The Ultimate Guide to the Best Affiliate Software for Wix Stores

Affiliate marketing is a cost-effective tactic for any business — especially e-commerce stores. It’s a profitable trend that started in the US and Europe, but its success has even extended to e-commerce brands based in Thailand and more international countries. 

But you can’t manage a successful e-commerce affiliate program without the right software to manage your insights and revenue. 

And if you have a Wix store, your criteria for affiliate software narrow even more. Why? Because you need a platform that can best leverage the unique landscape of both e-commerce businesses and Wix as a platform. 

Keep reading as we share insights on what to look for in affiliate software if you’re an online Wix store and how Tapfiliate fits the bill. 

Key Features to Look for in Affiliate Software

Affiliate software should make each day in your e-commerce marketing workflow a lot easier. The basics? Accurate tracking, easy integrations with other software tools, methods for affiliate engagement, and flexible commissions. That’s your minimum baseline of features. 

But let’s take a look at some more specific features to look out for if you’re a Wix e-commerce store owner: 

• Accurate tracking
• Real-time reporting and customizable data
• Product-specific commissions
• Fraud prevention features
• User-friendliness
• Integration with Wix

Accurate tracking

Your affiliate software should offer accurate tracking features to ensure you know where every dollar of affiliate revenue comes from. Tracking methods include cookies, affiliate links, coupon codes, or pixels — but no matter the tracking type, your software should provide you with peace of mind that every click and conversion is accounted for. 

Real-time reporting and customizable data

Did you know e-commerce websites have higher bounce rates than other industries? Bounce rates for online stores average 54%, though they can reach as high as 90%. Meaning? First impressions are everything. That’s why knowing when and where your affiliate marketing strategy succeeds or fails is vital. 

Real-time reporting gives you instant visibility into which affiliates are driving revenue and which aren’t. It also helps you compare performance across marketing channels and individual campaigns, enabling smarter decisions and payouts.

Product-specific commissions

E-commerce stores might sell 100 different products at a time. On top of that, they might rotate products based on season or popularity. You might look at Wix to see which products sell more (or less) so you can strategize your product inventory. Notice a slump? Excess inventory? How do you keep transactions flowing for products that just won’t sell?

Product-specific commissions are commissions paid to affiliates when they sell a specific product. For example, you might offer a 20% commission for regular referrals and 25% for referrals that lead to the purchase of a specific product. This incentive will encourage affiliates to promote certain products with more gusto. 

Tapfiliate offers product-specific commissions and other flexible commission types like flat-fee, percentage-based, recurring, and lifetime commissions. 

Fraud-prevention features

Online businesses lost over $40 billion to ecommerce-related fraud in 2022. From friendly fraud to identity theft, there’s no shortage of methods that criminals might use to steal your products and revenue. 

But when you introduce affiliate marketing to the mix, you introduce the potential for even more types of fraud: affiliate marketing fraud. This often looks like fake clicks, where affiliates manipulate IP addresses to create false leads and gain commissions on them. 

Wix offers a number of security features like two-factor authentication, single sign-on (SSO), and data encryption. But Wix’s features don’t cover additional fraud prevention features specific to your new affiliate partners. 

Look for affiliate software with these fraud prevention features to keep your business safe: 

• Data encryption
• GDPR Compliance
• Suspicious click alerts
• Roles and permissions 

User-friendliness

Why did you choose Wix to host your e-commerce store over other hosts like WordPress or Shopify? One top reason for many is that Wix is super user-friendly. 

You can create an online store with Wix without having to write one single line of code. That’s appealing, especially if you’re a small business without the budget to hire a web developer. Or, you might just like that executive team members can poke around and make changes without much experience. 

If user-friendliness is important for your e-commerce host, it’s even more vital for your affiliate marketing software. Why? Because conversion tracking, integrations, commission increases, and automated workflows already have a learning curve without technical elements. 

Test out user-friendliness in the free trial offered by most affiliate management tools. 

Is it easy to find specific reporting data with the platform’s filters? 

Can you seamlessly adjust commission values for multiple affiliates? 

Is there an accessible affiliate dashboard to view real-time data?

Pssssst. Tapfiliate’s direct integrations don’t require any code — browse from 30+ plug-and-play integrations to popular marketing, payment processing, and CRM software. 

Integration with Wix

Integrations connect your affiliate software to the rest of the tools in your tech stack. For example, plenty of e-commerce stores have email marketing campaigns that they power with Mailchimp. If that’s the case for your store, an ideal affiliate software can integrate with Mailchimp to streamline your affiliate marketing efforts and share assets. 

