25 of the Best CBD Affiliate Programs for 2024
In this article
What Does CBD Mean in Affiliate Marketing?
25 of the Best CBD Affiliate Programs
How CBD Affiliate Programs Work
What’s a CBD Affiliate?
How Do I Become a CBD Affiliate?
How Much Money Can You Make With CBD Affiliate Programs?
Get Started Today
When you hear the word CBD in conversation, you’ll likely know what people are talking about. Five to ten years ago CBD was relatively unknown in the healthcare industry but since then it has grown exponentially. In 2022 sales of CBD products in the U.S reached $4.17 billion dollars. By 2026 this is expected to reach $4.23 billion dollars.
CBD is short for Cannabidiol, a natural remedy derived from cannabis used to treat a myriad of health issues.
Now, CBD and other cannabis products are legal in 25 states in the U.S. And it’s not just in the U.S that CBD products and cannabis are available for recreational consumption. Canada, The Netherlands and Uruguay are also lenient with their rules around CBD consumption.
This article will show you the best CBD affiliate programs based on recent research and data.
What Does CBD Mean in Affiliate Marketing?
In the affiliate marketing world, when you see CBD mentioned, it’s usually an affiliate promoting a CBD brand, or a brand that pays affiliates commission for promoting their products.
It’s word of mouth marketing on a large scale that drives significant revenue to CBD brands. The commission depends on the CBD brand, but usually it’s a percentage of the sale value. Brands pay affiliates when they successfully refer a sale. It’s a win-win proposition for both the brand and the affiliate who earns money for promoting.
To do this CBD brands use affiliate tracking software like Tapfiliate to track sales and allocate correct commissions to successful affiliates.
Are you a CBD brand looking to grow your business using affiliate marketing? Try Tapfiliate free with a 👉 14-day trial.
25 of the Best CBD Affiliate Programs
1. Green Roads CBD
Offering a wide range of CBD products, including oils, edibles, capsules, topicals, and pet products, Green Roads CBD stands out for its focus on combining pharmaceutical knowledge with CBD wellness.
A key differentiator for Green Roads CBD is the involvement of licensed pharmacists in the formulation of their products. This professional oversight ensures that their products are not only effective but also safe and reliable. This is particularly evident in their careful dosing, product composition, and detailed labeling.
Commission rate: Up to 30%
Referral window: 30 days
Affiliate program USPs: High average order value
2. Just CBD
Just CBD stands out in the CBD industry with its straightforward approach and an extensive array of products that cater to a broad audience.
Their product range, which includes CBD gummies, oils, vapes, and pet products, is notable for its diversity and accessibility, making Just CBD a go-to brand for both CBD novices and enthusiasts alike.
One of the defining characteristics of Just CBD is their commitment to simplicity and transparency. They focus on creating products that are easy to understand and use, removing the complexities often associated with CBD.
They offer a wide variety of flavors, especially in their gummies and vape products, catering to customers who enjoy experimenting with different tastes and experiences. This focus on flavorful and enjoyable products makes Just CBD a popular choice for those looking to add a fun and tasty element to their CBD routine.
Commission rate: Up to 18% for new customers
Referral window: 30 days
Affiliate program USPs: High conversion rate, cross device tracking, and a dedicated affiliate program manager.
3. CBDFX
CBDFX has a versatile product line catering to different needs and preferences, whether you’re seeking relief, relaxation, or wellness support. From their flavorful gummies to their therapeutic topicals, CBDfx aims to improve the wellness routine of their users with the therapeutic benefits of CBD.
Each product batch is third-party lab tested to guarantee purity, safety, and consistency. Additionally, CBDfx is also known for its eco-friendly practices and cruelty-free product range, catering to a health-conscious and environmentally aware customer base.
Commission rate: 20%
Referral window: 30 days
Affiliate program USPs: Choose between two different networks based on your preference.
4. CBDistillery
Founded on the principle of providing high-quality, fairly priced, US-grown, hemp-derived CBD products, CBDistillery has established itself as a trustworthy source for a wide range of CBD products. Their product lineup includes CBD oils, gummies, capsules, topicals, and powders, catering to various preferences and needs.
