19 of the Best Fitness Affiliate Programs

Fitness affiliate programs have been gaining popularity in the past few years. According to Statista, the market size of the global fitness industry is expected to be worth 1.2 trillion U.S. dollars.

Fitness brands can use affiliate marketing as a strategic tool to expand market reach and drive sales. Launching such affiliate programs involves partnering with individuals or entities, known as affiliates, who promote the brand’s products or services to their niche audience.

In a fitness affiliate program, individuals can promote a wide range of fitness-related products and services, including gym equipment, fitness apparel, workout programs, meal plans, and sports nutrition products. By leveraging their knowledge and expertise in the fitness niche, affiliates can recommend products that align with their audience’s fitness goals and interests.

In exchange for their promotional efforts, affiliates earn a commission on each sale or lead they generate. This performance-based approach not only ensures a cost-effective marketing strategy but also taps into diverse consumer bases through the unique networks of affiliates. 

For fitness brands aiming to navigate and manage these partnerships efficiently, robust affiliate tracking software like Tapfiliate becomes indispensable. Tapfiliate offers the tools and analytics necessary for brands to track the success of their affiliate programs, streamline their operations, and optimize their marketing efforts in the fitness industry.

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Key Components of an Affiliate Program

Affiliate Links

In a fitness affiliate program, affiliates are provided with unique affiliate links that they can use to promote fitness products and services. These links allow brands to track sales or leads that are generated by affiliates, ensuring that they are properly credited for their referrals.

Commission Structure

The commission structure of a fitness affiliate program outlines how affiliates can earn and calculate their commissions. It may vary from program to program, but typically, affiliates earn a percentage of the sales they generate or a fixed amount for each referral they make.

Tracking and Reporting

Tracking and reporting tools are essential components of an effective fitness affiliate program. These tools provide affiliates with dashboards and analytics to monitor their performance, track their earnings, and gain insights into their audience’s behavior and preferences.

Payment Terms

Payment terms depend on the individual affiliate program. Some programs pay affiliates on a monthly basis, while others have specific payout thresholds or cycles. It’s important for affiliates to understand the payment terms before joining a program.

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Types of Fitness Affiliate Programs

There are various types of affiliate programs you can launch. And fitness affiliate programs are no different; they cater to different aspects of the fitness industry. 

Here are some common types of fitness affiliate programs:

1. Equipment: These programs focus on promoting fitness gear and equipment, such as exercise bikes, gym equipment, and home workout tools. Affiliates earn commissions for driving sales on these products.

2. Supplements: Many fitness enthusiasts use nutritional supplements to support their fitness goals. Supplement affiliate programs partner with brands selling sports nutrition products, allowing affiliates to earn commissions for referring customers to these products.

3. Apparel: Fitness apparel affiliate programs involve partnerships with brands that offer workout clothing, accessories, and athleisure wear. Affiliates earn commissions for driving sales in this niche.

4. Online Training: With the rise of digital fitness coaching and workout programs, online training affiliate programs have become popular. Affiliates promote digital fitness programs and earn commissions for each referral or sale they generate.

5. Wellness Apps: As technology advances, many fitness and wellness apps have emerged to help individuals track their progress and reach their goals. These affiliate programs enable affiliates to promote these apps and earn commissions for driving app downloads or subscriptions.

19 of The Best Fitness Affiliate Programs

We’ve done our homework and handpicked 19 of the best fitness affiliate programs that cover a wide range of fitness niches.

To make it easier for you, we’ve grouped them into several categories:

• Fitness Equipment Affiliate Programs
• Supplement Affiliate Programs
• Apparel Affiliate Programs
• Other Fitness Affiliate Programs

Fitness Equipment Affiliate Programs

Fitbit

Cookie duration/referral window: 15 days

Commission rate: 3%

Fitbit has revolutionized the way we track our fitness goals, making it easier for millions of people to stay motivated and achieve their fitness milestones.

