Referral Factory Tracking Software: Features, Integrations and Pricing

Are you looking to launch or expand your referral program and leverage word-of-mouth marketing? Referral Factory could be a solid software option.

We’ll walk through the platform’s core features, reviews, pricing, and present Tapfiliate as a more affordable option for smaller businesses interested in a customer referral program.

Referral Factory Referral Tracking Tool

Referral Factory is an affiliate management platform that specializes in helping brands with customer referral programs. It allows you to build a program with custom web pages and rewards for existing customers to refer new customers to your brand.

Referral Factory Referral Tracking

Referral Factory allows brands to track leads via referral codes and referral links. Its analytics dashboard displays YTD referral revenue, conversions, and daily referrals generated. Tracking functionalities display data on the platform’s dashboards; however, you can also export tracking data to CRM platforms with integrations, or via API. Just remember that API access is only available to users on the Basic Plan ($200/month) or beyond, not the Starter plan. 

Referral Factory Features

Build branded pages for your referral program

Referral Factory has a drag-and-drop referral program builder that allows you to build a custom program without having to code. You can customize web pages for both your customer base doing the referring and the referred customers. The platform also enables white-labeled pages and dashboards, meaning you can eliminate the Referral Factory branded elements and replace them with your own. However, keep in mind that the white-labeling feature is only accessible to users signed on with the Pro subscription tier or higher (minimum $400 per month).

Promote your program

Referral Factory offers a few different methods to promote your referral program. These include website pop-ups, web widgets, referral links, CRM contact syncs, and automated customer communications. 

Tracking and analysis

Referral Factory gives you eyes on customers who refer new leads, helping you see which ones need a reward. On top of that, the platform’s deep referral analytics help you view referral data in real-time. Brands can also leverage the platform’s CRM integrations for data sharing and more referral potential.

Rewards

Referral Factory offers brands a variety of reward types for their customers. Custom rewards include vouchers, cash rewards, digital cash cards, gift cards, donations, or regular bank transfers for multiple currencies across over 50 countries. Referral campaigns have automated rewards where you’ll know exactly which customer needs a reward based on their new referrals.

Automation

You can automate many facets of your referral program with Referral Factory’s integrations to apps where you can enable referral requests across contacts on those apps (Hubspot, Salesforce, etc.). 

Multi-language

Referral Factory offers referral programs in over 23 languages like English, Spanish, Swedish, Japanese, German, French, and more. 

Website popups and widgets

You can use Referral Factory to enable a pop-up on your business’s website. The pop-up is customizable and invites anyone who visits your site to share a referral link for their friends. Additionally, Referral Factory offers widgets for added access for potential customer referral partners. 

Fraud tracking

Brands receive fraud detection alerts for any suspicious users in their referral program. This is accessible to all users on any subscription tier. However, only pro plans ($400/month) get the added comfort of two-factor authentication. 

What are the Customization Options on Referral Factory?

Customization options include on-brand stylistic elements for your campaign, including fonts and colors, as well as over 100 referral program templates you can pick from by industry. Most reviews on Referral Factory cite satisfaction with template variety and availability. 

Referral Factory Integrations

Referral Factor offers solid automation potential through its deep integrations with Zapier and other CRM software like Salesforce, monday.com, Pipedrive, Zoho, and Hubspot. They also integrate with payment processors like Stripe. 

Most reviews cite satisfaction with Referral Factory’s integrations. However, it’s worth noting that an odd number mentioned issues, like Ecem C, a drafting specialist who uses Referral Factory at her employer’s small business: 

Integration with other tools we use was sometimes problematic.

Pricing Options for Referral Factory

Referral Factory has a wide range of pricing tiers. While all subscriptions come with integrations, rewards, templates, and fraud alerts, you’ll have to move up the tiers for any sort of customization features like white-labeled pages, webhooks and automation, or custom domains. This might make it more expensive for startups like Justin L. mentions in his otherwise positive review: 

For somewhat smaller companies like mine, it can sometimes be a bit expensive.