What sets CBDistillery apart is their strong emphasis on transparency and education. Each product comes with a QR code linking to third-party lab results, ensuring consumers have access to detailed information about the purity and potency of their CBD.
CBDistillery sources its hemp from non-GMO, industrial hemp plants grown using natural farming practices. This focus on quality sourcing ensures that their products contain no harmful chemicals or pesticides, enhancing their safety and effectiveness.
CBDistillery is actively involved in advocating for the CBD industry, aiming to improve the market standards and consumer understanding.
Commission rate: up to 35%
Referral window: 90 days
Affiliate program USPs: AOV of $90, long referral window, high commission rates and tiers.
5. FabCBD
Established with a vision to create a line of CBD products that promote a preventative wellness lifestyle, FabCBD has garnered a loyal following. Their range includes CBD oils, chews, topicals, and superfoods, all crafted to integrate seamlessly into daily routines.
Their products are derived from organically grown, Colorado-sourced hemp, ensuring top-notch quality and potency.
Commission rate: Up to 30%
Referral window: 30 days
Affiliate program USPs: None listed.
6. cbdMD
cbdMD has an extensive product line including CBD tinctures, capsules, gummies, topicals, bath bombs, and pet products, catering to a broad spectrum of needs and preferences. What sets cbdMD apart is its use of a unique broad-spectrum CBD formula, which ensures the benefits of a full range of cannabinoids and terpenes without THC.
cbdMD is also known for its involvement in the athletic community, having partnered with various sports professionals and organizations. This reflects their focus on CBD’s potential in sports recovery and performance enhancement, resonating with athletes and fitness enthusiasts alike.
Commission rate: 20%
Referral window: 90 days
Affiliate program USPs: Coupon codes for each affiliate, images and creatives and education and tips to sell.
7. Honest Paws Pet
Honest Paws specializes in CBD products designed exclusively for pets.
Their products are made with organic, non-GMO hemp, ensuring that pets receive the purest form of CBD without harmful additives. Each product batch undergoes rigorous testing in third-party labs, with certificates of analysis available for pet owners to review, ensuring transparency and peace of mind.
Honest Paws’ products are tailored to address various pet-specific concerns such as anxiety, mobility issues, skin problems, and overall wellness. Their CBD oils, for example, are categorized based on these needs, making it easy for pet owners to find the right solution for their furry friends. The brand also offers an array of flavors and formats to suit different pet preferences, ensuring ease of use and enjoyment for pets.
Commission rate: 25%
Referral window: 30 days
Affiliate program USPs: Product-specific creatives and frequent communication.
8. Diamond CBD
Diamond CBD has an extensive product range that often goes beyond the typical offerings. Known for its bold approach, Diamond CBD explores unique product formulations and infusions, making them a go-to brand for those looking for new CBD experiences. They’re particularly famous for their flavored CBD oils and edibles offering flavors and combinations that are hard to find elsewhere.
While many companies focus on broad-spectrum or isolate products, Diamond CBD champions the ‘entourage effect’ of full-spectrum CBD, offering products rich in various cannabinoids and terpenes.
Diamond CBD is a leader in the CBD industry for its collaborations and partnerships, often teaming up with experts and celebrities to create unique, limited-edition products.
Commission rate: Up to 30%
Referral window: 90 days
Affiliate program USPs: 25+ brands available,7% conversion rate, and social and mobile tracking.
9. CBDPure
Unlike brands that diversify into a wide array of products, CBDPure focuses on a select range of traditional CBD offerings. Their product line, though more limited, shines in quality and effectiveness, featuring high-grade CBD oils, capsules, and a topical cream.
A defining characteristic of CBDPure is their dedication to organic farming practices. They source their CBD exclusively from organically grown hemp in Colorado and Washington, ensuring that their products are free from harmful chemicals and pesticides.
CBDPure stands behind their products with a unique 90-day money-back guarantee, which is relatively rare in the CBD industry. This policy reflects their firm belief in the efficacy of their products and their dedication to customer satisfaction.
Commission rate: Up to 40%
Referral window: 365 days
Affiliate program USPs: Direct access to an affiliate program manager, average of $42 commission on each sale, and postback tracking.
