ReferralCandy Referral Marketing Tracking Software: Features, Integrations and Pricing

Whether you have thousands of customer referrals every month, or less than 50 every week, a reliable referral tracking software like ReferralCandy is essential to save time, allocate rewards, and automate processes.

ReferralCandy specializes in referral marketing – we’ll dive into their features, integrations, pricing and more. We will also introduce Tapfiliate as an alternative for your referral marketing program.

ReferralCandy referral tracking tool

ReferralCandy is a solution for customer referral programs designed for e-commerce stores. It gives businesses the power to incentivize their customers to refer their friends, increasing sales and gaining new customers in the process.

ReferralCandy features

Automation:

ReferralCandy offers automation by inviting customers to join your referral program after purchasing. The platform can track successful referrals and iit provides the mechanism to identify and decline rewarding suspicious referral activities, safeguarding you against referral fraud.

Analytics:

ReferralCandy provides comprehensive analytics for your referral program. It helps you to monitor sales stemming from referrals and identify where your referrers are sharing their referral links (for example, people might share their referral link more on WhatsApp or Facebook Messenger.). You can also gain insights into your most active referrers and see social media posts that include your referral links. Additionally, the platform lets you assess the performance of your referral program in comparison to industry benchmarks.

Templates for branding:

ReferralCandy users can employ pre-made email templates directly and personalize them with their brand identity. For those with additional customization needs, ReferralCandy provides complete flexibility, with in-depth customization through HTML & CSS editing.

Channels:

ReferralCandy provides different methods to invite customers to participate in your referral program. You can:

• Send mass emails to your mailing list, inviting them to join.
• Display a popup invitation to customers post-purchase.
• Forward invitation emails to new customers post-purchase or upon product delivery.
• Direct customers to a dedicated landing page to obtain their referral link.
• Incorporate a signup form on your website, letting customers join the program while browsing.
• Integrate referral links into your ongoing newsletters, encouraging current readers to make referrals.

Support:

ReferralCandy has a support center and knowledge base available for customers. There are a lot of positive reviews about their customer support on G2, and on Capterra their score for customer service is 4.8.

ReferralCandy referral tracking

With ReferralCandy, users can monitor the metrics that drive their referral programs. This includes tracking the revenue generated specifically from referrals, the number of customers actively participating in the referral program, and the amount of referral-driven traffic to their website.

Customization

ReferralCandy has several options for customization. These include:

Custom Developer Integration:

• Offers advanced options like JS and API integration for enhanced flexibility.

User-friendly Customization:

• Brand emails and pages to fit your style.
• Use ready-made templates or modify to suit your branding.

Developer Flexibility:

• Complete control over templates through HTML & CSS editing.

Reward Customization:

• Choose rewards for both referring customers and those they refer.
• Options include store discounts, cash payouts, and custom rewards.

Analytics

ReferralCandy’s reporting offers brands an insight into customer referrals. Helping businesses to pinpoint which existing customers are actively engaged in their referral program, the individual usage statistics provide more insights into individual activities.

Its ability to track and display referred purchases gives brands a tangible measure of the effectiveness of their word-of-mouth marketing.

ReferralCandy integrations

ReferralCandy offers versatile integration for online shops. Options include:

• Direct connections with Shopify and BigCommerce so you can get integrated easily.
• Email integration – paste the ReferralCandy tracking code onto your checkout page
• Subscription apps including recharge, Paywhirl and Bold
• Developer integration using JavaScript or API for additional customization options

ReferralCandy pricing

Premium: $47 per month with 3.5% commission fee. This plan is aimed at small businesses who are just starting their referral programs.

Plus: $275 per month with 1.5% commission fee. This plan is aimed at businesses who want to grow quickly using referral marketing

Enterprise: No pricing available. This plan is for large organizations looking to expand quickly using referral marketing.

ReferralCandy competitors

Tapfiliate: Dive into Tapfiliate’s user-friendly interface and discover a world of efficient referral tracking tailored for your needs.

Talon.One: Create automated incentive campaigns without needing to code.

Referral Rock: Provides tools for setting up and managing referral programs with an emphasis on automation.

Rewardful: A platform that enables businesses to set up and manage affiliate and referral partnerships

Ambassador Referral Marketing: A platform that is designed for word of mouth marketing and loyalty programs.