It offers a wide range of fitness trackers and smartwatches that cater to every fitness enthusiast’s needs. Whether you are a beginner or a seasoned fitness junkie, there is a Fitbit device that suits your lifestyle and fitness goals. From step counting to heart rate monitoring, sleep tracking to calorie burn calculation, Fitbit has it all.

Polar

Cookie duration/referral window: 30 days

Commission rate: 10%

For over four decades, Polar has been at the forefront of innovation, providing athletes and fitness enthusiasts with cutting-edge technology and reliable performance.

Polar offers a wide range of fitness products, including smartwatches, heart rate monitors, and GPS tracking devices. Whether you’re a beginner looking to take your first steps towards a healthier lifestyle or a professional athlete aiming to reach new heights, Polar has the perfect solution to meet your needs.

Garmin

Cookie duration/referral window: 20 days

Commission rate: 8% – 12%

Founded in 1989, Garmin has become a leading name in the world of navigation and fitness tracking. The company specializes in a wide array of products, including GPS units for automotive, aviation, marine, and outdoor activities, as well as advanced sports watches and fitness trackers.

Garmin’s fitness products are particularly popular among athletes and fitness enthusiasts. These products are designed to cater to various activities such as running, cycling, swimming, and hiking. 

Titan Fitness

Cookie duration/referral window: 30 days

Commission rate: 4%- 5% per sale

Titan Fitness offers a wide range of fitness equipment, including exercise bikes, gym equipment, and strength training accessories. They cater to fitness professionals, beginners, and everyone in between, making it easier for you to target a diverse audience with your promotional efforts.

Whether your audience consists of gym-goers, home workout enthusiasts, or fitness professionals, you can find a variety of products to recommend and earn commissions on.

TRX

Cookie duration/referral window: 30 days

Commission rate: 10%

TRX (Total Resistance Exercise) is a popular fitness training system that utilizes suspension ropes and bodyweight exercises to deliver a highly effective and versatile workout. With its origins in the Navy SEALs, TRX has gained widespread popularity in the fitness industry due to its ability to challenge the entire body and improve strength, stability, and flexibility.

Supplement Affiliate Programs

MYPROTEIN

Cookie duration/referral window: 30 days

Commission rate: up to 8%

With their wide range of sports nutrition products, Myprotein has become a trusted name in the fitness industry. 

Myprotein offers a wide range of sports nutrition products to cater to different fitness goals and preferences. From protein powders to vitamins and dietary supplements, they have it all. Whether your audience is focused on muscle building, weight loss, or overall health and fitness, Myprotein has products to meet their needs.

Sign up to our affiliate program today

Athletic Greens

Cookie duration/referral window: 30 days

Commission rate: 8%

Known for its high-quality and all-in-one supplement, Athletic Greens offers a comprehensive approach to supporting overall health and well-being. 

One of the key selling points of Athletic Greens is its wide range of nutritional benefits. Packed with 75 vitamins, minerals, and whole food-sourced ingredients, their all-in-one supplement is designed to support immune health, gut health, energy levels, and overall wellness. 

Innosupps

Cookie duration/referral window: 30 days

Commission rate: up to 12.5%

Inno Supps is a dynamic and rapidly growing company in the health and fitness supplement industry. What sets Inno Supps apart is its commitment to quality and transparency. They prioritize using high-quality ingredients that are rigorously tested for purity and effectiveness. 

Their product line includes a range of supplements such as pre-workouts, protein powders, fat burners, and wellness products, each carefully formulated with high-quality, natural ingredients.

iHerb

Cookie duration/referral window: 7 days

Commission rate: Up to 20%

iHerb is an online health retailer offering a wide range of health and wellness products. It offers a wide selection of products that will appeal to any audience. Whether you’re targeting athletes, health-conscious individuals, or those looking for natural remedies, iHerb has something for everyone.