10. SabaiDee
Specializing in CBD oils, SabaiDee emphasizes eco-friendliness and ethical practices in every aspect of its operations. Their CBD is sourced from organically grown hemp, cultivated in Colorado using sustainable farming methods that prioritize the health of the environment.
They have a commitment to giving back to the community and the planet. For every product sold, they plant a tree.
SabaiDee’s product range, though more focused and curated, is renowned for its exceptional quality and effectiveness. Their CBD oils are available in varying strengths and formulations, catering to different wellness needs and preferences. These products are known for their high bioavailability and purity, ensuring maximum benefit for the users.
Commission rate: 30%
Referral window: 30 days
Affiliate program USPs: Experts who work to improve their conversion rate on-site so you earn more commissions, promo codes for affiliates, regular payments.
11. Hemp My Pet
Hemp My Pet differentiates itself as a dedicated provider of CBD products exclusively for pets. Their commitment to animal health is evident in their carefully formulated range of products, including CBD oils, infused coconut oil, and hemp seed oil.
Hemp My Pet has a commitment to organic and locally-sourced ingredients. They take pride in using organically grown hemp from their own Colorado farms, ensuring that each product is not only effective but also safe and free from harmful additives. This farm-to-fur approach ensures the highest level of quality and traceability in their products.
Understanding that pets require different concentrations and ingredients than humans, their products are developed with veterinary guidance, ensuring they are pet-safe and beneficial for various health concerns, from anxiety to joint pain.
Commission rate: 30%
Referral window: 90 days
Affiliate program USPs: Average order value is $100+ and branded promo codes.
12. Direct CBD Online
Unlike single-brand retailers, Direct CBD provides a one-stop-shop experience, catering to a diverse range of consumer preferences and needs when it comes to CBD. This extensive assortment includes CBD oils, edibles, topicals, capsules, and pet products, sourced from some of the most well-known and trusted names in the CBD sector.
By curating a variety of products under one roof, they offer an opportunity for consumers to compare and select products that best meet their individual requirements.
Despite housing multiple brands, they ensure that every product on their platform meets stringent quality standards. They provide detailed product descriptions and lab results, fostering transparency and trust in their offerings.
Commission rate: 10%
Referral window: 45 days
Affiliate program USPs: Unlisted
13. CBD Essence
CBD Essence focuses on therapeutic-grade CBD products, positioning itself as a brand for those seeking CBD with potent, health-focused benefits. Specializing in a range of products including CBD tinctures, edibles, capsules, and topicals, CBD Essence is particularly noted for its proprietary extraction process, which they claim enhances the effectiveness and bioavailability of their CBD.
They are committed to small-batch production. By focusing on small batches, CBD Essence can pay closer attention to the details of their product formulation, making them a favorite among CBD users.
Commission rate: 40%
Referral window: 180 days
Affiliate program USPs: Long cookie duration and high conversion rates.
14. Joy Organics
Joy Organics has a strong commitment to quality, transparency, and ethical business practices. Renowned for its broad-spectrum THC-free CBD products, the brand caters to a wide audience, offering CBD oils, softgels, topicals, gummies, and pet products.
Joy Organics is particularly celebrated for its family-friendly approach, making it a trusted choice for those looking for CBD products suitable for all ages and lifestyles.
They are known for their advanced nanoemulsion technology, which makes their CBD products more bioavailable compared to standard products. This technology ensures that customers receive the maximum benefit from each product.
Commission rate: 25%
Referral window: 999 days
Affiliate program USPs: Long cookie duration, offers bonuses and promo codes and has a Facebook group for affiliates.
15. Charlotte’s Web
Charlotte’s Web is known for its role in popularizing CBD, particularly for wellness purposes. Named after Charlotte Figi, a young girl who found relief from her severe health issues through their CBD products, the brand has a rich history and a deep connection to the therapeutic potential of CBD. Their product range includes CBD oils, gummies, capsules, topicals, and products specifically designed for pets.
What sets Charlotte’s Web apart is its legacy and commitment to quality. They are one of the few brands that own the entire process from seed to shelf, ensuring the highest standards at every stage of production.
Their hemp is sustainably grown on American family farms, and their full-spectrum hemp extract is known for its superior quality, containing a full range of phytocannabinoids, terpenes, flavonoids, and other beneficial plant compounds.
