Enpal Scales Its Affiliate Program and Increases the number of leads with Tapfiliate

Company Background

Enpal is a successful, award-winning start-up in the solar industry founded in 2017 in Berlin with the mission to fight climate change. It offers solar systems for rent, making switching from fossil to renewable energy sources, such as solar energy, affordable even for private individuals.

Within less than five years, Enpal became Germany’s first green unicorn, with more than 3,000 employees and over 23,000 happy customers.

Goals and Challenges

Before starting with Tapfiliate in 2020, Enpal had already stepped into affiliate marketing, trying to diversify its customer acquisition efforts. However, the cooperation with the networks revealed its pitfalls. So, the main company challenges were:

• A 30% commission that all advertisers needed to pay affiliate networks
• Having an additional barrier between Enpal as an advertiser and its publishers
• Being restricted by the platform’s rules and guidelines

To find the most cost-effective way to grow the number of qualified leads and get complete control over their affiliate programs, Enpal opted to try Tapfiliate.

Solution

Since Tapfiliate is subscription-based affiliate tracking software, our users pay only a monthly subscription fee allowing brands to cut down on affiliate marketing costs. Besides, the platform provides advertisers with full freedom in affiliate program customization and management, making it a perfect fit for Enpal’s overall marketing strategy. 

  Enpal asserted that they chose to work with Tapfiliate because:

• Tapfiliate is very user-friendly and intuitive as the interface contains only the essentials, not overloading the user with thousands of technical options. 
• Onboarding new partners is easy, and the dashboard is ideal for tracking affiliate activity. In addition, the reports are highly detailed and allow deep insights into the individual performance of partners.
• Tapfiliate is feature-rich and highly adjustable to any specific needs yet cost-effective as it does not require any extra fees or commissions to be paid.

Transition and Usage Experience

The Tapfiliate integration and onboarding process went very smoothly. Enpal canceled their partnership with the affiliate marketing platform they’d been using before, then activated their Tapfiliate program and managed to switch over their partners within some weeks. They admit to being very happy with this migration. 

Also, Enpal highly appreciated Tapfiliate’s support articles and professional educational materials, as well as the assistance of the Customer Success Team.

Now, the Enpal team successfully exploits the potential of the affiliate marketing software to the full, using all its features. They easily created their own custom program, set the conditions, implemented the tracking on their end, and created a detailed overview for the users on the signup page. 

Results

• Tapfiliate let the Enpal team significantly improve the process of onboarding new partners and helped to generate thousands of leads via those partners. So, currently, Enpal can boast more than 200 active partners in their affiliate program.
• According to Enpal, one of the main benefits of cooperation with Tapfiliate is that they were able to scale their affiliate program and increase the number of leads per year by 10%. 
• The Enpal team also optimized its affiliate marketing expenses and managed to adjust and customize the affiliate program to its business model.