Cashway’s Secret to Success: Leveraging Tapfiliate as Both Affiliate and Advertiser

Tapfiliate is well-known as a go-to for affiliate tracking. But what if we tell you that cashback publishers like Cashway leverage Tapfiliate not just for tracking but as a platform to manage both sides of the affiliate marketing process—acting as both an affiliate and an advertiser simultaneously?

Dive into details to learn more!

Tapfiliate has become an indispensable tool for us—it not only tracks sales in real-time but also empowers us to bridge the gap between advertisers and our users seamlessly.

Georgi KostadinovCEO, Cashway

Company Background

Cashway is a leading Bulgarian cashback service that allows users to earn cashback on various online purchases across various categories, such as fashion, electronics, and travel. By partnering with top e-commerce stores, Cashway helps customers save money while shopping online. 

The platform’s mission is to “show the new path to smart and profitable shopping”. In other words, it simplifies the cashback process and provides seamless transactions and reliable rewards for its users.

The Challenge

Affiliate marketers often struggle with tracking accuracy. In some cases, advertisers remove tracking codes post-implementation intentionally or due to technical issues, which causes affiliates to lose commissions. 

While influencers, bloggers, and affiliate creators might never notice these tracking failures, cashback publishers face immediate backlash from their users when cashback fails to appear. This unique position lets them identify tracking issues immediately and take corresponding action.

There are advertisers who are actually removing their tracking codes from the site once it is implemented. They rely on the fact that affiliates will drive sales regardless, and they won’t have to pay commissions.

Georgi KostadinovCEO, Cashway

The Tapfiliate Solution & How Cashway’s Approach Works Technically

Cashway’s approach goes beyond traditional affiliate tracking. They use Tapfiliate to manage two roles simultaneously—playing in the advertiser’s and publisher’s fields—which gives them a full view of the customer journey and enables them to tackle any tracking issues swiftly.

Acting as Both Advertiser and Publisher:

• As an Advertiser, Cashway works with retailers and brands by registering them on Tapfiliate and setting up affiliate programs that others (like bloggers and influencers) can join.
  
• As a Publisher, Cashway simultaneously promotes these retailers and their affiliate programs to its users, offering cashback incentives for purchases made through their links.

Tracking the Sales

When a customer buys a product following Cashway’s link, Tapfiliate tracks the transaction and attributes it to the correct retailer’s affiliate program. Cashway then earns a commission from the retailer—just like any other affiliate—but shares a part of this commission with the customer as cashback.

User-Driven Tracking Validation

If customers don’t receive their cashback, they complain directly to Cashway. This direct feedback is key to identifying issues quickly.

In cashback services, when a sale is not tracked, the user does not get cashback and complains to us. This way, we can immediately detect tracking issues

Georgi KostadinovCEO, Cashway

Identifying and Fixing Issues

With direct access to transaction data and user feedback, Cashway can pinpoint tracking failures—whether due to technical errors or advertisers removing tracking codes. They then contact the affiliate platform or the advertiser to resolve the issue.
“We actually help a lot of affiliate platforms fix their tracking issues because no one else can give them this feedback,” Georgi adds.

Enhancing Communication and Strengthening Relationships

Acting as both publisher and advertiser allows Cashway to have direct, detailed discussions with retailers about tracking issues, missed commissions, and improvements. This collaborative approach ensures that problems are fixed quickly and that both parties benefit.
“The most important thing in affiliate marketing is good communication between affiliates and advertisers. They need to work together to improve results,” emphasizes Kostadinov.

This innovative use of Tapfiliate has led to several significant improvements:

• Improved Advertiser Compliance: Advertisers are held accountable, leading to fewer tracking removals.
  
• Stronger Affiliate-Advertiser Relationships: Enhanced communication builds transparency and better collaboration.
  
• Higher Conversion Tracking Accuracy: Rapid detection and resolution of issues ensure more precise commission payouts.
  
• Increased Trust Among Users: Cashway builds stronger loyalty with its users by ensuring fair compensation.
  

With Tapfiliate, our dual role strategy has flourished. We can detect issues as they happen and work directly with our partners to fix them, which makes our entire ecosystem more reliable.

Georgi KostadinovCEO, Cashway

Key Takeaways

• Dual-Role Advantage: Cashway’s ability to operate as both an affiliate and an advertiser gives them a unique edge in managing the entire customer journey.
  
• Proactive Tracking Validation: Combining user feedback with Tapfiliate’s tracking helps catch issues as soon as they occur.
  
• Enhanced Communication: Direct relationships with advertisers lead to faster issue resolution and more effective affiliate campaigns.
  

Wrapping up

Tapfiliate’s standard tracking capabilities appeared to be more powerful when used with a dual-role approach like Cashway’s. By leveraging Tapfiliate for real-time tracking, instant issue resolution, and enhanced communication between businesses and their affiliates, Cashway not only improves commission accuracy but also builds a more transparent and reliable affiliate ecosystem.

As the affiliate marketing landscape evolves, transparency, communication, and proactive tracking will be key to long-term success.