ReferralCandy customers

Brands like Steve Madden, the fashion-forward footwear giant; Tupperware, your trusty companion in innovative kitchen storage; and Ledger, a beacon of security in the cryptocurrency domain, have all entrusted their referral marketing strategies to ReferralCandy.

ReferralCandy reviews

Navigating the world of customer referral platforms, ReferralCandy has certainly made its mark, garnering commendable scores: 4.8 on Shopify, 4.4 on G2, and 4.5 on Capterra. Users frequently praise the platform’s customer support and its automation capabilities, both crucial facets in the referral marketing landscape.

However, it’s worth noting that some users have expressed challenges during the setup phase, underscoring the importance of a seamless onboarding experience. Chris F expands on this:

“The setup takes a little while and isn’t super intuitive, but I was able to figure it out with some customer service help.”

How to choose a referral tracking software

Navigating the vast world of referral tracking can sometimes feel overwhelming. Yet, finding the right software is pivotal in driving growth and understanding your customers. But where do you start? And what do you need to look out for? We’re here to guide you step by step.

Step 1: Identify what you need

Before diving into the options, pause for a moment. What’s the purpose of this software for you? Whether you’re searching for a way to track customer referrals or hoping to give different rewards, your specific needs will be your guiding star.

Step 2: Conduct research

There’s a wealth of information available online. Forums, blogs, and even hashtag searches like #ReferralSoftware can offer insights. Read reviews, and remember to consider the source.

Step 3: Compare the features

No two software solutions are identical. List down the features each offers and compare. Ask yourself, does this platform have what you need? For instance, if you’re delving into influencer marketing, does it allow for hashtag tracking?

Step 4: Check out the user experience

Your software should not only be functional but also user-friendly. Look for intuitive interfaces and ensure the platform offers an easy learning curve.

Step 5: Ensure you can integrate

Integration is key in today’s interconnected world. Ensure your chosen software can seamlessly integrate with other platforms and tools you use.

Step 6: Check pricing

While cost shouldn’t be the sole deciding factor, it’s essential to ensure the software fits within your budget. Remember, sometimes you get what you pay for.

Step 7: Take part in a free trial

Many platforms, like Tapfiliate, offer free trials. This is an excellent opportunity to test out functionalities and see if the software is a good fit.

Step 8: Ensure there are good security measures in place

Security is paramount. With sensitive data at stake, ensure the software you choose has robust security features in place.

Step 9: Check customer service

When you encounter a hurdle, a responsive customer service team can make all the difference. It’s always a good idea to ensure the platform you select has a reputation for excellent support.

Tapfiliate referral Tracking software: A flexible alternative to referralCandy

As we delve into Tapfiliate’s offerings, we’ll explore its unique features, understand its adaptability, and discern whether it might just be the tool you’ve been seeking to elevate your referral game.

Tapfiliate is a versatile alternative to ReferralCandy. With referral and affiliate marketing constantly evolving and changing, flexibility and adaptability become essential to a brand’s success.

Reporting in real-time: Tracking and attribution

In the fast-paced world of digital marketing, the importance of real-time reporting can’t be overstated. Tracking and attribution have evolved into an indispensable tool for businesses aiming to stay ahead of the curve. How do you measure the success of your referral marketing efforts? With real-time conversion insights, you’re no longer in the dark. Whether it’s identifying which purchased items are trending, managing batch orders, or spotlighting one-off sales, real-time tracking provides a holistic picture, ensuring that your strategies are always data-driven and fine-tuned to market demands.

But what if your sales channels go beyond online touchpoints? Enter the magic of offline tracking. Imagine being able to attribute sales to specific campaigns without relying solely on clicks. With clickless tracking using unique coupon codes, this is no longer a mere wish but a tangible reality.

And the cherry on top? The ability to customize your cookie duration on your referral program, allowing you to decide how long the window is for your customers to refer sales. In a realm where precision is paramount, these features empower you to make decisions with confidence and clarity.