Here’s a quick breakdown of Referral Factory’s pricing: 

• Starter: $95/month. 500 referrals, 1 campaign, basic rewards, integrations, fraud alerts, templates. 
• Basic: $200/month. 20,000 referrals, unlimited campaigns, video call support, webhooks & API, affiliate analytics.
• Pro: $400/month. 40,000 referrals, unlimited campaigns, user verification, custom domain, two-factor authentication security, 
• Advanced: $800/month. 80,000 referrals, unlimited campaigns, Independent data server, custom legal agreements. 
• Enterprise: $1,800/month. 180,000 referrals, unlimited campaigns, strategic support, dedicated campaign manager

Who are Referral Factory’s Customers?

Referral Factory has a wide roster of customers in various niches and business sizes. You can peep some of the industries for their customers by looking at their referral program templates, each designed uniquely for: 

• Ecommerce 
• Plumbing
• B2B SaaS
• Agency
• Education
• Finance
• Crypto
• Real estate
• Recruitment
• Cleaning industry
• Broadcast

What are Referral Factory’s Reviews Like?

Most of Referral Factory’s reviews are positive. On Capterra, they have an average 4.8/5-star rating across over 100 reviews. They also have a 4.8/5-star average rating on G2. Positive notes on the platform’s Capterra page include ease of use, accessible templates, proactive customer support, and easy customization. Negative points include limited templates for specific businesses, a high learning curve, and excess fees for custom domains. 

G2 positive comments applaud Referral Factory’s accessible user interface, user-friendly drag-and-drop program builder, varied referral campaign templates by industry, and solid white-labeled branding. Points of criticism include limited editing potential for templates, lack of instructional videos for onboarding, and barriers to direct bank payments. 

How Do You Choose Referral Tracking Software for Your Business?

Wondering if Referral Factory is right for your brand? Walk through our referral tracking software selection process to know for certain: 

Ask Yourself What You Need From a Referral Software

Businesses across many sizes and niches look for referral software with different motivations. Maybe you want to launch a brand new referral program and need some support to streamline the process. Or, perhaps you have a program and want to expand it. Other goals for referral software tools might include a filtration process to avoid fraudulent users, more customization and white-labeling to promote brand trust, or automation to streamline your tasks. 

Discover What’s Available

See what’s on the market. There are plenty of referral and affiliate management software available. Start by researching software specific to your niche or industry; similarly, look for software with a strong reputation for supporting new affiliate programs if you’re new, or established ones if you have a strong foundation. 

Additionally, look to LinkedIn and other industry networks to find out what your colleagues use for referral software. Examine what success they have with it and pay particular attention to the colleagues and network connections with similar business challenges as yours. 

Look at Features

Most referral marketing software has basic tracking and analytics features, customer communications, promotional referral tools, and integrations. But the best software will offer: 

• Link and discount code tracking
• Fraud prevention features
• Flexible commissions, including commission groups, percentage-based, fixed-free, and product-specific commissions
• Automated workflows
• Customization for branding
• Custom reports to inform your strategy

PS — Tapfiliate offers all these features and more. 

Check Your Tech Stack to See if You Can Integrate

Integrations help you streamline your referral program. Imagine the time difference between adding customer information manually versus exporting them from your CRM like Hubspot. Hours of time, saved. That’s why you should look for referral marketing platforms with direct integrations to your favorite software tools. The goal? To make your life easier and your marketing to-do list shorter. 

Look at Pricing and Compare it With Your Budget

Pricing for referral marketing software varies drastically. While some bigger-name platforms boast independent data hosting and robust customization, the price tag isn’t always worth the results you’ll garner. Newer businesses should ensure their software spend doesn’t exceed what’s reasonable for their marketing budgets. 

Take Advantage of Free Trials to Find the Best Fit

You wouldn’t buy a car without taking it for a test run, would you? Look at referral marketing software the same way through its user experience. You should feel cool and collected navigating the software’s features, whether it’s adjusting rewards or filtering reports to get the insights you need to inform your marketing plan. Take this opportunity to reach out to customer support and assess their competence and responsiveness in supporting you with a difficult feature. 

