How to track your influencer marketing campaigns

track influencer marketing campaigns cover

Running an influencer campaign when you are a brand can be an amazing way to increase your sales and brand awareness. But it’s important to track the results of the influencer campaigns and analyze the data so you can optimize and tweak campaigns in the future so that you can grow your business. How can you do this?

The answer is influencer campaign tracking.

A tool like Tapfiliate can help your business with influencer performance tracking in-depth to help you analyze your campaign data and track campaign goals. You can do this in two different ways: a referral link or a coupon code.

Let’s dig in!

Influencer campaign tracking 1

Using referral links is a great way to track influencer campaigns. A referral link is a trackable link that influencers can add to their bio or social media posts. These can go to specific landing page, or a product. When someone clicks on the link and goes through to purchase, you’ll be able to see the data in real time.

This way you will be able to track data including the sales that your influencers have had a hand in.

Influencer campaign tracking 2

You can filter the data and export it to analyze the data from your influencer campaigns in more depth.

Influencer campaign tracking 3

Checking the number of clicks can be an indication of how well the campaign resonated with the influencer’s audience, how well a specific influencer post performed. Looking at this in relation to conversions can give you indicators on how to optimize future campaigns. Don’t forget to consider that it could also be an indicator of a problem on your website or a bad user experience.

Analyzing conversion amounts can help you to see the spending power of your influencer’s followers. Look at the average order value for the specific influencer campaign and compare it with your normal average order value. If it was less than usual, it doesn’t mean it was an unsuccessful campaign - it might just mean tweaking your campaign next time to try and increase their spend - you can do this using coupon codes with a minimum spend.

Then, crucially track your return on investment for each campaign and optimize with other campaigns in the future.

How to track using coupon codes

Using coupon codes is a great way to incentivize people to buy. Word of mouth marketing is powerful - a study from Statista Premium said that 90% of people are more likely to trust a recommended brand even from strangers.

With an influencer recommending your brand to their audiences combined with the extra discount incentive, it can help drive more sales for your campaign.

A coupon code is a personalized code you give to your influencer that they can share with their audience for a discount on their purchase.

When someone uses the influencer’s coupon code to purchase on your website, you’ll be able to see those purchases in your dashboard.

Influencer tracking this way does not require someone to click on a link and go through to purchase. It is known as clickless tracking.

Sign up to Tapfiliate’s free trial to test coupon codes in action 🏷️

Getting started with coupon codes

To get started, you’ll need to go to your eCommerce platform (for example Shopify) admin panel to set up the coupon code and then assign it to your chosen influencer in the Tapfiliate dashboard. You can do this in the “Affiliates” section of Tapfiliate.

Influencer campaign tracking 4

Your influencers get their own account where they can log in and see their coupon codes and their performance. They can find their coupons in their Assets section, next to their referral link:

Influencer campaign tracking 5

Ready to get started? Check out all of Tapfiliate’s features.

Sign up to Tapfiliate’s free trial to improve your influencer marketing efforts ❤️

Ashley Howe

I’m the content strategist here at Tapfiliate. Living in Amsterdam, I like reading books, travel and ramen. You can find me on LinkedIn or Twitter..

Related articles

A brand’s guide to influencer affiliate marketing
Can micro-influencers deliver a strong ROI for your fashion brand?
Writing the Perfect Influencer Marketing Brief: 7 Steps