You might also be surprised to learn that Tapfiliate’s expertise isn’t limited to referral marketing; it’s also a powerhouse for tracking affiliate and influencer conversions. Try your 👉 free 14-day trial today

Integrations:

Choosing a platform with diverse integration capabilities is essential. Tapfiliate is integrated with 36 platforms. Whether you’re operating an ecommerce business through Shopify or WooCommerce, utilizing SaaS solutions like Cratejoy and Memberful, diving into e-learning through platforms like Teachable and Campwire, managing recurring billing with Recurly and Paywhirl, or handling transactions via trusted payment gateways like PayPal and Stripe, Tapfiliate’s got you covered.

But what if your needs demand more personalized solutions? Tapfiliate offers a REST API integration, opening doors to customization options. For those who have custom-made websites, the platform also has a Javascript integration.

Partner recruitment:

Fostering brand advocacy among your customers can easily amplify your reach. With Tapfiliate, you can seamlessly invite customers to join your referral program automatically.

And for those devoted customers who’ve already shown interest by pre registering for your referral program? You can efficiently bulk import them, ensuring no one is missed.

Tapfiliate’s customer login dashboard is available in six different languages. This can help to widen your brand’s reach but also offers a more personalized experience for your customers.

Flexible commissions or rewards

Imagine a system where each successful conversion awards the referrer with 5 points.

Sounds simple, right?

However, you’ve decided the real reward comes into play when they amass 25 points, essentially motivating them to drive five distinct conversions.

On the other hand, should you opt for lead tracking over immediate purchases, the reward mechanism kicks in once the potential customer actually completes a purchase.

The points then land in the referrer’s account, an acknowledgment of their effort.

Alternatively, you could consider a system where referring three people grants one a free premium month.

And actual purchases aren’t a requisite.

Even trial sign-ups can be marked as conversions, translating to points for the referrer. But what about those who prefer straightforward cash rewards?

With Tapfiliate, you can offer fixed rates or even a percentage of the sale amount as rewards for your customers.

Automation

Imagine this: Instead of manually reaching out, your system can send out automatic emails, inviting your valued customers to join and champion your brand. The moment a sale gets referred, a triggered email is sent, keeping your customer in the loop.

Tapfiliate offers automation via triggers and workflows

But what about tracking rewards to the correct referrer? This process is automated too, ensuring accurate tracking every single time.

Additionally, you can avoid lost revenue on refunded sales with Tapfiliate.

Pricing:

Essential: $89 per month, designed to provide foundational referral marketing tools for growing businesses.

Pro: $149 per month offering advanced features tailored for professionals seeking to elevate their marketing efforts.

Enterprise: Custom pricing offers custom pricing to cater to unique business needs, ensuring scalability and tailored solutions for large-scale operations.

Dive into the power of referrals with a 👉 free 14-day trial of Tapfiliate and see the difference it makes for your business.

Customer support

Tapfiliate’s performance marketing software is intuitively designed for easy plug-and-play functionality, yet we go the extra mile with diverse customer support channels to optimize your experience. Our extensive knowledge base provides solutions to common queries, but we also emphasize the human touch in the tech sphere. How? Our dedicated customer support team is ready to assist around the clock through our live chat feature. Feedback on Captera, with an impressive 4.5-star average, showcases our dedication to top-tier service, complemented by a stellar 92% user satisfaction rate on Intercom.

ReferralCandy Referral Management vs Tapfiliate Referral Management

Pricing:

When delving into Tapfiliate and ReferralCandy, each offers distinct solutions catering to diverse business requirements. Tapfiliate’s approach centers around flexibility: the “Essential” plan at $89 monthly caters to foundational needs, and the “Pro” tier at $149 monthly provides advanced functionalities. Those seeking tailored solutions can opt for the “Enterprise” with its custom pricing.

On the other hand, ReferralCandy’s Model leans towards an emphasis on scalability. Their “Premium” plan at $47 per month has a 3.75% commission fee, which will elevate the monthly payments for businesses with significant sales volumes. The “Plus” plan, $275 monthly with a 1.5% commission, targets businesses poised for rapid growth, while the “Enterprise” tier is tailored for established industry players seeking expansive referral strategies.

Tracking:

When comparing ReferralCandy and Tapfiliate tracking, both present valuable solutions for modern businesses, albeit in distinct ways. ReferralCandy’s approach emphasizes transparency and user-engagement. With this platform, businesses can seamlessly monitor vital metrics, such as revenue derived from referrals, the participation rate in their referral programs, and the influx of referral-driven website traffic. It’s all about understanding and harnessing the power of your community.

