Unlocking Growth: How Hellotickets Turned Affiliate Marketing into a Scalable Channel with Tapfiliate

Affiliate marketing can be a powerful growth channel when done right. And the Hellotickets team proves it. Discover how they went from dabbling in affiliate partnerships to running a high-performing program with the help of Tapfiliate.

Company Background

Hellotickets is a leading ticket aggregator and marketplace that offers event and travel experiences to audiences from more than 15 countries. Since launching in 2017, founders Jorge Díaz Largo and Alberto Martínez have been on a mission to make these global experiences seamless and accessible.

The platform can boast of helping over 900,000 travelers explore the world and delivering over 32,000 opportunities to live large.

Although the company has successfully built a loyal customer base through organic and paid acquisition channels, they decided to explore new growth opportunities.

That’s where affiliate marketing came into the game.

The “Aha!” Moment: Why Hellotickets Tapped into Affiliate Marketing

Luis Picurelli, CMO at Hellotickets, emphasized that even before adopting affiliate marketing, they recognized its potential. Knowing that people trust recommendations from bloggers, influencers, and content creators more than traditional ads, they saw an opportunity to build a strategy around it.

While the company wasn’t struggling with growth, they wanted to try affiliate marketing as an additional opportunity to:

• Attract new niche audiences through original content
• Diversify their marketing mix beyond paid ads and organic traffic
• Generate revenue through trusted recommendations from industry insiders

Early Challenges 

Although Hellotickets already had a few informal partnerships with travel and event bloggers, they realized that managing them manually required a decent amount of time and resources. 

The Challenges they faced:

• Lack of a structured system for tracking and managing affiliates
• Difficulty in monitoring performance and paying commissions
• No streamlined process for signing up and onboarding new affiliates

To overcome these limitations, Hellotickets sought an affiliate management and tracking platform to automate and optimize their affiliate program.

Because these relationships were managed manually, we lacked both scalability and robust tracking. Starting with an affiliate platform like Tapfiliate allowed us to consolidate, standardize, and scale those partnerships more effectively.

Mihai CojocaruHead of Affiliates, Hellotickets

Choosing the Right Affiliate Management Platform

The team knew they needed a plug-and-play solution that would automate their affiliate management routine and give them full control over their program. 

So, their must-haves included: 

• Easy affiliate onboarding (no more messy spreadsheets) 
• Automated tracking & reporting (because guessing isn’t a strategy) 
• Simple, seamless payouts (affiliates need to get paid fast)
• Top-tier support (because questions always pop up)

After checking out multiple platforms, they chose Tapfiliate. 

Why?

• User-friendly interface: No need to have exceptional technical skills to navigate the dashboard
• In-depth tracking tools: Tapfiliate’s reporting dashboards provided clear insights into what works and what needs improvements
• Seamless onboarding: Streamlined processes helped scale partnerships quickly
• Ready-to-assist Customer Success team: The Tapfiliate team was really responsive and eager to help with custom solutions

We are very happy with the Advertiser Support team and how fast they are able to address our queries. It’s very helpful to know that someone is always there ready to clarify any doubts or help when needed.

Mihai CojocaruHead of Affiliates, Hellotickets

The Solution: How Tapfiliate Transformed Hellotickets’ Affiliate Game

Once Hellotickets jumped on board with Tapfiliate, affiliate management went from stressful to streamlined.

Here is how they managed to succeed: 

Daily, Weekly, and Monthly Platform Usage

• Daily: Reviewing and approving new affiliate applications
• Weekly: Tracking performance via reporting dashboards
• Monthly: Using triggers to notify affiliates when they meet commission thresholds, automating payout requests

Key Features That Made a Difference

• Unique tracking links: Provided precise data on which influencers drove traffic & conversions.
• Coupon code tracking: Enabled accurate attribution, even if customers didn’t click on a direct affiliate link.
• Automated commission payouts: Simplified payments and saved time.
• Real-time reporting: Allowed quick decision-making with up-to-date insights.
• Triggers & notifications: Streamlined communication and payout processing.

What Hellotickets Thinks About Tapfiliate

We love how intuitive Tapfiliate is. It just works The Advertiser Support team is super responsive, and that’s a game-changer for us. If you’re a marketing manager looking for an affiliate platform that actually makes your life easier, this is it.

Mihai CojocaruHead of Affiliates, Hellotickets

Looking Ahead: The Future of Affiliate Marketing

Hellotickets has their eyes on the affiliate marketing future, and here’s how they see it: 

• More creator-driven marketing. The lines between influencers and affiliates will keep blurring. 
• Stronger integration with e-commerce funnels. Brands will work even closer with content creators.
• AI-driven tracking & personalization will lead to smarter recommendations and better conversions.

The biggest challenges? Among the most crucial ones, Luis listed accurate attribution (especially in multi-channel marketing) and staying compliant with evolving regulations. But with the right tools like Tapfiliate, the Hellotickets team is confident they’ll stay ahead of the curve.

Final Thoughts: Thinking About Affiliate Marketing? Here’s Hellotickets’ Advice

If you’re considering launching an affiliate program, take it from Hellotickets: 

• Find a platform that’s easy to use, as complicated tools slow you down.
• Make sure tracking is solid. If you can’t measure it, you can’t improve it.
• Customer support matters. You’ll want a team that actually cares.

For Hellotickets, Tapfiliate checked all these boxes. So, if you’re looking for an affiliate platform that delivers on its promises, this might be your perfect match.