TYPE01 Transforms Its Affiliate Marketing Approach & Boosts  Revenue with Tapfiliate

Ideally, we wanted to 2X our revenue that we were doing on a monthly basis. But with Tapfiliate we’ve actually almost 10Xed our revenue.

Amber Weaver CEO and Founder, Type01 Magazine

Company Background

Founded in 2019, TYPE01 Ltd has swiftly become a leading name in type-focused media. The company has expanded its reach with the TYPEONE bi-annual print magazine, a Type Tutorial series, and the TYPE01 website. Additionally, TYPE01 Ltd runs You Creative Media (formerly Femme Type), a platform dedicated to professionally and personally empowering creatives, and Type Department, a curated font marketplace featuring fonts from independent type designers and foundries. 

The company has partnered with notable brands like WePresent, Adobe Creative Software, Everpress, and Distillery to deliver engaging and innovative creative solutions.

Challenges

Our graphic design magazine TYPEONE Magazine, and as an extension, our brand were both at the mercy of social media platforms (thanks a lot, Meta) that consistently were cutting our reach by changing the algorithm in whichever way they wanted for their own financial self-interest. Our reach and revenue were dropping, and we needed a cost-effective way (as we could not afford to purchase ads and compete with others for that either) that helped us reach new customers.

Amber Weaver CEO and Founder, Type01 Magazine

As TYPE01 continued to grow, scaling its affiliate marketing efforts became a challenge. With products priced under £20, maintaining profitability while expanding their affiliate network was crucial. The company needed a cost-effective solution that could scale with its growth without incurring massive costs. This led TYPE01 to Tapfiliate, a software that promised affordability, scalability, and comprehensive features.

Before adopting Tapfiliate, TYPE01’s affiliate marketing strategy faced several hurdles:

• Limited Profit Margins: High affiliate costs were unsustainable for low-priced products.
• Scaling Concerns: The team needed a solution that would remain affordable as the affiliate network grew.
• Multiple Revenue Streams: Managing different products and campaigns required a versatile platform.

Solution

Tapfiliate proved to be the ideal solution for several reasons:

• Cost-Effective Scalability: Tapfiliate allowed TYPE01 to add affiliates without prohibitive costs, fitting perfectly within budget constraints.
• Affiliate Transparency: Affiliates could easily see their earnings and track their performance, fostering trust and motivation.
• Recurring Income for Affiliates: Tapfiliate’s ability to offer recurring income was a significant incentive, attracting and retaining high-quality affiliates.
• Campaign Customization: The software enabled the TYPE01 team to create different campaigns with unique settings and commission rates, accommodating the diverse needs of their multiple revenue streams.

Implementation and Onboarding

Amber admits that the onboarding process with Tapfiliate was smooth and intuitive. The support team was always in touch and ready to help with any questions. Integration with their existing WordPress site and the later transition to Shopify was seamless.

Results

Since implementing Tapfiliate, TYPE01 has seen remarkable improvements:

• Revenue Growth: Monthly revenue saw a significant increase, with some months showing almost a 10x increase.
• Baseline Revenue Doubling: Even without active marketing campaigns, baseline monthly revenue doubled, demonstrating the affiliate network’s sustained impact.
• Enhanced Brand Awareness: Affiliates played a crucial role in boosting brand awareness, leading to increased organic traffic and sales.

Key Features Used

I had dabbled in affiliate marketing before, but my approach was wrong. I needed creators and micro-influencers, not big pages with a lot of following.  I also needed an affiliate account that allowed affiliates to log into their own account for a smooth and transparent process. Tapafiliate had all the features that we needed not just to start but also to scale without having to go up in expensive tiers – it provided such great value from the offset, so you can bet your bottom dollar that we’ll be staying for the foreseeable future.

Amber Weaver CEO and Founder, Type01 Magazine

Amber and her team leveraged several key features of Tapfiliate on a daily and weekly basis:

• Affiliate Onboarding and Management: Streamlined process for adding new affiliates and managing their accounts, ensuring steady network growth.
• Financial Tracking and Manual Payments: Although currently managed manually, the company plans to automate affiliate payments, enhancing efficiency.
• Campaign Customization: The ability to create tailored campaigns for different products and revenue streams suited to their diverse business model.

Future Outlook

Looking ahead, the company plans to fully integrate Tapfiliate’s automated payment features and continue expanding its affiliate network. With Tapfiliate’s support, TYPE01 can scale its business further and explore new marketing channels, ensuring sustained growth and success.

Summing up

Amber highly recommends Tapfiliate for its affordability, scalability, and comprehensive feature set. The software has not only met but exceeded her team’s expectations, providing a robust platform to support their business growth.