Best Affiliate Marketing Solution for BigCommerce in 2024

E-commerce platform BigCommerce might not have the same popularity as Shopify, but it still historically had about 100,000 online businesses hosted on its platform. 

And if you’re a BigCommerce business looking to scale your revenue? You can’t compete without a solid affiliate marketing program and accompanying affiliate marketing software. 

But why invest in separate software? After all, BigCommerce offers scalable features, built-in SEO, and minimal transaction fees. Still, affiliate management platforms can take your program to the next level.  

We’ll break down the ins and outs of affiliate marketing software, key platform features for BigCommerce shop owners, and e-commerce success stories from Tapfiliate’s client roster. 

Why BigCommerce Store Owners Need an Affiliate Marketing Solution

E-commerce businesses thrive with the right affiliate partnerships. About 16% of all online orders stem from affiliate marketing tactics, which require no upfront investment since you pay for commissions on each purchase. This is much cheaper than other marketing strategies, like expensive clicks on PPC campaigns or extensive social media calendars. 

While affiliate marketing is a popular tactic for minimal investment, you can’t generate the same return on investment (ROI) without robust affiliate software. 

Here are a few reasons your BigCommerce store should consider an affiliate marketing solution:

Easier tracking for multiple stores and programs

1. Easier tracking for multiple stores and programs

Plenty of Tapfiliate’s clients use BigCommerce for its convenient multi-storefront (MSF) features. 

If you have multiple stores, you might have multiple e-commerce affiliate programs with thousands of conversions and clicks to track. An affiliate platform helps you accurately attribute revenue and organize data for your multiple programs. 

Merge BigCommerce’s SEO with additional affiliate traffic

BigCommerce users enjoy a variety of SEO features like optimized URLs, redirects, and rich snippets to improve their rankings on Google. 

Affiliate software complements this SEO functionality harmoniously since you can build more backlinks through affiliate mentions and content about your store. 

Improve affiliate network and relationships

Ever had a high-performing affiliate leave your program? Perhaps they got frustrated with your brand’s disorganized structure or didn’t feel rewarded for their affiliate marketing efforts. 

Affiliate software helps you nurture affiliate relationships with industry-leading commissions, performance management, engagement tools like messengers and notifications, and content sharing for more efficient affiliate marketing campaigns. 

On top of that, BigCommerce stores that are new to affiliate marketing can use affiliate software to recruit new affiliates. For example, Tapfiliate’s automated customer referral program sends automated email templates to your customers, inviting them to start promoting you.

Boost conversion rates

BigCommerce recently saw an increase in conversion rates to 2.33% in 2023​, thanks in part to its elevated checkout experience. This is pretty similar to general conversion rates in the e-commerce industry. However, affiliate software can help you improve those metrics even more. 

Most affiliate management software offers reporting and analytics features to help you assess and improve conversion rates. For example, if your software shows higher conversion rates for one affiliate than another, you might invest more in that higher-performing affiliate. Or, if you notice slumped affiliate sales for a particular product, you might offer affiliates higher commission rates on that product to improve conversion rates. 

Merge affiliate and BigCommerce data

If your affiliate software has an integration with BigCommerce, you can merge the two software features for better insights and efficiency. 

Ready to experience these benefits? Let’s look at some examples of affiliate software for BigCommerce stores and e-commerce brands in general. 

How to Choose the Right Affiliate Marketing Solution for BigCommerce Store

If you search for affiliate software on Google, you might feel overwhelmed by the options. Let’s cover a few key features to look out for to narrow down your search. 

Consider similar clients and reviews

We always recommend a quick browse through a software’s testimonials and customer reviews before hitting “subscribe.” 

Solid customer support? That’s a good start. 

But you’ll want to assess more relevant insights for your business. For example, consider the businesses doing positive reviews. 

Are they similar to your brand in niche, size, or revenue? These are great signs that demonstrate a software’s ability to bring positive results to brands that resemble yours. 

Look for a BigCommerce integration

Integrations help you link your affiliate marketing software to the rest of your tech stack. If your e-commerce brand sells products in a BigCommerce store, your affiliate software should integrate with BigCommerce. 

This ideally looks like a direct integration, where you can link data from the two software systems in just a couple of clicks. Otherwise, solutions that offer custom integrations could still deliver a similar result as long as you have a developer available to complete the integration. 

Assess for e-commerce-friendly features

Here are some vital features to look for in affiliate software if you’re an e-commerce business: 

• Creative assets: Social media content creation takes hours in an influencer affiliate’s workflow. Since they aren’t paid hourly (commission instead), they’ll appreciate anything a brand can offer for a smoother process. Affiliate software should have features to facilitate easy asset sharing, where you can create infographics and posts with your own branding to share with your affiliate partners. 
• Partner recruitment: You might spend hours scrolling the web for potential partners. But if your affiliate software offers an affiliate marketplace to browse, or an automated referral program, you’ll have more time to focus on revenue activities in your business. 
• Product-specific commissions: E-commerce brands might aim to sell more or less of one particular product depending on inventory and revenue goals. Product-specific commissions can incentivize promotions for those specific items and further your business goals. 