Sign up to our affiliate program today

The Vitamin Shoppe

Cookie duration/referral window: 7 days

Commission rate: Up to 10%

The Vitamin Shoppe is for those seeking to enhance their health regimen, offering an extensive array of vitamins, minerals, supplements, and health-centric products. Whether you’re a fitness guru in search of the latest performance enhancer or a wellness newbie aiming to boost your daily nutrition, you can find what you need. They have a base commission of 1% but you can earn up to 10%

Apparel Affiliate Programs

LuluLemon

Cookie duration/referral window: 30 day

Commission rate: 7%

LuluLemon is synonymous with style, comfort, and quality in the fitness apparel industry. As a fitness enthusiast, you understand the importance of looking and feeling your best while striving to achieve your fitness goals. 

With Lulu Lemon’s wide range of products, you can embrace both fashion and function while crushing your workouts.

Reebok

Cookie duration/referral window: 30 days

Commission rate: 7% per sale

Reebok has long been a household name in the fitness industry, known for its innovative designs, cutting-edge technology, and dedication to helping people reach their fitness goals. 

Whether you’re a fitness enthusiast, athlete, or someone looking to lead a healthier lifestyle, Reebok offers a wide range of products and programs to support you on your fitness journey.

Sign up to our affiliate program today

Asics

Cookie duration/referral window: 30 days

Commission rate: 6% (baseline)

Asics is a well-known and respected brand in the fitness community, offering a wide range of high-quality athletic footwear and apparel. Whether your audience consists of avid runners, gym enthusiasts, or sports enthusiasts, partnering with Asics can be a lucrative opportunity for fitness bloggers and content creators.

Their products are designed with the latest technology and innovation to help athletes perform at their best. By aligning yourself with the Asics brand, you can showcase their products as trusted and reliable options for your fitness enthusiast audience.

Adidas

Cookie duration/referral window: 30 days

Commission rate: 7%

The brand, identified by its iconic three-stripes logo, offers a diverse range of products that include shoes, clothing, and accessories designed for various sports and fitness activities. Adidas is celebrated for its blend of style, comfort, and technology in its products. 

The brand is also recognized for its collaborations with famous athletes and celebrities, further cemented its status as a trendsetter in the sports and fitness apparel industry.

Sign up to our affiliate program today

Nike

Cookie duration/referral window: 30 days

Commission rate: up to 11%

Renowned for its “Swoosh” logo and the “Just Do It” slogan, Nike has carved a formidable place in the sporting and fitness world. 

The brand is a global leader in the design, manufacturing, and marketing of athletic footwear, apparel, equipment, and accessories. Nike’s commitment to innovation is evident in its range of products that cater to a wide array of sports and fitness activities, making it a favored choice among athletes and fitness enthusiasts worldwide.

Sign up to our affiliate program today

Speedo

Cookie duration/referral window: 30 days

Commission rate: up to 10%

Whether you are a professional swimmer or a fitness enthusiast looking to improve your swimming skills, Speedo has the gear you need to reach your goals.

Speedo is known for its innovative designs, cutting-edge technology, and commitment to performance. Their swimwear, goggles, swim caps, and other accessories are all engineered to provide optimal comfort and functionality in the water. By promoting Speedo products as an affiliate, you can align yourself with this trusted brand and build credibility with your audience.

Sign up to our affiliate program today

Under Armour

Cookie duration/referral window: 30 days

Commission rate: 5%

When it comes to fitness apparel, Under Armour is an industry leader. This popular brand offers a wide range of products that cater to the needs and preferences of fitness enthusiasts worldwide. From performance-driven clothing to comfortable and stylish athleisure wear, Under Armour has it all.

In addition to their commitment to quality, Under Armour offers a diverse range of products to cater to various fitness goals and activities.

Whether your audience consists of avid runners, gym-goers, or yoga enthusiasts, Under Armour has the perfect apparel to meet their needs. From moisture-wicking fabrics to compression gear, their products are designed to enhance performance and support an active lifestyle.

