EmailList Verify Boosts its Affiliate Program Revenue with Tapfiliate

Our affiliate channel generates between $4,000 and $5,000 in monthly revenue, making it a valuable part of our business.

Fabian MaumeChief Marketing Officer, EmailList Verify

Company Background

EmailList Verify is an email verification tool designed to help businesses and marketers clean and validate their email lists. It aims to improve email deliverability and reduce bounce rates by identifying and removing invalid or risky email addresses.

Goals and Challenges

Prior to adopting Tapfiliate, the team didn’t have an affiliate system in place. Building one in-house would have been too expensive since they couldn’t predict its success. They needed a ready-made, cost-effective solution to meet the company’s specific needs and technical requirements.

Among the challenges the team faced at that time, Fabian names the following:

• Limited tracking capabilities with the in-house solutions: 

• Privacy Concerns: Increasing privacy regulations and privacy-focused browsers have made accurate tracking and attribution more difficult.

To overcome these obstacles and optimize their affiliate marketing, EmailList Verify opted to implement Tapfiliate.

Solution

Fabian acknowledges that Tapfiliate was the perfect fit for EmailList Verify, providing essential features such as tracking, cookies, custom links, and a user-friendly dashboard. The tool’s ability to detect and remove fraudulent conversions ensured the fairness of their program. The dashboard and reporting tools streamlined their quarterly reporting process, reducing it to a matter of minutes.

Tapfiliate offered several advantages that aligned with EmailList Verify’s needs:

• Enhanced Tracking: Tapfiliate provided robust tracking capabilities, ensuring accurate attribution of referrals and affiliate performance across all pages of their websites.
• SEO Benefits: Affiliates recruited and managed through Tapfiliate helped build backlinks, enhancing the company’s SEO efforts.
• First-Party Cookies: Tapfiliate’s use of first-party cookies aligned with privacy regulations and ensured better-tracking resilience.

Outcome

Since integrating Tapfiliate, EmailList Verify has achieved significant improvements:

• Increased Revenue: Consistent affiliate marketing efforts led to a steady revenue stream from affiliate channels, generating between $4,000 and $5,000 monthly.
• Improved SEO: Backlinks from affiliates enhanced the SEO performance of the product’s website.

• Operational Efficiency: Automation and robust tracking capabilities reduced the time and effort required to manage affiliate marketing.
• Enhanced Tracking and Attribution: Tapfiliate’s reliable tracking ensured accurate revenue attributions that were critical for maintaining trust with affiliates.

“You have a solution that allows us to know exactly how much each referral is earning and what we should pay them at the end. That’s the main point,” – Fabian Maume.

Future Outlook

Looking ahead, Fabian revealed that EmailList Verify is considering new marketing channels, such as podcasts, and exploring the potential of influencer marketing. They also recognize the importance of staying abreast of privacy regulations and continuously enhancing their tracking mechanisms to ensure compliance and accuracy.

Conclusion

By integrating Tapfiliate, EmailList Verify has greatly improved its tracking, automation, and SEO capabilities. These upgrades have boosted the company’s affiliate marketing success, laying a solid foundation for future growth and adaptation in the ever-changing digital landscape.