Stop Managing, Start Partnering: Tapfiliate 2.0, the “Easiest PRM platform” is Coming

Hey, the Tapfiliate team is here!

Summer may be over, but things are heating up for us. And we have exciting news to share.

Platforms like ours have long delivered real-time tracking of clicks, leads, and sales. That remains important, but growth now depends on more than numbers. Success comes from partnerships, from finding the right people, building trust, and working together for the long term.

This vision is shaping Tapfiliate 2.0.

Clicks are easy. Real partnerships take work, and they are worth it. With Tapfiliate 2.0, the “Easiest PRM platform”, we are making that work simple, rewarding, and scalable.

Yulia BelenkovaCEO at Tapfiliate

Partnership Relationship Management

The first step on this journey is our shift into PRM (Partnership Relationship Management).

A PRM platform is a business-to-business (B2B) application that helps companies manage and optimize their relationships with indirect partners, such as affiliates, influencers, and resellers. Unlike traditional software that focuses solely on tracking conversions, a PRM provides a centralized hub for all partner-related activities. It automates key processes like onboarding, training, and communication, and offers tools for collaborative marketing and performance management. 

Affiliate marketing has traditionally centered on performance metrics like clicks, conversions, and payouts. While this approach works for short-term gains, it often reduces affiliates to traffic sources rather than collaborators. This creates shallow relationships, constant churn, and missed growth opportunities.

A partner plays a different role. Partners can be creators, influencers, niche experts, or businesses that choose to invest in your brand because there is value for both sides. They expect more than tracking links. They look for collaboration, open communication, and opportunities to build campaigns that benefit everyone.

The goal is to build a unified ecosystem where partners feel engaged and valued, leading to increased loyalty and more sustainable growth. With over 66,000 brands already relying on Tapfiliate, the company’s insights and track record are well-established.

Affiliates and Referrals Are Still in the Game

At the same time, we will continue to support and improve all existing affiliate and referral functionality. Tracking, reporting, and referral tools remain core to Tapfiliate. With Tapfiliate 2.0, you will be able to manage both affiliates and partners in one place, from high-volume traffic drivers to long-term strategic collaborators.

Fully Automated Affiliate Payouts

Payouts are one of the biggest headaches in affiliate management. Teams spend hours on manual payouts, chasing invoices, and switching between platforms. That time could be better spent growing the program.

We have already made this easier with our Trolley integration, which allows customers to send partner payments in a more streamlined way. But why stop there?

Tapfiliate 2.0 will bring payments fully in-house. You will be able to pay all your partners directly from the platform in just a few clicks. This can save up to 10 hours each week on admin tasks and give your team more time to focus on recruiting, building relationships, and scaling results.

Automated payments have been one of the most requested features from our customers, and they are now a top priority in our roadmap.

The Partner Pool

Recruitment has always been one of the hardest parts of running an affiliate program. Most brands rely on a mix of cold outreach, manual vetting, or affiliate networks. Outreach is slow and unpredictable, while networks often charge extra commissions and cannot always guarantee the quality of traffic.

With Tapfiliate 2.0, we decided to change that. The Partner Pool (aka Marketplace) will be a built-in marketplace where you can discover and connect with high-performing affiliates, creators, and businesses that are ready to grow with you.

No middlemen, no guesswork. Just a faster, more transparent way to build the partnerships that matter. Based on our projections, customers using the Partner Pool could generate up to $50,000 in additional MRR within the first quarter.

What’s Next

Tapfiliate 2.0 is our answer to where affiliate marketing is heading. Real growth will come from partnerships that last, supported by tools that make work easier and more rewarding.

In the coming months, you will see these changes take shape step by step. Each release will move you closer to a platform that helps you not just manage affiliates but build a thriving partner ecosystem.

We are excited to share this journey with you. The partnership game is about to change.

Stay tuned!