Sign up to our affiliate program today

Other Fitness Affiliate Programs

Les Mills

Cookie duration/referral window: 30 days

Commission rate: up to 12.5%

Les Mills is a household name in the fitness industry, known for their innovative and effective group fitness programs. With a wide range of classes, including BodyPump, BodyCombat, and RPM, Les Mills caters to fitness enthusiasts of all levels and ages.

One of the key advantages of partnering with Les Mills is their wide range of products. In addition to their popular fitness classes, they also offer on-demand workouts, training equipment, and workout apparel. This allows you to promote a diverse range of products to your audience, increasing your chances of earning commissions.

FitOn

Cookie duration/referral window: 30 days

Commission rate: 15%

FitOn is an innovative fitness platform that is revolutionizing the way people exercise and stay active. With their user-friendly app, FitOn provides users with access to a wide range of workout classes and programs, making it easy to find a workout that meets their fitness goals and fits their schedule.

FitOn offers a variety of workout classes for people of all fitness levels, from beginner to advanced. Whether you want to build strength, improve flexibility, or increase cardiovascular fitness, FitOn has a workout for you. Their classes range from high-intensity interval training (HIIT) and kickboxing to yoga and meditation, ensuring that there is something for everyone.

How to Start a Fitness Affiliate Program

If your brand is rooted in the fitness industry and you’re looking to amplify your reach, implementing a fitness affiliate program can be a powerful strategy. By enabling passionate affiliates to promote your products or services, your brand can tap into new audiences and increase sales through their networks and platforms.

Launching a fitness affiliate program demands commitment, a strategic approach, and adaptability to market trends. With targeted efforts and a well-structured program, your brand can transform its fitness passion into profitable growth while aiding customers in reaching their health and fitness objectives.

Here’s a step-by-step guide on how to start a fitness affiliate program.

Choose an Affiliate Tracking Software

When it comes to running a successful affiliate marketing program, choosing the right affiliate tracking software is crucial. One reliable option to consider is Tapfiliate.

Tapfiliate is an intuitive and user-friendly affiliate tracking software that helps businesses efficiently manage their affiliate programs. With its wide range of features and capabilities, it is a popular choice among affiliate marketers.

One of the key benefits of using Tapfiliate is its easy setup process. It allows businesses to quickly create an affiliate program, customize commission structures, and generate unique referral links for affiliates.

Tapfiliate also offers advanced tracking and reporting capabilities. It provides real-time data on clicks, conversions, and commission earnings, helping businesses track the performance of their affiliates and optimize their marketing efforts.

Additionally, Tapfiliate offers various integration options, allowing businesses to seamlessly connect with other marketing tools and platforms. From email marketing software to ecommerce platforms, Tapfiliate ensures smooth operation and synchronization.

Furthermore, Tapfiliate provides excellent customer support and resources. Our dedicated support team is readily available to assist with any inquiries or technical issues, ensuring a smooth user experience for both businesses and affiliates.

Choose Your Commission Rates

When running an affiliate program, one of the most important decisions you have to make is choosing your commission rates. Your commission rates will determine how much you pay your affiliates for each sale or lead they generate.

There are several factors to consider when setting your commission rates. First and foremost, you want to ensure your rates are competitive within your industry. Look at what your competitors are offering and aim to be on par or better. This will help you attract top affiliates and stand out in a crowded market.

Next, think about your profit margins. While it’s important to offer competitive rates, you also need to ensure that you’re still making a profit. Calculate your average profit margin per sale or lead and use that information as a basis for setting your rates.

Another factor to consider is the level of effort required from your affiliates to generate sales or leads. If your product or service requires much time and effort to promote, you may want to offer a higher commission rate to incentivize affiliates. On the other hand, if your product or service sells itself and requires minimal effort to promote, you may be able to offer a lower commission rate.

It’s also important to take into account the lifetime value of a customer. If you have a product or service that leads to repeat sales or has a high customer retention rate, you may want to offer a higher commission rate to reflect the long-term value of each customer.

