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Powerful Email Automation for E-commerce Partner Programs
Transform your affiliate communication. Connect Tapfiliate to Klaviyo to synchronize partner profiles, inject custom discount codes into campaigns, and deploy behavior-triggered email sequences that activate dormant promoters.
Trusted by Over 69,500+ Customers
The Tapfiliate and Klaviyo connection equips DTC brands with a programmatic communication engine. Instead of letting newly approved affiliates go cold, this workflow pipes real-time partner data—including custom properties like unique coupon codes—directly into Klaviyo profiles. This eliminates “Activation Drop-off,” guaranteeing every influencer receives the exact promotional assets they need through highly personalized email and SMS flows.
Pros of Tapfiliate + Klaviyo Integration:
- Behavioral Triggering: Fire personalized emails when an affiliate generates a conversion, hits a revenue milestone, or remains inactive for 30 days.
- Custom Property Syncing: Map Tapfiliate parameters (referral URLs, assigned discount codes) directly into Klaviyo tags for dynamic template insertion.
- Omnichannel Engagement: Combine Klaviyo’s SMS and email capabilities to reach partners instantly when time-sensitive campaigns launch.
- Zero-Code Blueprint: Establish this data pipeline in minutes using Zapier, completely bypassing the need for backend API development.
View the Official Workflow Integration Docs for step-by-step Zapier connection guidelines.
Three Steps to Integrate Tapfiliate with Klaviyo
Step 1
Authenticate via Zapier:
Connect your Tapfiliate and Klaviyo accounts within the Zapier interface using secure API credentials to establish the baseline data bridge.
Step 2
Map Custom Profile Properties
Configure your workflow to push new affiliate registrations into a specific Klaviyo List. Ensure you map Tapfiliate fields (like referral_link) to custom Klaviyo properties.
Step 3
Build Automated Flows:
Inside Klaviyo, create a new Flow triggered by the “Added to List” metric to instantly deliver a welcome sequence containing the partner’s unique sharing assets.
Use cases
Beauty & Cosmetics
How GlowBeauty Automated Ambassador Onboarding
GlowBeauty struggled with a manual process for handing out personalized discount codes to hundreds of micro-influencers. By linking Tapfiliate to Klaviyo via Zapier, new ambassadors were instantly added to a dedicated subscriber list.
Klaviyo automatically dispatched a welcome email dynamically injecting the influencer’s unique promo code and tracking URL. This immediate asset delivery spiked their 7-day ambassador activation rate by 60%, drastically reducing the time it took for a new partner to make their first post.
Apparel & Streetwear
How UrbanThread Deployed Performance-Triggered SMS
UrbanThread wanted to gamify their affiliate program. They configured a workflow where a specific commission threshold in Tapfiliate triggered a custom event in Klaviyo.
When an affiliate generated $1,000 in sales, Klaviyo fired an automated SMS congratulating them and unlocking a higher commission tier. This real-time positive reinforcement yielded a 35% increase in month-over-month referral revenue and built immense brand loyalty.
Health & Supplements
How VitalityBoost Re-engaged Dormant Promoters
VitalityBoost noticed a large segment of affiliates hadn’t driven traffic in over 90 days. They utilized their synced Tapfiliate data inside Klaviyo to segment partners with zero recent conversions.
Launching a highly targeted reactivation campaign offering a temporary bonus incentive, they successfully woke up 20% of their inactive list. This programmatic outreach drove an unexpected surge in Q4 sales without the cost of acquiring new partners.
Questions about Klaviyo Integration
Everything you need to know to launch and scale your automated partner flows.
Can I send an affiliate their unique tracking link via a Klaviyo email?
Yes. By passing the referral URL as a custom property through your Zapier connection, you can use Klaviyo’s personalization tags to dynamically insert that exact link into any email or SMS template.