From Resellers to Scalable Partnerships: CookieFirst’s Growth with Tapfiliate

Discover how CookieFirst reimagined its partner model, and the results speak for themselves: +1350% growth in total sales and a 133% jump in conversions. By combining a new collaboration feature with Tapfiliate’s affiliate program, the company gave agencies more freedom and unlocked faster adoption.

About CookieFirst

CookieFirst, created by Digital Data Solutions BV in Amsterdam, helps organizations navigate global data privacy regulations such as GDPR, CCPA, and LGPD. With automated cookie scanning, customizable consent banners, and seamless integrations with Google Tag Manager, Consent Mode v2, and popular CMS and e-commerce platforms, CookieFirst has become a trusted compliance partner for over 60,000 clients across more than 80 countries.

The company’s reputation is backed by recognition as a Google Certified CMP Partner (Gold Tier) and strong reviews highlighting its intuitive interface and value for money.

We’ve always wanted CookieFirst to be straightforward: easy to use, transparent, and trustworthy. Our users confirm that we regularly hear that our pricing is fair and the features are spot on.

Tom Alexander van den BosСо-founder, CookieFirst

Challenge

As CookieFirst’s client base expanded, the team started looking for ways to strengthen partnerships with web agencies and marketing firms. The initial reseller model worked for some, but it wasn’t a fit for everyone. Many agencies wanted a lighter arrangement that didn’t involve handling client billing themselves.

This created a bottleneck: CookieFirst needed a partner setup that would give agencies more flexibility, while still ensuring they could benefit financially from bringing in new clients.

Why Tapfiliate

When searching for an affiliate solution, the team chose Tapfiliate for its quick setup, simplicity, and user-friendly design.

As a SaaS company ourselves, we were looking for an Affiliate SaaS provider with the same straightforward approach. Tapfiliate was exactly that.

Tom Alexander van den BosСо-founder, CookieFirst

The CookieFirst team uses:

• Affiliate signup pages
  
• Conversion tracking
  
• Quarterly payout management
  

The seamless setup allowed the team to integrate Tapfiliate directly into their partner program.

Solution

The company built a collaboration feature that allowed agencies to manage client domains directly in the client’s CookieFirst account. By pairing that feature with Tapfiliate’s affiliate program, agencies gained the control they wanted along with a clear revenue-sharing model.

This hybrid setup transformed CookieFirst’s partner program into something scalable and attractive for agencies of all sizes.

Results

The impact was immediate:

• GMV growth after program launch: +1350.62%
  
• Conversion growth since launch: +133%
  

CookieFirst saw faster onboarding of agency partners, more managed web domains, and significant revenue growth.

“This approach gave us a lot more traction in onboarding digital agency partners, which boosted our growth in terms of managed domains and, of course, revenue.”

Tom Alexander van den BosСо-founder, CookieFirst

Support & The Road Ahead

The CookieFirst team quickly adapted to Tapfiliate and rarely needed help, but whenever they did, support was fast and clear. That reliability gave them the confidence to keep expanding their partner program with Tapfiliate at its core.

What started as a small reseller setup has become a flexible partnership model that scales with ease. A nine-person team now runs a program trusted by agencies worldwide, proving that the right tools can multiply impact far beyond headcount.

At a Glance:

CookieFirst proves that even with a lean team, the right affiliate solution can unlock massive partner-driven growth.