3 Top Affiliate Marketing Solutions for E-commerce Stores

Here are some affiliate marketing software options to consider for your BigCommerce store: 

Tapfiliate

Tapfiliate is an affordable and scalable affiliate marketing software with dedicated e-commerce features to improve your program’s revenue. All tiers offer unlimited affiliates and affiliate programs, as well as real-time tracking via cookies, affiliate links, and coupon codes. 

As for the e-commerce perks? First, our product-specific commissions help you sell through excess inventory. Plus, our shareable social media assets make running your affiliate market campaigns seamless with branded content easier than ever. Your affiliates will also appreciate the time savings as they promote your products. 

Along with direct, quick integrations to e-commerce platforms like BigCommerce and Shopify, Tapfiliate’s features include automated partner recruitment, MLM features for affiliate network growth, and flexible commissions. 

E-commerce features

• Product-specific commissions
• Sharable creative assets
• Filtrable reports
• Integration to BigCommerce

Pricing 

• Essentials: $89/month; unlimited affiliates and programs, 30+ integrations, email/live chat support, 2,000 tracked conversions, and 10,000 tracked clicks. 
• Pro: $124/month; Product-specific commissions, affiliate groups, 10,000 tracked conversions, 100,000 tracked clicks, private creative assets, affiliate group commissions. 
• Enterprise: Custom pricing; Multi-level marketing, white-labeling, unlimited tracking requests, custom wording, single sign-on (SSO), unlimited team members

Check out Tapfiliate’s pricing page. 

Refersion

Refersion is affiliate software that integrates with a variety of e-commerce platforms, including WooCommerce, BigCommerce, and Shopify. The platform uses first-party tracking for revenue attribution and also offers tiered commissions. You can view high-performing affiliates (VIPs) with a dedicated banner. 

Although Refersion offers e-commerce-friendly attributes like e-commerce integrations and product data, it’s quite expensive for unlimited conversion tracking (only available on the enterprise plan). Its cheapest subscription only lets you track 50 conversions. 

E-commerce features

• Integration to BigCommerce
• Product feed data and metrics
• SKU-specific commissions

Pricing

• Professional: $99/month; 50 tracked conversions, product feed optimization, tiered commissions, email customer support
• Business: $249/month; 200 tracked conversions, live chat support, affiliate program migration
• Enterprise: Custom pricing; unlimited tracked conversions, performance rewards, custom performance reports.

LeadDyno

LeadDyno is an affiliate software popular amongst e-commerce and SaaS brands, though it has a higher price tag than others on our list. Brands can experiment with different commission amounts and structures, personalized recruitment emails for potential affiliates, and custom rewards. 

One notable e-commerce-friendly feature is the “What’s Selling” function. With this, you can track and share key e-commerce metrics with affiliates, including product performance, affiliate sales, and average order value. 

E-commerce features

• Integration to BigCommerce
• “What’s Selling” metrics reporting and sharing
• Coupon codes

Pricing

• Starter: $49/month. Basic tracking, 3,000 tracked web visits, basic customer service features, 18 months of historical reports
• Plus: $129/month. 15,000 tracked website visits, customization features
• Pro: $329/month. Custom branding, up to 500,000 tracked web visits
• Premium: $749/month. Unlimited custom reports and historical data, 1:1 customer service support

Tapfiliate: The Best Affiliate Software for BigCommerce Stores

We covered a few software options above, all with experience supporting e-commerce brands. But Tapfiliate stands out as the best option in terms of: 

• Affordability: Tapfiliate shares e-commerce features like product commissions and e-commerce metrics with the other two platforms mentioned. However, the difference is that you can access those features in our Essentials ($89/month) and Pro ($124/month) plans. LeadDyno and Refersion only make these features available for more expensive subscriptions. 

• Scalability: Your affiliate program should grow with the actionable insights you gain from your affiliate platform. But if you can only track a small number of conversions each month, you can’t scale as much as you’d like. Tapfiliate offers a generous 10,000 monthly conversions tracked on our mid-tier plan, which is more affordable and scalable than the other platforms on the list. 

• Significant results for e-commerce brands: We specialize in affiliate tracking for e-commerce brands, which leads to impressive results across our e-commerce client roster. Whether it’s a 300% boost in affiliate growth or a 40% increase in conversion rate, Tapfiliate’s case studies and testimonials showcase impressive results that set us apart from competitors.  

Boost Affiliate Sales for Your BigCommerce Store with Tapfiliate!

With the right affiliate marketing strategy and platform, bigCommerce stores can see exponential revenue and sales. The best software options should offer an integration to BigCommerce, shareable social media assets, and flexible commissions to engage your affiliates. 

Guess what? Tapfiliate offers all those e-commerce-friendly features at an affordable price. 

Ready to supercharge affiliate revenue for your BigCommerce shop?

Try Tapfiliate’s 14-day free trial today!