Ensure you set up and use the software during your trial to see if it’s user-friendly

Check Out the Software’s Security Measures

Your customer successfully referred 3 new leads — but how do you know they’re legit? The right referral marketing software will have your back with suspicious user notifications and alerts for fraudulent clicks. You should also take extra care to protect your data. Look for software companies with GDPR compliance. 

Make Sure you Interact With Customer Support

Look at software reviews to assess the customer support level. It might not seem as important an element as the key features, but a competent rep can be the difference between hours of time and even leads and revenue. Even past the reviews, explore customer support for yourself. You should look for timely responses, 24/7 access, and knowledgeable and trained staff, like Tapfiliate’s. 

A Powerful Alternative to Referral Factory: Tapfiliate Referral Software

Referral Factory might be a good fit for enterprise businesses looking for independent data hosting and customization. But the price point for all these features rings high as you go up the subscription tiers. 

If you want a combined affiliate and referral marketing program, Tapfiliate offers an affordable solution with flexible commissions, white-labeling, andautomation features. 

Real-time Tracking From Affiliate, Influencer and Referrals – Not Only From Your Customer Referral Program

Your customers are a valuable source of marketing for new leads. That’s why Tapfiliate has a fully automated customer referral program, where you can automate invitations to your customers. 

But the partnership marketing world goes past customer referrals — influencers and website affiliates have windows to your target audience for you to leverage as well. 

Tapfiliate offers affiliate tracking features like customizable affiliate links and coupon codes to help you see revenue and conversions across all your partners. Just look at our client Enpal, who onboarded over 200 affiliate partnerships with Tapfiliate. 

The best part? See results in real time so you can get those juicy insights by affiliate, channel, partner type, or product at any time. 

Quick and Easy Integrations

Tapfiliate offers 34 direct integrations with marketing, CRM, e-learning, e-commerce, recurring billing, and payment gateway software to keep all your affiliate marketing tasks running smoothly. And if you have a favorite tech tool that isn’t listed? You can create a custom integration via JavaScript or the REST API. 

Power Your Customer Referral Program With Automation

Imagine the tediousness of examining your customer purchase history and sending out mass email notifications manually to them in order to promote your referral program. No marketer has the time, and we know that. 

So Tapfiliate offers automated workflow features to streamline your referral program growth. Our handy Zapier integration lets you send triggered emails to potential customer referrals and beyond (more on that shortly). 

Flexibility With Commissions

Some business owners prefer percentage-based commissions, others prefer a fixed fee. 

You might pay one affiliate more if they have a more qualified audience, or spend a little more when they help sell specific products. 

This is the beauty of Tapfiliate’s flexible commissions. They work with you to create a payment structure that suits both your revenue goals and affiliate engagement. 

Customize Your Referral Program

Brand logo? Check. Branded colors, fonts, and other web elements? Triple check. 

Tapfiliate has you covered with customization features to make your dashboards, web pages, and affiliate pages as aligned with your brand as possible. Our white-labeling features remove Tapfiliate’s branding so you can feel more at home on our platform with your custom-branded elements. 

Get Help When You Need it With Customer Support

The human element is the most important in any piece of tech. Tapfiliate takes training and education seriously for our entire customer support team, and it shows with our 94% customer support rating on Intercom. 

Catch us 24/7 on our live chat, explore our support articles, or access premium support with one of our higher-tier subscriptions. 

Pricing For All Stages of Your Business

Every brand has a growth curve, and we believe affiliate management software should reflect that in its pricing. 

Tapfiliate’s plans all include real-time affiliate tracking with referral links or coupon codes, access to our automation features and integrations, as well as ample conversions and clicks tracked. Here are a few more details about each of our pricing plans: 

• Essential: $89/month. Email and chat support, seamless integrations, real-time tracking and analytics, unlimited affiliate programs, custom sign-up fields. 
• Pro: $149/month. Custom domains, multi-level marketing, bonus incentives, 5 team members. 
• Enterprise: Custom pricing. Full white-label, unlimited tracking, dedicated personal account manager, custom wording. 

