5 Proven Strategies to Drive Customers to Your Website

If you’re struggling with driving traffic to your site, you’re not alone. Many marketers are looking for new ways to increase their website traffic, and we’ve created an actionable guide that will help you do just that.

In this article, we’ll cover the importance of utilizing your content strategy, how to do SEO properly, and more.

Do guest blogs the right way

Writing guest blogs is one of the best ways to get quality backlinks. The biggest benefit of guest blogging is reaching a completely new audience that is already interested in your industry.

Guest blogging drives traffic to your site, helps you increase your search engine ranking, improves your online authority, grows brand awareness, and more.

The first important step is to find the right platform. You need to make sure that the platform has authority in the industry and a certain number of monthly visits.

You can either check the Domain Authority (DA) or Domain Rating (DR) of a website, using tools such as Ahrefs or Moz. These metrics show how valuable it would be for you to have a link from these websites. Whichever metric you choose, make sure to also ask for a screenshot of their Google Analytics to see the amount of traffic they get.

Secondly, make sure to set the rules for guest blogging.

• Will you accept guest posts or a blog exchange in which you write a blog for another domain and they write one for your site?
• How many guest posts can you produce in a month?
• Which topics are you interested in?
• What criteria does a platform have to meet in order for you to consider them for a guest blog?
• How should the platform promote your blog?
• Will you share all guest blogs on your social media for better exposure?
  

Thirdly, you need to set rules for the editing process of your guest blogs. Most companies engaging in guest blogging have a set of rules writers need to follow. However, they are rarely transparent about their editing process.

Some of them have a designated editor that will read your blog and make certain changes. Others don’t have a single editor, or a regulated editing process which can lead to 3 different people asking you to edit your writing in 3 different ways.

Making those changes can be exhausting, especially if you’re rewriting the same parts multiple times. That’s why you need to be clear from the start on the number of edits you’re willing to make.

Usually, you should be open to having your blog sent back once for editing. However, if you’re editing the same piece for the fifth time, it’s safe to say that you’re wasting time and energy on a blog that will never see the light of day. In these cases, it’s best to pitch that same guest blog to a different website.

Find your niche community online

Often, when we talk about using social media to increase your reach and website traffic, the most popular method is to focus on the quality of your content. Yes, we know that content is king, however, a more actionable tip is to find your audience and create content for them.

Think closed Facebook groups, Subreddits, LinkedIn groups, and more. They are usually hubs of people who aren’t interested in open promotions, but in the value your content brings.

The trick to using an online community platform is to build relationships with community members and show interest in their companies, products, and services. Once you’ve done that, you can start promoting your brand and you can expect some new conversions.

Your approach in these groups has to be professional since most people have similar roles as you do. Make sure to share blogs and tips people in the industry would be interested in, instead of sharing tips for someone who’s just starting out.

Work on your on-site and off-site SEO

SEO is essential for driving traffic to your site and it’s important to constantly work on it. Even though results won’t be quick, you need to be vigilant about it.

You should optimize all of your content by working on the:

• Title
• Alt text
• Description
• Links
• Keywords
• Visuals
• Readability
  

It will not only increase your ranking but also help with organic traffic. Off-page SEO includes raising your rankings through backlinks, social media, guest blogging and more.

Don’t give up on email marketing

Email marketing is great for your sales strategy as well as for increasing your website traffic. Although some marketers think of email marketing as an old-school thing, it still produces amazing results and shouldn’t be dismissed.

Unlike social media marketing, which is aimed at public consumption, email marketing is far more personalized. Emails arrive in a private inbox, meaning they are consumed individually and thus offer a chance for brands to customize their messaging to the individual.

To have a successful email marketing campaign you’ll need:

• A great offer
• Merge tags that make sure the email is addressed to the person
• Leverage email automation to avoid manual workload
• Completing visual
• A strong call to action
  

People who have subscribed to your newsletters are already engaged and involved so make sure to maximize their interest with valuable content, great offers and exclusive deals.

Make shareable content

When you’re creating content for your website, make sure it’s easily sharable. By that, we mean structuring your content in short paragraphs with impactful statements that could be shared on their own.

Another important step is to include social sharing buttons in your blogs and encourage people to share your content.

Social media is a great place to discover new sources so put in the extra work to make your blogs appealing enough for people to share them. You have to make sure that your blogs are optimized and that your cover photos will look good once they are shared on Facebook, LinkedIn, Twitter, etc.

Once your content gets shared on social media, you’ll easily increase your website traffic and generate new leads.

Conclusion

As with any marketing and sales strategy, the strategy you create to drive more traffic to your site will take time. Don’t expect overnight success.

You need to realize that this is an ongoing effort and that you need to constantly work on bettering your site, your content, your marketing strategy, and more.

Once you get the ball rolling, you’ll see that it doesn’t take too much of your time, yet it creates amazing results in the long run.

Vanja Maganjić

Vanja Maganjić is an experienced writer with a unique passion for creating content that helps brands connect with their customers. She believes in brands that stand up to the man and thinks that storytelling is an essential part of what makes us human. Her long term goal is to become the cool auntie that gives out family-sized Kit Kats on Halloween.