If you use Wix as an e-commerce and web platform, your affiliate software should integrate with Wix, too. This makes it easier to merge detailed analytics from both platforms and support your marketing strategy with valuable insights. 

PS: Tapfiliate integrates with many e-commerce platforms, including Shopify, Big Commerce, WooCommerce, and, of course, Wix.

Top Affiliate Software Solutions for Wix Stores

So, what affiliate tracking software should you choose for your Wix store? Here are some popular solutions on the market: 

Tapfiliate

Tapfiliate is a scalable and affordable affiliate platform that specializes in affiliate programs for e-commerce and SaaS businesses. 

We offer abundant features that directly support e-commerce campaigns, like branded creative assets to share with affiliates, product-specific commissions, and lifetime commissions (where affiliates receive commissions on multiple purchases from the same lead), the direct integration to Wix, and reliable, real-time reporting to improve your marketing strategy. 

After working with us, E-commerce clients like TYPE01 and MDHearingAid have seen exponential growth in their affiliate programs. Try our free 14-day trial today!

Features: 

• Branded assets
• Flexible commissions
• Unlimited affiliate programs and affiliates for all subscription types
• Product-specific commissions
• Wix integration

Pricing: 

• Essentials: $89 monthly for up to 2,000 tracked conversions and 20,000 tracked clicks, real-time reporting, flexible commission structures, and more. 
• Pro: $149 monthly for 10,000 tracked conversions and 100,000 tracked clicks, product-specific commissions, automated payouts, private creative assets, and more. 
• Enterprise: Custom pricing for unlimited tracked conversions and clicks, multi-level marketing (MLM) and sub-affiliate goals, white-labeling, and an in-platform communication tool for you to converse with affiliates.

Everflow

Everflow is an affiliate platform that integrates with various e-commerce platforms, as well as advertising platforms to merge affiliate marketing efforts with paid ads. They also offer insightful click-to-conversion time reports to strategize your program. 

Features: 

• Partner marketplace
• Affiliate onboarding
• Workflow automation
• Media buying

Pricing: 

• It’s not listed on the website, though reviews say it’s expensive.

Refersion

Refersion is an e-commerce affiliate platform that supports e-commerce affiliate programs with real-time reporting, campaign management features, and a specialized affiliate marketplace to connect with affiliates in your industry. 

While their tracking and reporting features are robust, they’ve been known to have issues with filtered and custom reports and limited conversion tracking capacities. Their mid-tier plan for $249 only includes up to 100 tracked conversions. 

Features: 

• Partner marketplace
• Affiliate onboarding
• Workflow automation
• Media buying

Pricing: 

• $99 to $249 monthly for beginner-tier and middle-tier plans, with custom options available for enterprise businesses

How to Choose the Right Affiliate Software for Your Wix Store: Quick Checklist

Let’s put this article into an easy, referrable list for you to pick the best affiliate solution for your Wix store: 

• Product-specific commissions
• Accurate tracking
• Real-time reporting and customizable data
• Fraud prevention features
• Positive reviews from other Wix store owners
• Scalable pricing plans that meet your budget
• Wix integration

Tapfilaite’s Case Studies and Success Stories

Nothing makes an affiliate software more credible than tangible proof that their solution works. Tapfiliate serves a number of e-commerce businesses and has helped them experience serious growth in engagement, revenue, and affiliate sales. 

Here are a few examples of our successes with e-commerce brands: 

• Hyperzod: E-commerce delivery software saw a 300% increase in their affiliate base and enhanced productivity with Tapfiliate’s automated customer referral program, workflow automation, and overall robust features. 
• TYPE01: Type-focused media provider saw a 10X increase in affiliate revenue after partnering with Tapfiliate. 
• MDHearingAid: An affordable hearing aid solution provider experienced a 40% increase in conversion rate and a 100% increase in active affiliates when they chose Tapfiliate as their affiliate software. 

Level Up Your Wix Store’s Affiliate Program with Tapfiliate!

Affiliate marketing can take your Wix store to the next level of revenue, but you’ll need solid affiliate software to keep tabs on all the moving parts. 

Key features for success include Wix-specific features like direct integration and e-commerce-specific features like product-specific commissions. 

Chrissy Kapralos

Chrissy Kapralos runs a Toronto-based writing agency called No Worries Writing Co. She’s passionate about helping businesses communicate and share their stories. When she isn’t writing about the latest tech and marketing content, you’ll find her traveling, cooking, or watching horror movies.