Charlotte’s Web is also recognized for its dedication to research and development. They are involved in scientific studies and work closely with regulatory bodies to help shape the future of hemp cultivation and CBD production.
Commission rate: Up to 20%
Referral window: 30 days
Affiliate program USPs: High conversion rate.
16. Savage CBD
Savage CBD has a bold approach and innovative product line. Known for their vibrant branding and a wide array of unique flavors, Savage CBD appeals to a younger and more adventurous demographic. Their product range is extensive, including CBD vape juices, tinctures, gummies, topicals, and even CBD products for pets.
A key differentiator for Savage CBD is their emphasis on flavor and user experience. They are renowned for their expertly crafted and diverse flavor profiles in their vape and edible products, making the CBD experience enjoyable and appealing, especially to those new to CBD or looking for a change from traditional offerings.
Savage CBD is committed to affordability and accessibility. They strive to keep their products reasonably priced, making high-quality CBD more accessible to a broader audience. This approach aligns with their goal of breaking down barriers in the CBD market and making the wellness benefits of CBD available to everyone.
Commission rate: Up to 35%
Referral window: 90 days
Affiliate program USPs: Samples available, PPC allowed (with conditions), and custom coupons.
17. Hemp Bombs
Known for their fun and edgy approach, Hemp Bombs offers an array of CBD products including oils, edibles, topicals, vape products, and pet products. Their product line is notable for its variety in strengths and flavors, catering to both beginners and experienced CBD users.
What sets Hemp Bombs apart is their commitment to innovation and variety. They are constantly expanding their product lines with new and unique offerings, such as CBD-infused lollipops, bath bombs, and a variety of flavored gummies.
Commission rate: Up to 20%
Referral window: 30 days
Affiliate program USPs: High conversion rate and monthly communication with affiliates.
18. Avida CBD
Avida CBD has a strong emphasis on purity, quality, and innovation. Known for their premium CBD vape products, Avida CBD also offers an array of CBD oils, gummies, and topicals. Their products are particularly popular among those who seek a balance of health and lifestyle, appealing to both wellness enthusiasts and casual CBD users.
Avida CBD is committed to creating high-quality, THC-free products. They utilize a rigorous manufacturing process to ensure that their CBD is pure and potent. This focus on purity is especially important for their vape products, where quality and safety are of utmost importance.
Commission rate: 20%
Referral window: 90 days
Affiliate program USPs: $100 cash bonus after your first 5 sales, landing pages, premade content, and video (coming soon)
19. LEEF Organics
A key feature of LEEF Organics is their commitment to organic farming and extraction methods. They take pride in using non-GMO, sun-grown hemp, which is cultivated using sustainable and regenerative practices. This not only ensures the purity and efficacy of their CBD but also aligns with their ethos of environmental responsibility.
LEEF’s unique cold-pressed fermentation process sets them apart. This method preserves the whole plant properties, resulting in a more nutrient-rich product.
They are actively involved in community initiatives and educational efforts, promoting the benefits of CBD and holistic wellness.
Commission rate: 20%
Referral window: 60 days
Affiliate program USPs: Professionally managed affiliate program, and creatives.
20. No High CBD
No High CBD sets itself apart in the CBD industry with a clear focus on providing high-quality, THC-free CBD products. Their brand name itself is a nod to their commitment to offering CBD products that deliver wellness benefits without the psychoactive effects associated with THC.
No High CBD’s product range includes CBD oils, gummies, capsules, and topicals, catering to customers who are particularly cautious about THC content for personal, dietary, or professional reasons.
They utilize advanced extraction and purification processes to ensure that their products contain 0% THC, making them an ideal choice for consumers who undergo regular drug testing or who are sensitive to THC.
Commission rate: Up to 30%
Referral window: 30 days
Affiliate program USPs: Sub-affiliate program and monthly competitions to win prizes.
21. Plain Jane
Plain Jane focuses on simplicity, affordability, and discretion. This brand is widely known for their innovative CBD cigarettes and pre-rolls, which have become a signature offering. Plain Jane also offers a range of other CBD products, including oils, gummies, and topicals, but their commitment to providing discreet, odorless smoking options sets them apart from other brands.
