23 eCommerce mobile design tips that help you increase sales
More than half of all online traffic now comes from mobile devices, so you must optimize your eCommerce site for those users.
Here are some tips to help you increase sales from mobile shoppers
1. Simplicity is key
Your mobile site should include only the essential features to make a purchase. If you have too many design elements, they can become distracting and confusing for users. Using white space to separate different elements on the page is a good way of keeping things simple and easy to understand.
Make sure the layout of your pages is easy to navigate on a small screen. Use buttons and menus that are easy to tap, and allow users to search for products easily.
Navigation menus can be pretty tricky on mobile devices as space is limited, and buttons have to be big enough for people using their fingertips to click on them. One way to keep things simple is to use fewer menu items in your main menu and then create submenus for more detailed options.
2. Make use of images
Images are a great way to draw attention to your products and increase sales. Use high-quality, eye-catching images to make users want to learn more about the product.
Ensure that your images are sized correctly for mobile devices and are easy to see on a small screen. If necessary, use zoom features to enlarge the image when it’s clicked.
3. Use videos
You can also use videos to create a strong impression on mobile shoppers. Product videos can help customers understand and connect with your brand better.
Make sure they are short and to the point and add something to the user experience. While they can be a great way of marketing your products, using videos on a mobile site can slow down the loading time. Use them sparingly, and only if they are indispensable.
4. Use large text
Text on a mobile device should be large and easy to read. This means using a clear font and plenty of contrast between the text and its background. Using a font size of 16 pixels is recommended.
Image source: J.Crew
5. Use a responsive design
Use responsive design, so your site works well on mobile devices of all sizes and shapes. A responsive website will adapt to the screen size it is being viewed on, so you don’t have to worry about optimizing your site for different devices. This way, your users can have the same great experience regardless of what kind of device they are using.
If you use a separate mobile version of your site, make sure it is easy to see the product details that are important to shoppers, such as size and color options. Also, be sure it’s easy to see prices and make it easy for users to add items to their shopping carts.
6. Offer multiple payment options
Make sure you include mobile-friendly payment methods, such as Apple Pay and
Android Pay. Many eCommerce customers are already familiar with these services, so allowing them to use these methods allows them a more convenient way of making purchases on your site.
7. Include customer reviews
Customer reviews can be a valuable source of information for mobile shoppers. Ensure you include them on your site and make it easy for users to read them.
However, don’t include too many reviews, as it can be overwhelming.Including the main points from a few top reviews can help customers make an informed decision. For example, Amazon does a great job of displaying customer reviews or ratings. When clicking on the ratings, you can get a more granular view of reviews.
Image source: Amazon
8. Use push notifications to keep customers updated
Push notifications can be a great way of keeping mobile users informed about sales, new products, and special offers. Make sure you only use them if they are genuinely relevant to customers, or they may unsubscribe from your site.
9. Prominently display delivery times and costs
Please ensure essential information, such as delivery times and costs, is displayed prominently on the page so that it’s easy for customers to see. This will help them make a purchase quickly without having to search for the information they need. Place important information above the fold to ensure it’s visible when the page first loads.
10. Include social media icons
Allowing users to share information about your products on social media is an essential feature for mobile shoppers. Include social sharing icons that enable users to share information with others easily.
11. Ensure that your site loads quickly on mobile
Mobile shoppers don’t want to wait around while the page loads, so make sure your site loads quickly and that there aren’t any broken links or missing images. If a user must wait more than three seconds for the page to load, they will most likely move on to another more responsive site.
12. Make it easy to contact you
If shoppers have any questions or problems with their order, they will need a way to get in touch with you. Make sure you include a contact form on your mobile site and make it easy for users to find.
Customers should be able to reach you easily from their mobile devices, so include a link that allows them to send an email or make a phone call. This will lead to a delightful customer experience for every user on your mobile website.
13. Make it secure
Mobile shoppers expect the same level of security that they would receive from a desktop site, so make sure your mobile site is encrypted and safe.
14. Use clear and concise language
Use clear, concise language to explain your product and how it works. This will help customers understand the benefits of purchasing it from you over other eCommerce sites with similar products or services available for purchase.
15. Use a color scheme that’s easy on the eyes
Use colors like blue (which are easy on the eyes) to create an environment where customers will feel comfortable browsing through your website without feeling overwhelmed by too much information at once. Don’t use too many colors in one place - this will distract customers from the primary purpose of your page (to make a purchase).
A contrasting color for your CTA button will help it stand out on the page and be more visible to customers. This makes it easier for them to click on the button and complete their purchase. A great example is Etsy’s add to cart experience.
Image source: Etsy
16. Provide a FAQ section for common questions and concerns
Provide answers to common questions that customers might have about purchasing from you to make their shopping experience easier and more enjoyable. This will also help reduce the number of customer service inquiries you might receive.
FAQs can also help your discovery in search engines, as Google will often present those in search results expanding your brand presence there. For example, the team at gaming site Solitaired found that adding an FAQ to their Yahtzee game drove more engaged visitors who subscribed to their premium offerings.
17. Keep your forms simple and easy to complete
Keep your forms simple and easy to complete so customers don’t get frustrated while filling them out. If you have too many fields or questions, it may turn customers away from completing their orders because they feel like it’s too much work for them.
18. Don’t use pop-ups on mobile devices
Avoid using pop-ups or other intrusive elements that could distract someone from purchasing on your site. These things often frustrate people and make them leave before they even get started.
19. Reduce the number of steps in the checkout process
The more steps there are in your checkout, the greater the chance users will abandon their shopping carts. Make sure you reduce this as much as possible by only including information that is absolutely necessary for completing a purchase.
20. Don’t hesitate to include the back button on your site
Please make sure the back button is visible so customers can easily find it while browsing through products or options. This will make them feel like they have control over how much time they spend on your page, resulting in more purchases being made from mobile users who visit your store frequently but don’t want to wait for pages to load or scroll through menus.
21. Allow enough spacing and padding
Allow enough spacing and padding and design finger-friendly buttons to avoid accidental clicks on links or buttons that could lead customers away from your site. This will help keep them focused on what they are doing while shopping and make it easier for them to complete a purchase without any issues.
22. Design with accessibility in mind
Design with accessibility in mind to help customers who need special accommodations while shopping online. Think about what types of disabilities may affect someone’s ability to navigate your site and then design accordingly. This will ensure that everyone has an enjoyable experience using mobile devices for eCommerce transactions.
23. Test your site on a range of devices
Use tools to test the performance of your website on mobile devices and make sure it works well across different browsers. This will help you identify any issues that may be affecting conversion rates. If there are any problems with the way certain pages are displayed, try to fix them before launching your site publicly.
By following these design tips, you can create a more enjoyable and user-friendly experience for your customers shopping from their mobile devices. This will help increase sales and make completing a purchase easier for everyone involved. Keep these things in mind when designing your next eCommerce website or overhauling an existing one - they could make all the difference in terms of your bottom line.