How SpicyGen Scaled to 50% Affiliate Revenue with Tapfiliate

Affiliate marketing can be a powerful growth engine, especially for emerging platforms operating in fast-moving, niche markets. But success depends on more than just setting up a referral link. It takes the right tools, accurate tracking, and a system that scales.

That’s exactly what SpicyGen found with Tapfiliate.

We needed a growth channel that could scale with us, and Tapfiliate turned out to be more than a tool. It became part of our strategy.

David AdamsCEO, SpicyGen

Company Overview

SpicyGen is one of the pioneer AI tools that enables creators to turn static images into short, lifelike video loops. Users can upload an image or write a simple text prompt, and the platform animates it in seconds. It perfectly works for both SFW and NSFW content creators.

Now, everyone has the opportunity to bring digital images to life with smooth, cinematic motion, without sacrificing time and resources.

In just two months, SpicyGen users created over 10,000 AI-generated videos. And eventually, the platform quickly gained traction, particularly among adult content creators seeking personalized, automated animation tools.

The Challenge: Scaling with Momentum

Early growth brought with it the challenge of sustainability. The founder and core team were moving fast to stay ahead of demand, but needed a way to:

• Grow traffic without relying on paid ads
• Monetize effectively through user engagement
• Maintain a smooth UX even as new tech stacks were added behind the scenes

SpicyGen’s vision was clear, but growth needed structure, and that’s where Tapfiliate came in.

Why Tapfiliate?

The team was already familiar with affiliate tracking tools, so when SpicyGen’s growth began to accelerate, it quickly became clear that a dedicated affiliate system was essential. Since Tapfiliate was already on their radar, the decision to move forward was made quickly and confidently.

What stood out about Tapfiliate was its client-first approach. The platform made it easy to get up and running quickly, with a smooth onboarding process and the right features to support long-term affiliate growth.

Integration & Day-to-Day Use

David admits that getting started was easier than expected. “The setup was pretty straightforward,” he says. “We had a few questions early on, but Tapfiliate’s support was quick and clear.” Within just a few days, the affiliate program was live and already gaining traction.

The team now uses Tapfiliate to:

• Onboard new affiliates with minimal friction
• Automate payments and commissions
• Track performance and optimize conversion funnels

This way, Tapfiliate became a core part of SpicyGen’s growth strategy, powering everything from affiliate tracking to revenue expansion.

The Results: 50% Revenue Through Affiliates

Affiliate marketing quickly became one of SpicyGen’s most powerful growth levers. Today, half of all revenue and traffic comes directly from affiliate partners, many of whom are creators who also use the platform.

This affiliate-first strategy has enabled the small but mighty SpicyGen team to scale rapidly without compromising product quality or user experience.

Looking Ahead

With a new SFW-only site and API in development, SpicyGen’s growth plans are only accelerating. Affiliates will continue to play a key role in this journey, and Tapfiliate will remain a core part of the infrastructure.

Key Takeaways

• 50% of revenue & traffic comes from affiliate channels
• Tapfiliate made it easy to scale a referral strategy from day one
• User-friendly dashboards and responsive support made onboarding a breeze
• The affiliate program built long-term relationships with creators in key communities

Tapfiliate helps fast-growing platforms like SpicyGen turn early traction into long-term growth, powered by affiliates who believe in the product.