They have developed a proprietary process to remove the traditional cannabis smell from their CBD cigarettes and pre-rolls. This feature is particularly appealing to consumers who prefer a more discreet way to enjoy CBD, especially in social settings or areas where the typical cannabis aroma might be undesirable.
Commission rate: Starts at 20%
Referral window: 30 days
Affiliate program USPs: High conversion rate.
22. Kanibi
Kanibi stands out in the CBD industry with its focus on scientific rigor and product quality. This brand offers a range of scientifically backed and double-tested CBD products, including full-spectrum tinctures, softgels, gummies, and a sports cream.
Every product is tested twice, once at an in-house lab and then again at an independent third-party laboratory. This rigorous testing process ensures the highest standards of purity and potency, making Kanibi a trusted choice for quality-conscious CBD users.
Kanibi places a strong emphasis on combining the therapeutic benefits of full-spectrum CBD with a careful balance of other cannabinoids, terpenes, and flavonoids. This holistic approach enhances the effectiveness of their products and offers a comprehensive wellness experience.
Commission rate: 20%
Referral window: 120 days
Affiliate program USPs: Free samples and support with implementation.
23. Royal CBD
Royal CBD specializes in high-potency CBD oils, softgels, gummies, and topicals. They cater to consumers who seek premium-grade CBD experiences. Their focus on quality over quantity is evident in their selective product range.
One of the defining aspects of Royal CBD is their emphasis on full-spectrum CBD products. They prioritize maintaining the integrity of the whole plant extract, believing in the enhanced benefits of the ‘entourage effect’. This approach appeals to users who seek the synergistic effects of cannabinoids, terpenes, and flavonoids in conjunction with CBD.
Commission rate: 30%
Referral window: Unlisted
Affiliate program USPs: Custom coupons, 24/7 support from an account manager and additional support with custom graphics, seo and more.
24. Nordic Oil
Nordic Oil stands out in the CBD industry with its Scandinavian approach to wellness, combining modern innovation with traditional practices. Renowned for their high-quality CBD oils, capsules, skincare products, and recently introduced CBD products for pets, Nordic Oil is a brand that appeals to health-conscious consumers seeking a blend of purity, efficacy, and minimalist design in their wellness products.
A defining characteristic of Nordic Oil is their commitment to product purity and quality. They source their CBD from non-GMO, organically grown hemp, ensuring that their products are free from harmful contaminants. This focus on clean, sustainable ingredients is a testament to their dedication to offering safe and effective CBD solutions.
They offer a range of unique products, including water-soluble CBD oils and CBD-infused skincare products, catering to specific health and wellness needs. This innovative spirit is coupled with a commitment to rigorous scientific research, ensuring that their products are not only novel but also grounded in proven benefits.
Commission rate: 35%
Referral window: 30 days
Affiliate program USPs: Personalized vouchers and a high conversion rate.
25. CBD BioCare
CBD BioCare stands out in the CBD industry with its commitment to offering full-spectrum CBD products coupled with a strong focus on skincare benefits.
Specializing in CBD-infused skincare products, including creams, balms, and serums, as well as traditional CBD oils and capsules, CBD BioCare is geared towards consumers who are not only seeking the wellness benefits of CBD but also its potential in enhancing skin health.
Furthermore, CBD BioCare’s involvement in charitable initiatives demonstrates their commitment to giving back to the community. This social responsibility aspect is a crucial part of their brand identity, resonating with consumers who value companies with a conscience.
Commission rate: Up to 40%
Referral window: 6 months
Affiliate program USPs: High conversion rate,
How CBD Affiliate Programs Work
CBD affiliate programs are a popular way for people to earn income by promoting CBD products. Brands use it to utilize the power of word of mouth marketing to increase sales.
Here’s a breakdown of how these programs typically work for affiliates:
1. Joining the Program
As an affiliate you need to apply to join an affiliate program offered by a CBD company. The application process usually involves providing some basic information about yourself or your business and how you plan to promote their products.
2. Getting Your Affiliate Link
Once accepted, you’ll receive a unique affiliate link. This link is key to tracking the sales generated from your promotional efforts. Every time someone clicks on this link and makes a purchase, you earn a commission.