In contrast, Tapfiliate offers a comprehensive view into the dynamic world of referral marketing. Recognizing the power of instantaneous insights, it ensures businesses are never left guessing. From one-off orders, to batch orders and subscriptions, real-time insights equip businesses to be nimble and adaptive. Plus, the capability to tie sales to specific campaigns using unique coupon codes, even without clicks, demonstrates the evolution of modern tracking, makes it an asset for forward-thinking businesses.

Referral program management:

Starting with a user-friendly approach, ReferralCandy shines in automation. After a purchase, it invites customers to join your referral program, tracks successful referrals, and even safeguards against referral fraud. You’re not just monitoring sales; you’re understanding where and how your referral links are shared, tracking your most active referrers, and even peeking at social media shares. Branding is a simple with customizable email templates, and the platform’s flexibility in inviting customers across various channels, from mass emails to dedicated landing pages, is straightforward

Tapfiliate, on the other hand, is created for businesses that value real-time insights and in-depth customization. We don’t just offer tracking; we offer a deep dive into the metrics that count.

Plus, the magic of offline tracking means it’s not just about online touchpoints anymore. With Tapfiliate, businesses are empowered to attribute sales to campaigns without solely relying on clicks.

The platform is integrable with numerous online service providers, from Shopify to Teachable. But where Tapfiliate truly outshines is its commitment to personalization. Their customer dashboard speaks six languages, and their flexible reward system caters to a diverse set of business needs, from point accumulations to cash rewards. Automation with Tapfiliate is all about timely, accurate communication, from automatic email invitations to accurate reward tracking.

With both softwares the responsibility of issuing rewards lies with you, the business owner – they track who the rewards should go to. Regardless of each platform’s features, ensuring your referrers receive their well-deserved incentives is a hands-on task.

In essence, while both ReferralCandy and Tapfiliate excel in their unique ways, your choice hinges on what facets of referral management resonate most with your business needs.

Support

Both Tapfiliate and ReferralCandy prioritize user experience through their customer support frameworks. Tapfiliate has strategically designed its software for swift plug-and-play integration and underscores the significance of a human-centric approach, even in the digital domain. Their round-the-clock live chat, bolstered by a commendable 4.5-star rating on Capterra and a 92% satisfaction rate on Intercom, stands testament to their commitment. On the flip side, ReferralCandy too receives accolades for its automation prowess and customer support. Their customer-centricity is evident in a robust 4.8 rating on Capterra, illustrating that in the realm of referral marketing, both platforms shine in ensuring their users feel valued and supported.

If you are looking for a referral tracker, Tapfiliate offers a free 14-day trial so you can see if it is a good fit for your business.

FAQs about ReferralCandy Referral Tracking Software

What is ReferralCandy?

At its core, it’s a refined referral marketing platform, designed to enable businesses, both burgeoning and established, to incentivize their loyal customers for spreading the word.

What are the limitations of ReferralCandy?

While ReferralCandy diligently tracks and pinpoints who should receive rewards for their referrals, the onus of actually disbursing these incentives rests on the shoulders of the business itself. It’s a facet that mandates an added layer of oversight and administration from businesses, ensuring that the rewards reach their rightful recipients.

Who are ReferralCandy’s competitors?

Tapfiliate: Tapfiliate offers a comprehensive affiliate and referral tracking solution, tailoring marketing efforts to boost brand advocacy and ROI.

ReferralRock: ReferralRock empowers businesses to automate every aspect of their referral marketing strategy, turning loyal customers into active promoters.

LeadDyno: LeadDyno stands as a user-friendly affiliate management tool, simplifying the processes of launching, managing, and scaling affiliate programs.

ReferralHero: With its emphasis on ease of use, ReferralHero provides businesses with intuitive tools to grow through word-of-mouth marketing, amplifying reach and conversions.

Are you looking for other alternatives to ReferralCandy to see how they compare to Tapfiliate? Check out our alternatives page.

Do you want to try Tapfiliate to see if it’s a good fit for your business? We have a free 14-day trial