this means more money for them in the long run, but it also increases the number of issues that they will have to handle as their client base grows and more customers start coming through the door daily. The larger your customer base is, the more problems will start to appear.

The obvious solution that most eCommerce owners go for is software automation.

Visitor segmentation and tracking

This feature helps businesses understand the behavior of their customers and increase conversion rates.

The better you know your potential clients, the more likely you are to gain their trust, which is something that many eCommerce businesses strive for - after all, it does mean more profit in the long run.

Visitor segmentation
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The first step towards this goal would be tracking each visitor’s activity on your website by using a whole range of different parameters. It appears that not every one of them needs special attention or deserves extra nurturing (meaning that it should focus on the customers that have historically proven to be the best spenders on your website).

This type of software can help you distinguish those you should prioritize from those who should receive only basic customer service because they will likely never buy products from you again.

By doing so, you will save a great deal of money that could instead go towards further analysis and future attempts at turning the best leads into potential customers.

It also helps build up your personal brand as customers will start to feel that you know exactly which stage of their journey they are at by providing them with what they need at the right moment.


In conclusion, you can see that there are many areas where your business needs to automate specific tasks.

Not all of them should have special priority. Some eCommerce owners don’t have enough time or money to tackle every problem at once, and they end up ignoring some issues altogether.

However, when it comes to customer service automation, visitor segmentation, and tracking, no issue should be overlooked if you want to keep up with the fast-paced world of online shopping.

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