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Deep Product Analytics for Affiliate Marketing
Bridge the data gap between partner acquisition and product usage. Route Tapfiliate referral data directly into Amplitude to measure long-term retention, cohort behavior, and the true Lifetime Value (LTV) of affiliate-driven users.
Trusted by Over 69,500+ Customers
The Tapfiliate + Amplitude integration equips product-led growth (PLG) and data science teams with a complete end-to-end attribution model. Standard affiliate tracking ends at the conversion, creating a “Behavioral Blind Spot.” By capturing Tapfiliate’s referral parameters and pushing them into your Amplitude environment as User Properties, you gain total visibility into what affiliates drive power users versus empty accounts. This allows you to aggressively scale partner payouts based on actual product usage and verified LTV.
Pros of Tapfiliate + Amplitude Integration:
- Persistent Cohort Tagging: Attach the original affiliate ID to the user’s permanent Amplitude profile to track them across their entire lifecycle.
- Zero-Code Tag Management: Easily pass Tapfiliate variables into Amplitude using Google Tag Manager (GTM) without requiring massive backend developer sprints.
- Cross-Device Behavioral Sync: Maintain referral attribution even when a user transitions from a web signup to a mobile app session.
- Data-Driven Commission Scaling: Use Amplitude insights to validate which partners deserve premium commission tiers based on their cohort’s retention curves.
View the Official Analytics Integration Support Docs for step-by-step data mapping instructions.
Three Steps to Integrate Tapfiliate with Amplitude
Step 1
Capture the Parameter
Ensure the Tapfiliate JavaScript tracker is active on your site to capture the incoming affiliate parameter (e.g., ?ref=) when a prospect lands on your page.
Step 2
Map to Amplitude User Properties
Upon account creation or signup, use Google Tag Manager or a simple JavaScript snippet to push the captured affiliate ID into Amplitude as a custom User Property.
Step 3
Build Custom Dashboards
Open Amplitude and construct cohort charts, funnel analyses, and retention curves that filter users specifically by your newly created affiliate User Property.
Use cases
B2B SaaS & Product-Led Growth
How CloudMetrics Increased Affiliate LTV by 60%
CloudMetrics struggled to identify whether their top-converting affiliates were actually driving profitable users or high-churn trial accounts. By passing the Tapfiliate ID into Amplitude as a User Property at signup, they mapped the exact retention curves of every partner.
This data persistence revealed that a mid-tier affiliate was driving users with a 60% higher LTV than their highest-volume partner. By reallocating their commission budget and offering premium payouts to the high-retention partner, CloudMetrics dramatically optimized their CPA efficiency.
FinTech & Mobile Apps
How CoinFlow Optimized Partner Onboarding Funnels
CoinFlow used Tapfiliate to track app installs, but needed to know if those installs led to active traders. They bridged Tapfiliate web data with their Amplitude mobile SDK, carrying the affiliate ID through the app store installation process.
This behavioral transparency allowed them to see exactly where affiliate-driven users were dropping off during the KYC (Know Your Customer) process. By building a custom onboarding flow for referred traffic, they increased day-7 active trader activation by 45%.
Consumer Subscriptions
How StreamNet Cut CPA by 30% Using Cohort Data
StreamNet relied on influencers to drive free trial signups, but faced massive churn at the first billing cycle. By connecting Tapfiliate referral data to Amplitude’s cohort analysis, they isolated the specific influencers driving “empty” traffic.
The resulting analytics allowed them to cull underperforming partners and double down on creators whose audiences actually consumed core content. This precise budget reallocation resulted in a 30% reduction in their blended CPA within two quarters.
Questions about Amplitude Integration
Everything you need to know to leverage product analytics for your partner program
How exactly does the data move from Tapfiliate to Amplitude?
Tapfiliate handles the initial click tracking and conversion generation. You simply capture the affiliate’s unique identifier using our script or Google Tag Manager, and then fire an identify event to Amplitude, saving that ID as a permanent User Property for future behavioral tracking.