3. Promoting CBD Products
You can promote CBD products through various channels like your website, blog, social media platforms, or email newsletters. The strategy you choose should align with your audience’s interests and the guidelines set by the CBD company.
4. Earning Commissions
Commissions are earned based on the sales you generate. The rate of commission varies by company but is usually a percentage of the sale price. Some programs also offer tiered commission structures, where the rate increases with the number of sales you make.
5. Tracking and Payments
Affiliate programs typically provide a dashboard where you can track your performance, including clicks, sales, and earnings. Payments are usually made on a monthly basis, though the specifics can vary depending on the program’s terms and conditions.
Are you a CBD brand looking to get affiliates to promote you? Track your sales with Tapfiliate: 👉 Try our free 14-day trial.
6. Compliance and Regulations
It’s crucial to comply with legal regulations and the specific rules set by the affiliate program. This includes adhering to marketing guidelines, disclosing your affiliate relationship, and ensuring that your promotional content is honest and not misleading.
7. Support and Resources
Many CBD affiliate programs offer support and resources to help you succeed. These can include promotional materials, product information, and tips for effective marketing.
What’s a CBD Affiliate?
A CBD affiliate is an individual or business that partners with a CBD company to promote their products in exchange for a commission on the sales they generate. This partnership is part of an affiliate marketing strategy, which is increasingly popular in the CBD industry. Let’s delve into the role and benefits of being a CBD affiliate.
Promoter: As a CBD affiliate, your primary role is to promote CBD products. This could be through various platforms like your website, blog, social media channels, or even through word-of-mouth.
Influencer: Many CBD affiliates are influencers in their niche, using their trust and authority to recommend products to their followers. Their endorsement can significantly influence consumer decisions.
Educator: Given the complexities and misconceptions surrounding CBD, affiliates often take on the role of educators. They provide valuable information about the benefits, usage, and safety of CBD products.
How Do I Become a CBD Affiliate?
To become a CBD affiliate, start by researching and selecting a reputable CBD brand that aligns with your interests.
Apply to their affiliate program, usually available on their website, and wait for approval. Once accepted, create engaging content that incorporates your unique affiliate links.
It’s crucial to adhere to legal requirements and transparently disclose your affiliate relationship. Use the tracking tools provided by the affiliate program to monitor your sales and commissions, and continually optimize your strategies for better reach and effectiveness.
How Much Money Can You Make With CBD Affiliate Programs?
The earning potential with CBD affiliate programs can vary widely, depending on several factors. Understanding these variables and knowing how to calculate your potential earnings is crucial.
Clickthrough Rate (CTR): Your clickthrough rate is the percentage of your audience
Knowing the Website’s Conversion Rate: This rate indicates the percentage of visitors who make a purchase. If you don’t have exact numbers, it’s safer to estimate conservatively.
Doing the Math: Suppose your clickthrough rate is 5%, and your content gets 1000 visits per month. This means 50 visitors will click through to the CBD website. If the brand’s conversion rate is known, you can estimate how many of those 50 will make a purchase.
Example Calculation
Let’s say the conversion rate is 10%, and the average purchase earns you a $10 commission. Out of 50 people, five (10% of 50) are likely to buy, potentially earning you $50 (5 sales x $10 commission) from those 1000 visits.
For brands looking to work out the potential revenue from an affiliate, you just need their clickthrough rate and traffic along with your conversion rate and average order value to do the same calculation.
Get Started Today
The CBD market offers a diverse range of affiliate programs, each with unique features and benefits. From established brands like Green Roads CBD and Charlotte’s Web to specialized players like Hempstreet CBD and Vape Bright, affiliates have a wealth of options to choose from.
These programs not only offer competitive commission rates and varying cookie durations but also cater to a wide spectrum of customer needs with their product offerings.
As the CBD industry continues to grow, these affiliate programs provide an excellent opportunity for marketers to tap into this lucrative and expanding market, promoting wellness and natural care through their platforms
Similar articles
In this article
What Does CBD Mean in Affiliate Marketing?
25 of the Best CBD Affiliate Programs
How CBD Affiliate Programs Work
What’s a CBD Affiliate?
How Do I Become a CBD Affiliate?
How Much Money Can You Make With CBD Affiliate Programs?
Get Started Today
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