MDHearingAid Leverages Tapfiliate's REST API to Boost Conversions
At MDHearingAid, access and affordability are everything.
With over a decade of experience selling high-quality, affordable hearing aids directly to consumers, MDHearingAid has set out to improve patient access to affordable hearing solutions. The company delivers on this commitment by charging thousands less than the average cost of $4600 that a consumer pays for hearing aids, as well as streamlining the buying process so that customers can get FDA-registered hearing devices delivered right to their door.
“Our goal is to help one million Americans hear better by 2025.” says Doug Breaker, MDHearingAid CEO.
To reach this goal, MDHearingAid looked to industry professionals that share a genuine interest in their mission and who could help spread the word about their product.
Their search led the company to Tapfiliate. Tapfiliate’s REST API made it simple for MDHearingAid to start an affiliate marketing program that tracks conversions by phone and automatically awards commissions to their affiliates.
How MDHearingAid boosted conversions with affiliate marketing
Being that over half their orders are received by phone, it made sense for MDHearingAid to use phone attribution tracking for their affiliate marketing efforts. When affiliates sign up, they are automatically given a trackable phone number and get credit for any phone sales they make without having to do any extra work.
This set up was key to the company’s affiliate program being a success, along with having a solid affiliate strategy. “When we really started putting effort into our affiliate program, we’ve grown from $0 in affiliate revenue to well over $100K per month in last-click/phone affiliate revenue.”
MDHearingAid added, “Since adding Tapfiliate, we’ve had one of our highest weekly conversion rates this calendar (also our fiscal) year at 1.76. Prior to Tapfiliate, we were averaging 1.26 weekly conversion rate!”
Tapfiliate’s API offers a robust tracking solution
When MDHearingAid began searching for a platform to run their affiliate program on, they found other solutions were more complex and charged significant fees. An unhappy affiliate was the catalyst to make the change to an affiliate marketing software that fit both MDHearingAid’s expectations, as well as the expectations of their affiliates.
And these expectations were met with Tapfiliate. This includes having:
- Technical capabilities, particularly the REST API
- Timely & helpful support team
- Comprehensive documentation
“The process was quick and painless. The Tapfiliate support team was really fast in responding to our questions and almost always provided documentation for further guidance.”
MDHearingAid utilized the Tapfiliate Rest API to automate tracking phone conversions. Each affiliate is provided with their own telephone number(s) and show that phone number to any visitor they send to the website. The affiliate can also publish that phone number on their website, emails, etc. The phone number is associated with each affiliate via their unique coupon code — this is created to a conversion using the Tapfiliate Coupon API.
Streamlining workflows with automated commission approval
Along with tracking phone conversions, MDHearingAid was able to use the REST API to automate conversion approval based on the company’s 45-day free-trial. Commissions are approved or disapproved based on whether an order was returned or not after the free trial has ended.
This removes the need for their affiliate manager to manually approve/disapprove commission, giving them more time to spend on recruiting.
Saving time has resulted in the company being able to have a more engaged, proactive affiliate program. This includes having a dedicated manager that is always monitoring affiliate relationships and performance. “Having someone who can both nurture current relationships and attract potential affiliates is critical. We are here to help our affiliates be successful and definitely do not operate with a ‘set it and forget it’ mindset.”
Building relationships for better promotions
For those familiar with affiliate marketing, one of the most common challenges businesses face is finding great affiliates to promote their products.
Since they began using Tapfiliate, MDHearingAid saw a big boost in the number of affiliates added to their program. The ability to sign up affiliates either manually or with an easy-to-use sign up form has led to the company doubling their number of affiliates in just one month!
Along with their growing affiliate network, MDHearingAid credits their success to partnering with passionate affiliates. The company’s affiliates are primarily made up of industry professionals or those within their niche of senior wellness. “Our best affiliates are those who show a genuine interest in our mission and goal of improving patient access to affordable hearing solutions, and making people’s lives better by helping them hear.”
Between the attractive commission structure, as well as a dedicated affiliate manager to work directly with their affiliates for content strategies, MDHearingAid feels that they have created a worthwhile affiliate program. Having strong affiliate relationships helped the company build brand loyalty, as well as be more visible and present in myriad places online.
Interested in learning more about MDHearingAid?
MDHearingAid partnered with professional audio engineers to design the world’s easiest to use, free online hearing test. With their free online hearing test, you can get personalized information on your hearing. It’s designed to work with headphones, taking only 8 minutes to complete. You can get started with your free test here.