See what you get with each plan on our pricing page. 

Referral Factory Affiliate Management vs Tapfiliate Referral Management

So, how do Referral Factory and Tapfiliate stand apart? Here are some comparisons across software elements to help you decide which software is better for your business goals. 

Referral Program Management

Referral Factory’s program management features are robust, with customizable rewards and payments, white-labeling, and automation through its many CRM integrations. Tapfiliate offers more potential for affiliate engagement with more affordable access to custom commissions and bonuses, along with branded elements and announcements that you can set up via our automated workflows and triggers. Ready to see for yourself? Start your 14-day free trial today!

Tracking and Reporting Analytics

Both platforms offer real-time, instant reporting for all referred customers and conversions. But Referral Factory only manages referrals, while Tapfiliate gives you eyes on all leads from your partners, including referrals, affiliates, influencers, coupon websites, and many more. Our custom reporting features and rich filtration functions show insights on tons of data like revenue by affiliate or product, helping you structure and inform your growth strategy. 

Customization

Referral Factory and Tapfiliate offer customization options with white-labeling and branded elements, as well as customizable commissions and rewards. Tapfiliate goes a step further with more affordable custom domains and links, as well as custom sign-up fields and cookie windows. 

Support

Both Tapfiliate and Referral Factory have strong reviews regarding customer support. However, Tapfiliate stands out with its 24/7 live chat access, whereas Referral Factory only has a contact form. 

Both platforms offer premium support options as you move up subscription tiers. Tapfiliate’s enterprise plan is more reasonable for brands who want a dedicated account manager than Referral Factory’s upper tiers. 

Pricing

Referral Factory has more pricing options to suit different requirements for certain features. Tapfiliate has three pricing tiers, but you can generally access more value in our Pro plan with custom domains, bonus incentives, short links, and item-based commissions, the latter two of which aren’t offered on any of Referral Factory’s pricing plans. Brands can access a dedicated campaign manager on both platforms but Tapfiliate’s enterprise plans tend to be cheaper than Referral Factory’s $1,800 enterprise plan. 

FAQs About Referral Factory

What is Referral Factory?

Referral Factory is a referral marketing software that offers drag-and-drop program builders, industry-specific campaign templates, and integrations with popular CRM software. It has a wide variety of features across many subscription tiers, though more formidable features aren’t accessible without upgrading to more expensive plans. 

What are the Limitations of Referral Factory?

Referral Factory is limited in its focus on referrals versus other types of partnerships. 

You’d need separate software (like Tapfiliate) to track any other types of conversions from partnerships and overall metrics like conversion rate across the board. Furthermore, some of the core features sought after by many business owners are inaccessible since they’re in Referral Factory’s more expensive tiers. 

Who are Referral Factory’s Competitors?

Referral Factory is a referral platform that supports brands in recruiting current customers to refer new leads, rather than established affiliate marketers. Here are a few similar affiliate management tools on the market: 

• Tapfiliate: Scalable affiliate management platform with an automated referral program to help you recruit more affiliates and customers, complete with flexible commissions, white-labeled pages and custom branding, automated workflows, and real-time reporting. 

• Rewardful: Specialist affiliate management software for B2B SaaS brands across the customer service, tech, AI, and finance niches. 

• Ambassador: A slightly more expensive affiliate and referral marketing software with personalized rewards and robust security features. 

• AffiliateWP: This affordable affiliate management tool is a WordPress plugin only available to businesses with a WordPress website. 

• LeadDyno: Specializing in lead conversion functions, LeadDyno is an affiliate management software that offers unlimited commission groups, MLM management, and an automated customer referral program. 

Are you looking for a powerful Rewardful alternative? Try out Tapfiliate’s  👉 free 14-day trial.