Lastly, consider the value and uniqueness of your product or service. If you have a product or service that is in high demand and has little competition, you can afford to offer a lower commission rate. However, if you’re in a saturated market with lots of competitors, you may need to offer a higher commission rate to entice affiliates to choose you over your competitors.

Set up Tracking

Tracking is an essential component of any successful fitness affiliate program. It allows you to monitor and measure the performance of your affiliate campaigns, enabling you to optimize your efforts and drive more conversions. But how do you go about setting up tracking for your program?

Once you’ve selected a tracking platform, you’ll need to create your affiliate links. These links enable you to track the traffic and conversions generated by your affiliates. Most tracking platforms provide an easy-to-use interface for generating these links. 

You can customize them to include unique identifiers or parameters that will help you identify which affiliates are driving the most sales or leads.

Next, implement the tracking code on your website. This code, provided by the tracking platform, enables the platform to collect data and attribute conversions to the appropriate affiliate. The code is typically placed on the order confirmation page or any other page where a conversion occurs. Make sure to thoroughly test the tracking code to ensure that it’s working correctly and accurately tracking conversions.

Additionally, consider implementing sub-IDs or sub-affiliate tracking. This allows you to track performance at a more granular level, such as by campaign, placement, or traffic source. It provides valuable insights into which specific marketing efforts drive the best results, allowing you to optimize your strategies accordingly.

Launch and Promote Your Affiliate Program

Launching and promoting your affiliate program is an essential step towards growing your brand and increasing your sales. With the right strategy and tools, you can effectively drive traffic to your website and generate revenue through affiliate marketing.

When promoting your affiliate program, make sure to highlight the benefits that affiliates will receive. Emphasize that they can earn passive income by promoting products they love to their audience. Provide them with content ideas, product images, and promotional codes to make it easy for them to get started.

Lastly, promote your affiliate program through various channels, such as your website, blog, email marketing, and social media platforms. Consider running targeted advertisements to attract potential affiliates who may not have discovered your program yet.

Launching and promoting your affiliate program may take time and effort, but the benefits can be significant. By leveraging the power of affiliate marketing, you can tap into a vast network of influencers and marketers who can help drive traffic and sales, ultimately growing your brand and increasing your revenue.

Monitor and Optimize

Once you have successfully launched your fitness affiliate program, it’s important to continuously monitor and optimize its performance to ensure maximum success. Monitoring your program allows you to track key metrics, identify areas of improvement, and make necessary adjustments to increase conversions and sales.

In addition to monitoring affiliate link performance, it’s crucial to regularly evaluate the overall performance of your affiliate program. Look at metrics such as click-through rate (CTR), conversion rate, average order value, and overall sales. By analyzing this data, you can identify any patterns or trends that may indicate areas for improvement.

For instance, if you notice that certain products are not converting well, you can work with your affiliates to develop targeted marketing strategies or optimize the product pages to increase conversions.

Continuously optimizing your fitness affiliate program involves testing and experimenting with different strategies. This could include A/B testing different landing pages, testing different promotional materials, or trying out new messaging. By being open to experimentation, you can find the most effective ways to attract and convert your audience.

Start Your Fitness Affiliate Program Today

Creating a fitness affiliate program can be a powerful strategy to expand your brand’s reach, increase sales, and establish a strong presence in the fitness industry. However, it requires careful planning, a clear commission structure, and support for your affiliates.

Regular communication with your affiliates is key to fostering strong partnerships. Keep them updated on the latest promotions, new product launches, and any changes to your program.

To attract top-performing affiliates, showcase your brand as an industry leader. Highlight the benefits of partnering with your fitness affiliate program, such as a wide range of high-quality products, a competitive commission structure, and a dedicated affiliate manager. 

Emphasize your brand’s commitment to helping individuals achieve their fitness goals and promote a healthy lifestyle.

By following these steps, your brand can foster valuable partnerships, increase sales, and enhance its presence in the fitness industry. 

Ready to take your fitness brand to the next level? Start your fitness affiliate program today with the help of Tapfiliate’s 👉  free 14-day trial.