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EmailList Verify Boosts its Affiliate Program Revenue with Tapfiliate

Email List Verify
Affiliate revenue

+$5,000/month

Increased with Tapfiliate
SEO performance

+50%

Enhanced through backlink building
Our affiliate channel generates between $4,000 and $5,000 in monthly revenue, making it a valuable part of our business.
Fabian Case Study
Fabian Maume Chief Marketing Officer, EmailList Verify

Company Background

Email List Verify

EmailList Verify is an email verification tool designed to help businesses and marketers clean and validate their email lists. It aims to improve email deliverability and reduce bounce rates by identifying and removing invalid or risky email addresses.

Goals and Challenges

Prior to adopting Tapfiliate, the team didn’t have an affiliate system in place. Building one in-house would have been too expensive since they couldn’t predict its success. They needed a ready-made, cost-effective solution to meet the company’s specific needs and technical requirements.

Among the challenges the team faced at that time, Fabian names the following:

  • Limited tracking capabilities with the in-house solutions: 
The main issue is attributing one referral properly to one affiliate partner. If you want to develop your own solution, it’s quite complex. That’s usually where a platform like Tapfiliate is convenient. They can just plug and play and have it working on the website without too much set up.
Fabian Maume Chief Marketing Officer, EmailList Verify
  • Privacy Concerns: Increasing privacy regulations and privacy-focused browsers have made accurate tracking and attribution more difficult.

To overcome these obstacles and optimize their affiliate marketing, EmailList Verify opted to implement Tapfiliate.

Solution

Fabian acknowledges that Tapfiliate was the perfect fit for EmailList Verify, providing essential features such as tracking, cookies, custom links, and a user-friendly dashboard. The tool’s ability to detect and remove fraudulent conversions ensured the fairness of their program. The dashboard and reporting tools streamlined their quarterly reporting process, reducing it to a matter of minutes.

Tapfiliate offered several advantages that aligned with EmailList Verify’s needs:

  • Enhanced Tracking: Tapfiliate provided robust tracking capabilities, ensuring accurate attribution of referrals and affiliate performance across all pages of their websites.
  • SEO Benefits: Affiliates recruited and managed through Tapfiliate helped build backlinks, enhancing the company’s SEO efforts.
  • First-Party Cookies: Tapfiliate’s use of first-party cookies aligned with privacy regulations and ensured better-tracking resilience.
It’s working; it’s easy to set up. Tapfiliate covers the basics of having proper tracking. It’s not too complex to set up. It is really easy to export the data to other systems for integration.
Fabian Maume Chief Marketing Officer, EmailList Verify

Outcome

Since integrating Tapfiliate, EmailList Verify has achieved significant improvements:

  • Increased Revenue: Consistent affiliate marketing efforts led to a steady revenue stream from affiliate channels, generating between $4,000 and $5,000 monthly.
  • Improved SEO: Backlinks from affiliates enhanced the SEO performance of the product’s website.
Having your network of affiliates is giving you a tough link juice which helps you get a better SEO behind it, and it supports the SEO channel a lot.
Fabian Maume Chief Marketing Officer, EmailList Verify
  • Operational Efficiency: Automation and robust tracking capabilities reduced the time and effort required to manage affiliate marketing.
  • Enhanced Tracking and Attribution: Tapfiliate’s reliable tracking ensured accurate revenue attributions that were critical for maintaining trust with affiliates.

“You have a solution that allows us to know exactly how much each referral is earning and what we should pay them at the end. That’s the main point,” – Fabian Maume.

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Future Outlook

Looking ahead, Fabian revealed that EmailList Verify is considering new marketing channels, such as podcasts, and exploring the potential of influencer marketing. They also recognize the importance of staying abreast of privacy regulations and continuously enhancing their tracking mechanisms to ensure compliance and accuracy.

So I think there will be a shift toward more influencer marketing, and community-led growth is a new paradigm. You need to own the distribution channel to get good results, so I think there is a lot of value upcoming in people who own a newsletter, for instance, because they are not dependent on the social media or Google algorithm for SEO as they have access to their audience and can distribute their content via email.
Fabian Maume Chief Marketing Officer, EmailList Verify

Conclusion

By integrating Tapfiliate, EmailList Verify has greatly improved its tracking, automation, and SEO capabilities. These upgrades have boosted the company’s affiliate marketing success, laying a solid foundation for future growth and adaptation in the ever-changing digital landscape.