How Publishing Performance Simplified Affiliate Management & Boosted Growth with Tapfiliate

Get inspired by the Publishing Performance success story and discover how they switched from manual affiliate tracking to complete automation with Tapfiliate. Find out how this strategic shift led to increased efficiency and streamlined operations.

We do affiliate marketing because one of the main ways we want to grow is by making partnerships with people.

Teddy SmithPartnerships Manager at Publishing Performance

Company Background

Publishing Performance is a leading platform that helps self-published authors optimize and scale their Amazon book sales through AI-driven advertising solutions. It automates advertising campaigns, allowing authors to forget about the promo-related gruntwork and focus on writing while the system optimizes ad performance to boost sales and royalties.

With a strong network in the publishing industry, the company planned to use affiliate marketing to drive awareness and sign-ups for its software. However, managing its affiliate program manually soon became unsustainable as it grew. 

The Challenge: Scalability Issues

Managing affiliates manually for a growing partner program became a hard nut to crack.

Before trying Tapfiliate, Publishing Performance tracked affiliate performance manually using spreadsheets. Although this approach worked initially, it quickly became inefficient as the program grew and the team faced the following challenges:

• Lack of automation—Yes, it’s tough! Tracking affiliate commissions and performance manually takes too much time and effort.  
• Scalability concerns – Signing up new affiliates and tracking multi-level commissions had become a nightmare without a centralized platform.

Having different levels of affiliate commissions for different partners was a challenge at first. It is good that you can quite easily have different levels of commission percentage shared for each affiliate partner.

Teddy SmithPartnerships Manager at Publishing Performance

• Commission complexity – The team needed to set different commission structures for different affiliate partners, but with the manual system on board, they couldn’t handle this efficiently.

Why Tapfiliate?

When considering affiliate management platforms, Publishing Performance prioritized the following aspects: 

• Multi-level marketing (MLM): To motivate their sales team, Publisher Performance sought a tool to enable them to earn commissions alongside affiliate partners. 
• Easy-to-understand reporting: They also needed access to clear insights into affiliate performance without requiring manual tracking.
•  Seamless integrations & smooth onboarding: With the affiliate management platform, Publishing Performance wanted to simplify their affiliates’ journey from signup to tracking their first conversion. 

After reviewing and evaluating multiple platforms, they sopped on Tapfiliate, which stood out due to its easy-to-navigate interface, powerful integrations, and detailed real-time reporting.

The Solution: Automating & Optimizing Affiliate Management

Publishing Performance integrated Tapfiliate, and the positive improvements were not long in coming :

• Automated Commission Tracking – No more spreadsheets! Tapfiliate’s automated system ensured accurate commission calculations. 
• Custom Commission Structure – The team could easily set different commission rates for any affiliate group. 
•  Seamless Onboarding – New affiliates could join and start promoting effortlessly using sign-up links. 
•  Multi-Level Marketing (MLM) – Their sales team could now earn commissions on top of affiliate earnings, incentivizing more promotions.

Results & Impact

If you’re looking for an easy-to-use, reliable affiliate management solution – this is it!

Teddy SmithPartnerships Manager at Publishing Performance

Among the notable improvements caused by Tapfiliate, Teddy emphasized:  

• More efficient affiliate management – Hours of manual tracking eliminated. 
• Improved affiliate engagement – Higher commissions and automation led to more active affiliates.
•  Enhanced reporting & insights – Easy-to-digest analytics helped them optimize performance and refine their strategy.

What Publishing Performance Team Says About Tapfiliate

Future Outlook on Publishing, SaaS & Affiliate Marketing

Teddy sees rapid growth in self-publishing, expecting more authors to turn to SaaS tools for marketing. Affiliate marketing will continue to play a crucial role, making automation and scalability more essential than ever.